bluehornet's 2014 consumer views of email marketing webinar series part 2 of 6: consumer email...
Post on 13-Dec-2014
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From Beginning to End• Subject Line• Content • Calls to Action• Landing Pages• Checkout Process
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Other Habit-Changing Ideas
• Coupon value changes based on time of day
• Progressive coupons – Every time you use one you unlock a better one
• Artificially limited quantities… act now or else
• Flash sales
• Exclusive email-only offers
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• Don’t be too quick to celebrate new acquisitions.
• Survey results vary by age of respondents.
• Mobile email is more important than ever before.
• Your subscriber list is filled with people, not just email addresses.
• Help your subscribers develop new habits.
• Test, test, test.
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