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OVERVIEWNew North High Booster Club
North High School Football Booster Club
Key Immediate Changes
New Formal Organization– North Husky Football Inc.
• Tax Exempt Status • New Accounts• Independent Address
– New Structure and By-laws• Modeled after Coppell TX and Jenks OK booster
programs• Designed to make the president accountable• 20 Office positions to ensure sustainability
North High School Football Booster Club
Key ChangesNew Website:NorthHuskyFootball.com
– All player and parent information collected online
– Article driven with archiving so players can come back years later and read information about them
– Everyone can submit their own articles, pictures and news
– Text Message Service for coaches and players and boosters
North High School Football Booster Club
Benchmarking – Who are the Elite Public Schools?
Hoover High SchoolWhat Makes You Successful:• Break the 80/20 Rule (20% of all
parents do all the work)• Involve the Parents as much as possible
– Player, Coach & Mom’s Breakfasts– Dad and Coaches Joint Game Film
Reviews• Ensure the School Wants to be the best• Provide the best equipment and
facilities you can afford• Get the students involved!
Hoover High School, Birmingham AL• 6A, 2,500 Students 9-12th
• 6 State Titles since 2000• Booster Club Budget, $285,000West Monroe High, West Monroe LA• 5A, 2,400 Students 9-12th
• 7 State Titles, 16 District Titles• Booster Club Budget, $238,000Jenks High School, Jenks Oklahoma• 5A, 2,400 Students 10-12th
• 16 Straight Semi State Titles, 6 State Titles• Booster Club Budget: $218,000
North High School Football Booster Club
Case Study
Where to we stand?
Benchmark High School Average
Average HS School
NHS 2010 $-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000 HS Football Budgets
North High School Football Booster Club
How do we become Elite?
• Create Excitement in the program– Make the Students, Parents, Players
proud to part of the program
• Make North Football Games the place to be on Friday Nights be on Friday Nights
– Game Day Events – Provide Entertainment• Pep Rallies for students and parents• Tailgating, Kids Activities• High Energy Announcing and Game
Introductions with fireworks• Great food from the concessions• Themed Game Nights
– Sponsored Nights by Corps– Free Hot Dog Night
• Halftime entertainment
Become Know for Something
22Ft Tall Husky Tunnel
North High School Football Booster Club
How do we become Elite?
• Provide our Coaching staff the best training and opportunities
• Have a great student section and half time show
• Provide more opportunity for the parents and general public to get involved
• Eliminate the reasons people don’t want to support – Too much work for one person– They don’t see it helping their
son
• Develop a feeder system to drive interest in Husky Football at a young age– Starting 7th in 2011– 5th and 6th in 2012– 3rd and 4th in 2013
• Make everyone in the school and community proud of our Football Program
• Gain Regional and National exposure for the Football program
• Embrace new technology and be innovative in how we operate, coach, learn and communicate
North High School Football Booster Club
Our Plan
North High School Football Booster Club
All the Appointed Positions have full voting rights and are part of the
board of directors.
Open PositionsClass Vice Presidents• Preside over the class and is
the class voice on the Board of Directors
• Ensure Booster activities are being communicated and carried out by the class players and parents
• Lead the coordination of specific class events and communicates class parent concerns to the board
• Class VP’s can move up with the class
Game Program Sales Director: • Responsible for the overall Game
Program, including ad sales, design, layout and printing
• Responsible for some solicitation of advertising from businesses and individuals
• Coordinates the delivery of ads in acceptable format to the design / layout and/or printing company(s)
• Coordinates business relationship with the design, layout and printing company(s) for the production and delivery of the Game Programs
North High School Football Booster Club
Membership Director: • Objective: Promote the
organization to past, current and prospective members to encourage maximum participation
Plans and coordinates membership drive activities
• Maintains and ongoing list of active members
• Recommends the various membership levels, related dues, membership benefits and gift items
• Coordinates ordering and design of the annual membership cards
Communications Director: • Helps coordinate the
dissemination of Booster Club information to various constituencies.
- Other School Booster Clubs - School faculty, Key
Members of the community etc.• Will help write and proof all
internal and external communication materials, game program articles, halftime game announcements etc.
Open Positions
North High School Football Booster Club
Banquet Director: Oversees all aspects of the
2 Banquets: - 7th and 8th Grade - High School (9-12th)
Game Night Director • Responsible for the overall
coordination of the Booster Club activities that occur that day - Tailgate activities in member’s
area - Set up & tear down of inflatable
Husky
• Help coordination of special events, Senior Night, Homecoming, etc
• Coordinate pre-game show – player and coach introduction, music,
fireworks
Open Positions
Meals Director: Responsible for the overall
coordination of pre game meals provided to coaches and players (all teams 7-Varsity)
North High School Football Booster Club
• Concessions Director: – Develop annual operations
plan • Signage, menu, products list
with profit margins etc
– Responsible for staffing plan, hours of operation and overall performance
– Coordinate with other booster programs for staffing options and revenue share as needed
Key Points:• Varsity Games are still
under discussion• Menu will have to be
“Field Friendly” • Good Food, Good
Service will be our focus
• Making it easy and fun to work, not miss your sons game!
Open Positions
North High School Football Booster Club
Open Positions
North High School Football Booster Club
Standing Committees will support
Budget
• Goal is to fund everything 100%
• Higher participation if we provide all the funds needed
• Minimize door to door fundraising and focus on sponsors and indirect fundraising
North High School Football Booster Club
Budget
North High School Football Booster Club
Budget
North High School Football Booster Club
Budget
North High School Football Booster Club
Almost Averag
e…
North High School Football Booster Club
Advertising SalesMake it Easy
• Make it clear for business to choose what they want
• Rack Card brochure with all the options
• Options and packages listed on the website
• Easy to sell single items or packages– Flexibility to make
deals
Example: Info on the front and packages
on the back
North High School Football Booster Club
MembershipsCollaborative Effort Concept
• 10-15% of the budgets from benchmarked schools
• Multiple Levels – Base Student Membership
• $5 for card and sticker
– Green, White, Black• Price structure based on what
they get: $100,150 & $200?• Free shirts, access to VIP area,
Tailgating area, VIP Parking etc.
• Part of the “Engagement Plan”
• Who will sell them?– Football, Band
&Cheerleaders– Profit Share equal
between the groups
• Why?– These groups are
stakeholders in the football team’s successes
– Card carrying members feel part of the program
– We all want everyone to be part of the new North Excitement
North High School Football Booster Club
Schnucks eScrip Card
• Swipe your card at check-out
• We make 1-3% of what you spend
• Year round income• You can split your money
between multiple clubs• Last year we made $300
with only 6 people enrolled!
North High School Football Booster Club
Discount Cards
• We secure our own discounts – allowing more small local
business participation• We design our own cards• We make a lot more money!• We can help other programs
North High School Football Booster Club
Future Meetings• The Executive Board will meet at least monthly during the school
year and more frequently during the summer – Executive Board meetings are closed to the general
membership • General membership/Parent meetings will be held periodically
– First one is scheduled in March– Second one is scheduled for early August
• General Membership/Parent meeting will be to share information on the football program and keep them informed– Booster Club Members will present key topics– Coaches will present key change points
• All meeting information will be available on the website
North High School Football Booster Club
Future Meetings
• The Executive Board will the first Wednesday of each Month.
North High School Football Booster Club
North High School Football Booster Club
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