boost monetization of your family friendly apps - tobias silber, geoedge

How to Safely Monetize Your Family-Friendly Apps

Tobias Silber, Madrid Monetization Summit

Our Mission

Our MissionTo Ensure a Clean, Safe

and Engaging User Experience

MalvertisingProtection

Ad QualityMonitoring

Creative QAAutomation

Main Ways to Monetize Your App

To Ensure a Clean, Safe and Engaging User Experience

Subscriptions Ads In-App Purchases

Ads Are an Extension of Your App’s Experience

Mobile Ad Threats

• Malicious Ads /

Malvertising

• Operational Issues

• Content Issues

• Privacy Breach

Recent Malvertising Attacks

Hidad Lotoor Crypto-Currency Mining

Hummingbad

Malware Infection

Become credible with “clean” ads first, then turn on targeted attacks

Malicious code injection into MRAID

Hidden iframes embedded

Malicious landing page could be inserted in clean campaign

Operational Issues

Mobile Redirects

Ad Load Time

Landing Page Error

HTML5 Max

Requests

Latency

Some ads take up to 2.5 minutes to load

Some ads have MORE than 2,000 requests

Content Issues

• Offensive ads

• Ads showing activities you don’t

want to promote

• Competitor ads

Regulations & Policies

Privacy Breach

COPPA Compliance GDPR Enforcement

Fines Up to

Per violation

Fines Up to

or 4% of annual turnover

Safely Monetize Your App

• Continuously monitor your digital

assets

• Enable swift identification &

remediation

• Implement auditing procedures to

demonstrate reasonable care