book my mantra

Jaypee Resorts & Spa

HOSPITALITY CASE STUDY

Book my Mantra Technology | Marketing | Content

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1200+ Clients • 96% Retained • 10+ Years of Experience

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Web: www.bookmymantra.com

JAYPEE RESORT & SPA

Objective

• Steal marketing share from competitors

• Drive direct bookings

• Increase sales

• Increase “brand” awareness

• Build customer loyalty

• Manage online reputations

Built on 9 acres, this super luxury

designer resort in Greater Noida

offers 170 harmoniously designed

rooms (152 deluxe rooms and 18

suites), seven fine dining

experiences, super fun kid's zone, a

world renowned Spa and banquet &

conference facilities for 30-1400

persons at one time.

At BMM we are constantly

assessing and refining

strategies. That way we can

replicate what works,

and address what doesn’t.

According to EY’s Global hospitality insights: in most regional markets,

hospitality is in a state of vibrant growth. As more consumers turn to the web to

research and book travel, having a strong digital presence is no longer a

commodity – it’s essential.

Digital Marketing:

• Search Engine Optimization

• Paid Marketing

• Social Media Marketing

SERVICES

THE Challenge

Drive direct bookings for

weekend stay

TARGET

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300% Increase in Bookings in

just 12 Months

RESULT 12 Months

DURATION

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THE CHALLENGE

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• With this large number of passengers coming and going each day

and mostly for business travel, we knew there was a huge,

untapped potential for Jaypee Hotels to grow their market share for

corporate travelers during the weekend.

Delhi NCR has the unique honor of being home to one of the

busiest airport in India. It sees more than 2 million passengers each

quarter and mostly they being Business and Corporate Travelers .

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Web: www.bookmymantra.com

• To craft marketing strategy that not only reached the airport’s

passenger population (who were mostly business travelers), but

also motivate them to stay longer for the weekend at a Retreat 5-

star Property.

THE TRICK A “weekend getaway”, the Jaypee

Greens Golf & Spa Resort is focused

on offering highly priced but elite rooms

that caters well to families for weekend

stays.

Our work delivered results that exceeded

our client’s expectations, which is why, in

July - 2019, BMM expanded its

partnership with the group to handle

social media and reputation management.

Enhanced the hotel’s web

presence through monitoring and

updating third-party directories,

as well as profiles found on

Online Travel Agencies (OTAs)

review sites

Revamped the hotel’s website

(specific pages) based on user-

experience audits and competitor

tracking.

Aligned content marketing team to

create and distribute press releases,

highly share worthy articles, digital fact

sheets and more to establish the Spa

Resort as a leader for Getaways and

also as a wedding destination (with its

banquet

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Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

Maximize Organic Presence

OUR STRATEGY

Being active on social media doesn’t mean

carelessly flooding your audience’s

streams with digital drivel. It means

knowing who your audience is, knowing

when they’re active online, and giving

them content that they’ll find useful.

Potential travelers instinctively turn to the web to

research and book trips, which is why BMM worked hard

to ensure that Jaypee’s Resort increased its rankings for

key search terms.

With our help, the hotel property now enjoys top

rankings on Google, which has helped increase web

generated revenue YOY by 82%.

Since 2019, we’ve responded to more than 700 reviews.

This type of active participation has led to an increase in

total reviews and coverage in such influential sites as

MakeMyTrip, Goibibo, Expedia, Hotels.com, and

TripAdvisor.

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Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

RESULTS

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Facebook Likes

50% Pinterest –

Avg Monthly

Followers

969

Twitter

Followers

1500% Facebook Fans

81%

Daily

Impressions

899

Our social team’s campaign included increasing social updates by

120%, which targeted messages that encouraged engagement

Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

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2000+ Projects Delivered

WHY US Book My Mantra is result-oriented

delivering surprising results for more

than 10 years

We have a startup aura striving

everyday to bring innovation in

clients’ business to help achieve their

goals faster

1200+ Clients Served 10+ years

Of Experience

96% Client Retention

100% Customer Focus

100% Transparency

100% Timely Delivery

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OUR CLIENTS

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BIG BRANDS

STARTUPS

UNIVERSITIES

REAL ESTATE

HOTELS

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Thank You

Web: www.bookmymantra.com

Email – info@bookmymantra.com

Mobile – +91-9667628204