bord bia presentation on irish livestock production and ... · bord bia 28 january 2009 growing the...

Growing the success of Irish food & horticultureAIDAN COTTER

CHIEF EXECUTIVE

BORD BIA

28 JANUARY 2009

Growing the success of Irish food & horticulture

Bord Bia Presentation on Irish Livestock Production

and Marketing

Growing the success of Irish food & horticulture

Ireland

• Land area: 51,000 Sq Km

• Population (people) 4.6 million

• Bovine population 6.7 million

• Food is largest Indigenous industry

• Exports of food products valued at €10.8 billion

Growing the success of Irish food & horticulture

Sector €M 2006 2007 (e) % ChangeDairy & Ingredients 2,089 2,360 +13%Prepared Foods 1,713 1,815 +6%Beverages 1,376 1,450 +5%Meat & Live Animals 2,451 2,379 -3%Fish 356 355 n/cHorticulture & Cereals 219 259 -18%

Agri-food exports reach €10.8bn in 2015

Exports valued at €10.8bn

3,690

1,260

1,790

3,240

560240

Growing the success of Irish food & horticulture

Irish Agriculture

• Mild Temperate Climate

• Average annual rainfall >1000mm

• 4.3 million hectares of farmland

• 80% in grassland

• Beef & Dairy main enterprises

• Average farm size: 32 hectares

Growing the success of Irish food & horticulture

1.3m. Dairy cows1.05m. Beef suckler cows

…and the calves from these:

Dairy-bred animalsBeef-bred cattle

Irish Cattle Herd(January ‘16)

50% Beef Crosses

Growing the success of Irish food & horticulture

Increase 2015:+5.7%

800

1,000

1,200

1,400

1,600

1,800

2,000

2,200

Thou

sand

 Head

Annual Calf Registrations: 2010 ‐ 2015

Growing the success of Irish food & horticulture

• Grass-based beef production

• Grazed / ensiled grass accounts for over 80% of feed consumed (DM).

• Male cattle mainly finished as steers.

Irish Beef Production

• Modern, dynamic processing industry

• 32 Export-Approved Abattoirs, supervised by DAFM

• Slaughter 1.6 - 1.7 million head per year

• Largest net exporter in Northern Hemisphere (502,000 T)

• Also export up to 340,000 live cattle annually

Growing the success of Irish food & horticulture

Largest net exporter in Northern Hemisphere

•Irish beef is exported to more EU retailers •than that of any other country

Ireland is over 800% self-sufficient in beef

Growing the success of Irish food & horticulture

• Exports 502,000 T• UK 54% / 270,000 T

• EU 42% / 214,000 T

– France 60,000 T

– Netherlands 41,000 T

– Italy 30,000 T

– Sweden 25,000 T

• International 4% 18,000 T

Irish Beef Markets 2015

Source: CSO / Bord Bia Estimates

Growing the success of Irish food & horticulture

Irish BeefAn expanding

portfolio of high-end retail and foodservice

businesses

84 retail customers across Europe

Growing the success of Irish food & horticulture

Over 70 Top European Chefs endorsing Irish beef in their Michelin Star Restaurants

Growing the success of Irish food & horticultureAIDAN COTTER

CHIEF EXECUTIVE

BORD BIA

28 JANUARY 2009

Growing the success of Irish food & horticulture

Origin Green Sustainability Programme

Growing the success of Irish food & horticulture

The challenge to produce more from less

By 2050, the planet will need to produce 70%

more food, with less land, water and energy

while also reducing greenhouse gas

emissions

Growing the success of Irish food & horticulture

Customers are setting sustainability targets

Dependent on suppliers for many of these targets

Growing the success of Irish food & horticulture

Sustainable sourcing commitments

Growing the success of Irish food & horticulture

Growing the success of Irish food & horticulture

Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)

Lowest carbon footprint for dairy in the EU

Growing the success of Irish food & horticulture

Source: EU JRC Evaluation of the livestock sector's contribution to the EU greenhouse gas emissions (GGELS)

5th lowest carbon footprint for beef

Growing the success of Irish food & horticulture

Viewed as green & natural…

But, we now need to prove it...

Ireland has strong reputation…

Growing the success of Irish food & horticulture

What is Origin Green?

• Business to business initiative

• Evidence based approach

• Companies sign up to Sustainability Charter

• Farmers participate in Quality & Sustainability Schemes

Growing the success of Irish food & horticulture

Every farm and food manufacturing businesssigns up to the sustainability agenda…

Measuring what matters…

Accreditation, independent verification…

Performance based on science innovation and best practice…

Growing the success of Irish food & horticulture

Farm Quality & Sustainability

46,000 Beef Farms 93% of Beef Exports, Audited & Assessed

18,000 Dairy Farms100% Milk production,farmers entering audit cycle

Pigmeat, Poultry, Lamb, Eggs, Grain, HorticultureSustainability measures incorporated

Growing the success of Irish food & horticulture

ISO 17065 PAS 2050ISO 17065 PAS 2050

Accreditation & VerificationThe Farm Audit Carbon Footprint

Growing the success of Irish food & horticulture

Measuring What Matters

Traceability Welfare

Environment Animal Health

Food Safety

Energy Emissions Water

Biodiversity Socio-economic data

Growing the success of Irish food & horticulture

Additional Sustainability information collected......

Farm Performance Measures• Grazing season

• Fertiliser

• Feed

• Manure

Water• Rainwater conservation

• Leak detection

Energy• Usage levels

• Source of energy

Growing the success of Irish food & horticulture

Additional Sustainability information collected......

Biodiversity

• Hedgerow & Tree management

• Habitats

Soil and Fertilisation

• Soil testing history

• Field conditions

• Protect field margins

Health/Safety & Social

Growing the success of Irish food & horticulture

AIM profile for each herd

ICBF

On Farm Sustainability Programme

Farm information collected on

Handheld

Indicative Performance for each farm

Growing the success of Irish food & horticulture

Teagasc/Bord Bia Carbon Navigator Tools

Growing the success of Irish food & horticulture

The Carbon Navigator

Growing the success of Irish food & horticulture

Growing the success of Irish food & horticulture

Company Target Areas

Raw Material Sourcing

Supplier Certification | Sustainability Initiatives

Manufacturing Processes

Energy | Emissions | Waste | Water | Biodiversity

Social Sustainability

Health & Nutrition | Community Initiatives | Employee Wellbeing

Growing the success of Irish food & horticultureAIDAN COTTER

CHIEF EXECUTIVE

BORD BIA

28 JANUARY 2009

Growing the success of Irish food & horticulture

Bord Bia Presentation on Irish Livestock Production

and Marketing