bos 2014 lightning talk - spotters' guide to ux designers : visual designer, interaction...

Spotters' Guide to UX Designers

marine barbaroux - Head of UX - @miss_embe - #BOS 2014

Author

I am Marine Barbaroux, Head of UX at Red Gate (Cambridge, UK). I've been in the designer arena just short of 20 years, in various shape of form. Product designer first, I moved to visual design and test usability. Over the last two years, I've been mentoring startups at spring board too... Systematically, one question came back: we need a designer, can you help us find one?

So many job titles!

What constitutes UX?

Aesthetics

(make it nice, desirable and on brand)

Interaction/Usability(ensure it works with users)

Features/Reliability(solve the right problem, the right way)

Hierachy of UX matters

Visual designer

Interaction designer Usability engineer

Product designer

Visual Designeraka:Graphic DesignerFront end Designer Digital DesignerStylist

pict

ure

from

: new

s.be

amly

.com

/

Where to find them

cred

it: ju

icy

salif

- al

essi

/Sta

rk

Style without usability

Usability Engineer

aka:Human factors expertPsychologistUsability expertResearcherCognitive expert

Interaction Designeraka:DesignerUX designerInteraction specialist

http:

//w

ww

.gui

mag

nets

.com

/

Interaction/Usability without style

sour

ce: w

ww

.use

it.co

m

Product Designer

phot

o fr

om: w

ww

.vic

torin

ox.c

om/c

h/pr

oduc

t/Sw

iss-

Arm

y-Kn

ives

/

aka:DesignerInteraction DesignerProduct manager

Product Designer

Respect their specialism

credit: @benfinoradin

What if you can only hire one?

Visual designer

Interaction designer Usability engineer

Product designer

UX is a team sport.

References and links.

Value of Design : http://www.slideshare.net/andybudd/design-for-startups-14985262 http://www.archdaily.com/198583/dieter-rams-10-principles-of-%E2%80%9Cgood-design%E2%80%9D/

Design tools and methods: http://www.ideo.com/about/ http://www.designthinkingforeducators.com/design-thinking/ http://en.wikipedia.org/wiki/User-centered_design http://www.fastcodesign.com/1672887/how-to-conduct-your-own-google-design-sprint

Recruiting Designers: http://www.userfocus.co.uk/articles/recruiting.html http://www.userfocus.co.uk/articles/how-to-design-like-Leonardo-da-Vinci.html http://aycl.uie.com/virtual_seminars/hiring_the_best_ux_designers http://www.userfocus.co.uk/articles/ux_job_title_generator.html

Working with Designers: https://medium.com/the-year-of-the-looking-glass/how-to-work-with-designers-6c975dede146

http://www.slideshare.net/andybudd/design-for-startups-14985262

http://www.archdaily.com/198583/dieter-rams-10-principles-of-%E2%80%9Cgood-design%E2%80%9D/

http://www.ideo.com/about/

http://www.designthinkingforeducators.com/design-thinking/

http://en.wikipedia.org/wiki/User-centered_design

http://www.fastcodesign.com/1672887/how-to-conduct-your-own-google-design-sprint

http://www.userfocus.co.uk/articles/recruiting.html

http://www.userfocus.co.uk/articles/how-to-design-like-Leonardo-da-Vinci.html

http://aycl.uie.com/virtual_seminars/hiring_the_best_ux_designers

http://www.userfocus.co.uk/articles/ux_job_title_generator.html

https://medium.com/the-year-of-the-looking-glass/how-to-work-with-designers-6c975dede146