bootstrap marketing for startups - jci dublin - 8th of march 2014 - guinness enterprise center

Bootstrap Marketingfor Startups

March 8th

JCI DublinGuiness Enterprise Center

Bootstrap Marketing for Startups @StartDubUp

KEYWORDS

AD TEXTS LANDINGPAGES

Bootstrap Marketing for Startups @StartDubUp

Bootstrap Marketing for Startups @StartDubUp

Think Different.

Bootstrap Marketing for Startups @StartDubUp

Don’t start a bidding war against big companies

Bootstrap Marketing for Startups @StartDubUp

It takes time and effort to prove to Google you are real.

Bootstrap Marketing for Startups @StartDubUp

Let’s think different.

Bootstrap Marketing for Startups @StartDubUp

Value for MoneyCost Per Thousand CPM (£) £100 will give us

TV ads 10,50 10,500 impressions

Search Ads 3,5 28,500 impressions

Display Ads 1,5 66,500 impressions

Mobile Ads 0.06 1,6 m impressions

Golly, I could reach out to 1.6m people for just £25?

Bootstrap Marketing for Startups @StartDubUp

Step 1. Test Product Validity

Idea A:Photo Frame

Idea B:Video Chat

Idea C:Home Screen

0.18% CTR 0.39% CTR 0.60% CTR

Budget £25

Bootstrap Marketing for Startups @StartDubUp

Step 2. Pay Attention to Emails

Budget £-90

Bootstrap Marketing for Startups @StartDubUp

Step 3. Test Market Potential

Budget £100

Bootstrap Marketing for Startups @StartDubUp

4. Step Test Ad Copy

1.48% CTR2.97% CTR 2.67% CTR

Bootstrap Marketing for Startups @StartDubUp

£25 can go a long way...-£75 AdWords Coupon

£25 Idea validation

£-90 AdWords Emails

£100 Market Potential Testing

£65 Ad Copy Testing

£25 Total Spend

Highlights:● Showed product to over 1.2M

people.● Got over 10k market research

responses.● Found out where our biggest

market potential is.● Learned what people like about our

app.

Bootstrap Marketing for Startups @StartDubUp