bof apac 2011: nielsen china innovation initiatives
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Nielsen Greater China Innovation Initiatives
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Phase 1 Nielsen Innovation Day
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Nielsen Innovation Day Agenda Time SH
07:30am Leave office
09:00am Arrive Venue 09:00am The Voice of Innovation
12:00noon BBQ Lunch
14:00pm Dragon Boat Kite Flying Team 1 to 20 Team 21 to 40
15:00pm Dragon Boat Kite Flying Team 21 to 40 Team 1 to 20
16:00pm Group Photo 16:45pm
Closing Cocktail 17:15pm 18:10pm Departure
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Invitation Pack & Gift
T-shirt for all associates in 6 colours Invite & key chain
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Phase 2
• A culture change – No counting numbers – No targets – Slow change
• Build a community – Share ideas – Garner support and gather like minds – Build on existing ideas
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Phase 2
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Next Step
• Innovation Funnel – “Non-management” team that will regularly review ideas on
website
• Seed Capital – $ amount that will be offered to key ideas
• Senior Level Engagement – Regular senior management connection through pizza lunch
reviews etc.
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Copyright © 2010 The Nielsen Company. Confidential and proprietary.
Title of Presentation
Thanks
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