bol.com partner event 2013 presentatie seo eduard blacquière
Post on 28-Nov-2014
13.867 Views
Preview:
DESCRIPTION
TRANSCRIPT
26-‐11-‐13 © ORANGEVALLEY 1
Eduard Blacquière
15 SEO MYTHES ONTKRACHT
26-‐11-‐13 © ORANGEVALLEY 2
BEKEND?
26-‐11-‐13 © ORANGEVALLEY 3
SEO
26-‐11-‐13 © ORANGEVALLEY 4
.1
“SEO IS DOOD.”
26-‐11-‐13 © ORANGEVALLEY 5
SEO IS DOOD
26-‐11-‐13 © ORANGEVALLEY 6
SEO IS DOOD
26-‐11-‐13 © ORANGEVALLEY 7
SEO IS DOOD
26-‐11-‐13 © ORANGEVALLEY 8
.2
“JE MOET JE AANMELDEN BIJ ZOEKMACHINES
OM GEVONDEN TE WORDEN.”
26-‐11-‐13 © ORANGEVALLEY 9
AANMELDEN ZOEKMACHINES
26-‐11-‐13 © ORANGEVALLEY 10
MARKTAANDEEL NL
26-‐11-‐13 © ORANGEVALLEY 11
2. AANMELDEN BIJ ZOEKMACHINES
① GOOGLEBOT
② GOOGLE CHROME
③ GOOGLE TOOLBAR
④ GOOGLE …
BIG BROTHER
26-‐11-‐13 © ORANGEVALLEY 12
.3
“GOOGLE VINDT M’N SITE, IK HOEF NIETS TE DOEN.”
26-‐11-‐13 © ORANGEVALLEY 13
LANCERING SITE / PAGINA
26-‐11-‐13 © ORANGEVALLEY 14
GOOGLE(BOT) VINDT…
26-‐11-‐13 © ORANGEVALLEY 15
.4
“META KEYWORDS MOET JE INVULLEN.”
26-‐11-‐13 © ORANGEVALLEY 16
META KEYWORDS
26-‐11-‐13 © ORANGEVALLEY 17
META KEYWORDS
26-‐11-‐13 © ORANGEVALLEY 18
META KEYWORDS -‐ NEWS
26-‐11-‐13 © ORANGEVALLEY 19
META KEYWORDS -‐ NEWS
26-‐11-‐13 © ORANGEVALLEY 20
.5
“HOE HOGER M’N PAGERANK, HOE HOGER M’N RANKING.”
26-‐11-‐13 © ORANGEVALLEY 21
GOOGLE PAGERANK
26-‐11-‐13 © ORANGEVALLEY 22
GOOGLE PAGERANK
26-‐11-‐13 © ORANGEVALLEY 23
GOOGLE PAGERANK
26-‐11-‐13 © ORANGEVALLEY 24
26-‐11-‐13 © ORANGEVALLEY 25
NUTTIG
Homepage
Level 1
Level 2
Level 3 Level 3
Level 4
Level 2
Level 1
Level 2 Level 2
Level 3 Level 3
Level 4
26-‐11-‐13 © ORANGEVALLEY 26
NUTTIG
PR5
PR4
PR3
PR2 PR2
PR1
PR3
PR4
PR3 PR3
PR2 PR2
PR1
26-‐11-‐13 © ORANGEVALLEY 27
NUTTIG
26-‐11-‐13 © ORANGEVALLEY 28
NUTTIG
26-‐11-‐13 © ORANGEVALLEY 29
NUTTIG
26-‐11-‐13 © ORANGEVALLEY 30
NUTTIG
26-‐11-‐13 © ORANGEVALLEY 31
.6
“EXACT MATCH DOMEINEN WERKEN NIET MEER.”
26-‐11-‐13 © ORANGEVALLEY 32
EXACT MATCH DOMEIN
www.zoekterm.nl
26-‐11-‐13 © ORANGEVALLEY 33
EMD UPDATE
26-‐11-‐13 © ORANGEVALLEY 34
EMD UPDATE (VS)
26-‐11-‐13 © ORANGEVALLEY 35
PARTIAL MATCH DOMEIN
www.zoektermwoord.nl
26-‐11-‐13 © ORANGEVALLEY 36
EMD / PMD UPDATE (VS)
26-‐11-‐13 © ORANGEVALLEY 37
GOOGLE NL
26-‐11-‐13 © ORANGEVALLEY 38
GOOGLE NL
26-‐11-‐13 © ORANGEVALLEY 39
GOOGLE NL
26-‐11-‐13 © ORANGEVALLEY 40
SEO TREND 2013
26-‐11-‐13 © ORANGEVALLEY 41
EMD UPDATE NL…?
26-‐11-‐13 © ORANGEVALLEY 42
.7
“DUPLICATE CONTENT WORDT AFGESTRAFT.”
26-‐11-‐13 © ORANGEVALLEY 43
DUPLICATE CONTENT
26-‐11-‐13 © ORANGEVALLEY 44
DUPLICATE CONTENT
26-‐11-‐13 © ORANGEVALLEY 45
DUPLICATE CONTENT
26-‐11-‐13 © ORANGEVALLEY 46
DUPLICATE CONTENT
26-‐11-‐13 © ORANGEVALLEY 47
DUPLICATE CONTENT
26-‐11-‐13 © ORANGEVALLEY 48
DUPLICATE CONTENT
26-‐11-‐13 © ORANGEVALLEY 49
DUPLICATE CONTENT
26-‐11-‐13 © ORANGEVALLEY 50
.8
“MIJN SITE HEEFT EEN PENALTY VAN GOOGLE.”
