borough royale

BOROUGH ROYALERAJ KUPPUSWAMY | JEFF MACDONALD | RACHEL MERCER

THE ASSIGNMENT

WHY NEW YORK?

1. Recent Rebranding

2. Current Economic Issues

3. Tourism Opportunities

SO HOW WILL WE DO THIS?

ARG RPG

GAMEPLAY, STORYLINE, AND

TECHNICAL DEMONSTRATION

WEBSITE DEMO

STEP 1:Develop a Community

BOROUGH

NEIGHBORHOOD

GUILD

(WHOLE POPULATION)

(DEFINED BLOCK AREA)

(MIN 5 - MAX 25, PLUS MERGER MECHANICS)

BOROUGH =

“RACE SELECTOR”

“CLASS SELECTORS”

=

“CLASS SELECTORS”

=

“CLASS SELECTORS”

=

STEP 2:Engage that Community

1. MEGA GAME

QUEENS MANHATTAN BROOKLYN STATEN ISLAND BRONX

2. LOCAL GAME

BOWERY CHELSEA KOREATOWN SOHO HARLEM

3. MICRO GAMEGUILD VS. GUILD

VS. VS. VS. VS.

VS. VS. VS. VS.

LEVELING MECHANICS

LEVEL

PH

YS

ICA

LIT

Y

BUSINESS BRILLIANCE

WHY IS THIS GOODFOR NYC?

WHO ARE WEPARTNERING WITH?

WHAT ARE THEYCOMPETING FOR?

WHAT IS OUR TIMELINE?

THREE MONTHSAUGUST - OCTOBER

ECONOMIC BENEFITS

LOCAL SPENDING

MERCHANDISE

TRANSPORTATION

GOING OUT

MEASUREDMEDIA

BENEFITS

MENTIONS OFNEW YORK CITY

IN SOCIAL MEDIA

BRANDING ANDMERCHANDISE

THANK YOU