bootcamp2 session1

Demetrio P. Maguigad & Marissa WasselukCommunity Media Workshop312-369-6400demetrio@newstips.org -- marissa@newstips.org Follow on Twitter @dmaguigad & @npcommunicatorhttp://www.communitymediaworkshop.org

social media bootcamp

Goals for the Bootcamp

• Develop a better sense of what social media is as a participant rather then a consumer.

• Develop policies and introduce management tactics to help guide you through your work.

• Develop a plan – identify audiences, objectives, strategies, tactics and measurement.

• Become better equipped at doing online research to keep up with the trends.

• Better understand the tools and platforms—not the fads.

social mediaIt’s kind of like…

It’s all about developing meaningful relationships by engaging audiences through

conversations

online users: tools categorized by people’s actions• people creating: blogs, podcasts, videos• people connecting: social networks• people collaborating: wiki’s, crowd sourcing• people reacting: reviews, liking, digging• people accelerating consumption: sharing,

aggregating, RSS feeds

online users: technographics & categories

creatorsconversationalistscriticscollectorsjoinersspectatorsIn-actives

} influencersorganizers {

} majority

online users: U.S. technographics averages

*Forrester Research, Forrester Consumer Data

mapping our presence

use keywords& tags

www.touchgraph.com/seowww.socialmention.com

developing a social media policy

Social Media Policy

• identifies organization culture & voice• anticipates audience engagement• sets guidelines for online engagement• preventing and responding to crisis• define what you can and can not control

Control Some Control No Control

Website

Blog

Mission

Brochures

Policies

… things we create in house

Employees/Staff

Comments on our blog

Facebook Page

Twitter Accounts

Search

… things we can participate and have some influence

Competitors

Comments on other blogs

Reviews on other sites

Reactions or responses to services, products or brand

… things we need to respond to

Hootsuite for Twitterwww.hootsuite.com

RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change

http://kng.ht/jdRx3e @icfj

anatomy of a tweet

www.hootsuite.com

#smb2012www.hootsuite.com

Wrapping Up

• Social Web and the High School Dance• Audiences Using Technology & the Web• Mapping our presence online using Keywords• Social Media Policy: Taking Control of Online

Communications• Using Hootsuite to manage Twitter and other

social accounts

Homework

• Complete a narrative draft of your social media policy using the worksheet and your control notes. Due by Wednesday March 14th via email.

• Continue following and monitoring the #smb2012 conversation on twitter. We will be pointing to resources there

Q + Adiscussion

Demetrio P. Maguigad & Marissa WasselukCommunity Media Workshop312-369-6400demetrio@newstips.orgFollow on Twitter @dmaguigad & @npcommunicatorhttp://www.communitymediaworkshop.org

social media bootcamp