booklet futura

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Im 1. Semester Kommunikationsdesign hatten wir die Aufgabe eine Broschüre für eine Schrift zu gestalten.

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Futura

historycharacteristicsusage

Content

I always kinda sortawished I looked like

Paul

Paul

R enner

Paul Renner (August 9, 1878 – April 25, 1956) was a typeface designer, most notably of Futura. He was born in Wernigerode, Germany and died in Hödingen.He was born in Prussia and had a strict Protestant upbringing, being educated in 19th century Gymnasium. He was brought up to have a very German sense of leadership, of duty and responsibility. He was suspicious of abstract art and disliked many forms of modern culture, such as jazz, cinema, and dancing. But equally, he admired the functionalist strain in modernism. Thus, Renner can be seen as a bridge between the traditional (19th century) and the modern (20th century). He attempted to fuse the Gothic and the roman typefaces.Renner was a prominent member of the Deutscher Werkbund (German Work Fede-ration). Two of his major texts are Typografie als Kunst (Typography as Art) and Die Kunst der Typographie (The Art of Typography). He created a new set of guidelines for good book design and invented the popular Futura, a geometric sans-serif font used by many typographers throughout the 20th century and today. The typeface Architype Renner is based upon Renner‘s early experimental exploration of geome-tric letterforms for the Futura typeface, most of which were deleted from the face‘s character set before it was issued. Tasse, a 1994 typeface is a revival of Renner‘s 1953 typeface Steile Futura.Renner was a friend of the eminent German typographer Jan Tschichold and a key participant in the heated ideological and artistic debates of that time.

Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based

on geometric shapes that became repre-sentative visual elements of the Bauhaus

design style of 1919–1933. Commissioned by the Bauer type foundry, Futura was

commercially released in 1927.

The family was originally published in Light, Medium, Bold, and Bold Oblique fonts in 1928. Light Oblique, Medium Ob-lique, Demibold, and Demibold Oblique fonts were later released in 1930. Book font was released in 1932. Book Oblique font was released in 1939. Extra Bold font was designed by Edwin W. Shaar in 1952. Extra Bold Italic font was designed in 1955 by Edwin W. Shaar and Tommy Thompson.

1928

1939

1932

1930

LightMediumBoldBold Oblique

Light ObliqueMedium Oblique

Book

Book Oblique

1955

1952

Extra Bold

Extra Bold Oblique

My heart skipped a beat when I think about

characteristics

FUTcop height

x-height

baseline

URA

i j

MT

Friends

KabelAvenirAvant GardeGill SansUnivers

Left waiting outsideFutura‘s World

Less is more...

look

cut

falli gn

lat e

e tu rn

echterein

Renner

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