26-‐11-‐13 © ORANGEVALLEY 51
HELP!!
26-‐11-‐13 © ORANGEVALLEY 52
GOOGLE PENALTY??
26-‐11-‐13 © ORANGEVALLEY 53
GOOGLE ALGORITME
26-‐11-‐13 © ORANGEVALLEY 54
GOOGLE ALGORITME
26-‐11-‐13 © ORANGEVALLEY 55
SEO TREND 2013
26-‐11-‐13 © ORANGEVALLEY 56
GOOGLE VENICE
26-‐11-‐13 © ORANGEVALLEY 57
GOOGLE VENICE
26-‐11-‐13 © ORANGEVALLEY 58
GOOGLE VENICE
26-‐11-‐13 © ORANGEVALLEY 59
GOOGLE VENICE
26-‐11-‐13 © ORANGEVALLEY 60
SEO TREND 2013
26-‐11-‐13 © ORANGEVALLEY 61
MOBILE
26-‐11-‐13 © ORANGEVALLEY 62
MOBILE
26-‐11-‐13 © ORANGEVALLEY 63
MOBILE
26-‐11-‐13 © ORANGEVALLEY 64
.9
“FOOTER LINKS WERKEN NIET MEER.”
26-‐11-‐13 © ORANGEVALLEY 65
FOOTER LINKS
26-‐11-‐13 © ORANGEVALLEY 66
PAGE LAYOUT UPDATE
26-‐11-‐13 © ORANGEVALLEY 67
FOOTER LINKS
26-‐11-‐13 © ORANGEVALLEY 68
.10
“LINK-‐PAGINA IS ONBETROUWBAAR.”
26-‐11-‐13 © ORANGEVALLEY 69
LINK-‐PAGINA
26-‐11-‐13 © ORANGEVALLEY 70
BETROUWBARE LINK-‐PAGINA
26-‐11-‐13 © ORANGEVALLEY 71
BETROUWBARE LINK-‐PAGINA
26-‐11-‐13 © ORANGEVALLEY 72
.11
“KEYWORD ANCHOR TEKSTEN WORDEN AFGESTRAFT.”
26-‐11-‐13 © ORANGEVALLEY 73
ANCHOR TEKST
<a href=“hkp://domein.nl”>Anchor Tekst</a>
…tekst Anchor Tekst tekst…
26-‐11-‐13 © ORANGEVALLEY 74
GOOGLE PENGUIN UPDATE
26-‐11-‐13 © ORANGEVALLEY 75
KEYWORD ANCHOR TEKST hkp://goo.gl/rdSjl
26-‐11-‐13 © ORANGEVALLEY 76
TOTAAL AANTAL LINKS? hkp://goo.gl/rdSjl
26-‐11-‐13 © ORANGEVALLEY 77
KEYWORD ANCHOR TEKST hkp://goo.gl/rdSjl
26-‐11-‐13 © ORANGEVALLEY 78
.12
“CLOAKING WERKT NIET MEER.”
26-‐11-‐13 © ORANGEVALLEY 79
CLOAKING
26-‐11-‐13 © ORANGEVALLEY 80
CLOAKING
26-‐11-‐13 © ORANGEVALLEY 81
CLOAKING
26-‐11-‐13 © ORANGEVALLEY 82
CLOAKING
26-‐11-‐13 © ORANGEVALLEY 83
.13
“SOCIAL MEDIA IS NOODZAKELIJK
VOOR EEN TOPPOSITIE.”
26-‐11-‐13 © ORANGEVALLEY 84
SOCIAL MEDIA
26-‐11-‐13 © ORANGEVALLEY 85
SOCIAL MEDIA & SEO
26-‐11-‐13 © ORANGEVALLEY 86
SEO TREND 2013
26-‐11-‐13 © ORANGEVALLEY 87
SOCIAL MEDIA & SEO
26-‐11-‐13 © ORANGEVALLEY 88
LINKBUILDING
+
26-‐11-‐13 © ORANGEVALLEY 89
AUTEUR RANKING
26-‐11-‐13 © ORANGEVALLEY 90
.14
“INFOGRAPHICS ZIJN WAARDELOOS
VOOR LINKBUILDING.”
26-‐11-‐13 © ORANGEVALLEY 91
INFOGRAPHICS
26-‐11-‐13 © ORANGEVALLEY 92
26-‐11-‐13 © ORANGEVALLEY 93
INFOGRAPHICS
26-‐11-‐13 © ORANGEVALLEY 94
.15
“PERSBERICHTEN WERKEN NIET MEER.”
26-‐11-‐13 © ORANGEVALLEY 95
PERSBERICHTEN
I wouldn't expect links from press release web sites to benefit your rankings.
26-‐11-‐13 © ORANGEVALLEY 96
PERSBERICHTEN
26-‐11-‐13 © ORANGEVALLEY 97
.1
“SEO IS DOOD.”
26-‐11-‐13 © ORANGEVALLEY 98
SEO IS…
Toewijding aan content create Kennis van het gedrag van je doelgroep Vaardigheden om met mensen in contact te treden Technische kennis over de infrastructuur van je site
26-‐11-‐13 © ORANGEVALLEY 99
Q&A
Eduard Blacquiere eduard@orangevalley.nl @edwords
top related