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University wide event at Bowling Green State University

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Building the New Academic

Library Experience

Stephen Abram, MLSBowling Green State University

Toledo, OH Feb. 17, 2011

Welcome

Questions for Today:

1. Is this the end of publishing as we know it?2. Is this the end of libraries as we know them?3. What is actually changing?4. Do people still value the book? 5. Where is all this change taking us?6. What is the role for librarians and academia

in our info-future?

What Colour is the Sky?

So, what exactly is changing?

BooksMediaMobilityCollectionsLibraries

In a word:Everything connected to your world!

What has changed?

Libraries at the heart of the campus Collections built at the program & research

focus level Reserve collections and services at the course

level Students are focused at the lesson and event

(essay, test, exam) level Students rank library as #2 in determining

college choice See the disconnect?

Grocery Stores

Grocery Stores

Grocery Stores

Cookbooks, Chefs . . .

Cookbooks, Chefs . . .

Meals

Librarians play a vital role in building the critical connections between

information , knowledge and learning.

The Elephant in the Room

Very Big Secret

Change can happen very fast

6 Things have Changed . . A LOT!

1. Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors

2. Books & Media & Collections3. Mobility4. Learning & Research5. Libraries

The History of Unintended

Consequences & Unpredictability

“Strategy is a Choice . . .

To be a victim and feel these changes are fated and blamestormOR

Create the future we need and take collective responsibility for the conversation and development of the future.”

Find Reasons not Excuses.

As technology advances

Emboldened Librarians hold the key

GOOG

News Flash “The Internet and technology have now

progressed to their infancy”

News Flash

News Flash

Tech Shift Happens

People

What We Never Really Knew Before (US/Canada)

27% of our users are under 18. 59% are female.

29% are college students. 5% are professors and 6% are teachers.

On any given day, 35% of our users are there for the very first time!

Only 29% found the databases via the library website. 59% found what they were looking for on their first search.

72% trusted our content more than Google. But, 81% still use Google.

We often believe a lot

that isn’t true.

People are Changing

Demographic– Millennials, Boomer, Seniors Overall IQ Increases Increased educational attainment & engagement eBooks outsell hard cover books & paperbacks Reading is UP, way up. Some libraries are crediting most cardholder

growth to e-book accessibility Personal device proliferation Some sectors are very tech-dominated (farming,

cattle, trucking, natural resources…)

People Have Changed

Twitter & Facebook are dominated by the middle-aged

Gaming too. . . Mothers in their 30’s Social networks fastest growing populations

are seniors and will be more international and less urban and English.

eBook reader usage is largely middle-aged. Mobile data usage is growing beyond youth

very quickly, workplace use is huge

Have Students Changed

?

NextGen Differences

Increase in IQ - 15-20 Points Brain & Developmental Changes Eye Movement Changes Massive Behavioural Changes Major Decline in Crime Rates – down 65% But still a 70% behavior overlap with

Boomers (see my book chapter)

Discovery & Ideas

Has the future changed?Has our future changed?

COWS, etc.

The Future Discovered

• Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank

A 1965 iPhone

Can libraries keep up with change?

Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

Formats have died before.

Books

We have a shallow understanding of the Codex – the book format(s)

Transition from scrolls – illumination – codex – and beyond

How would you enhance the book without the compromises of the 1500’s?

What does all this mean?

The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just

interactivity How would you enhance a book?

Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

Mobility

Broadband

You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global

Net neutrality, kill switches . . . Local wired, mobile access ‘everywhere’ to the

home and workplace on a personal basis Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates the largest generation

The new bibliography and

collection development

KNOWLEDGEPORTALS

KNOWLEDGE,LEARNING,

INFORMATION &RESEARCHCOMMONS

Emerging Tech that Drives Users to the Library

Content Farms, Mills (Demand Media, AOL, etc.)

Encyclopedia.com HighBeam & Questia WorldCat AccessMyLibrary iPhone App for

public, school and higher ed – iPhone, iPad, iTouch and Droid!

Geo-IP features and measures Watch for more . . .

Trans-Literacy: Move beyond reading & PC skills Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy

News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc.

Can we frame the e-book issue so that it can be addressed rationally?

MindMap: What is a book?

1. Reading2. Learning3. Pedagogy4. Research5. Exploration6. Reference7. Engagement8. Enjoyment9. Evaluation

Reading

MindMap: What is a book?

1. Reading2. Learning3. Pedagogy4. Research5. Exploration6. Reference7. Engagement8. Enjoyment9. Evaluation

Books

Fiction

Non-Fiction

Encyclopedia

Reference

Directories

Dictionaries

Textbooks

E-Learning

Steal This Idea

What are thegood and badthings about

e-books?

Library Goals

Be the BeeOr Be the Hive.

Care.

Strategic Thinking for Libraries

1. Choosing a Future2. Setting Phased Priorities3. Making Choices4. Taking Action5. Doing the Next Step6. Adjusting Tactics with Experience7. Seeking Feedback and Adjusting8. Measuring Progress

Choosing Top Priorities Suppose that in three years: Majority of library use will be virtual – yes even rural!

And especially academic courses. Majority of Non-fiction Book circulation will be e-

books and Fiction will split 50/50 – digital/print All learning will be blended and continuous DVD is circulation is dead and most other physical

formats in decline. Majority of questions will be virtual Use will be 20 / 40 / 40 (in house, virtual, mobile) Every user will be socially networked, connected and

engaged

What do we need to know?

What are we going

to do next?

StrategicAnalytics

What do we need to know?

How do library databases and virtual services compare with other web experiences?

Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer

search like Google and retail or government? How do people find and connect with library virtual

services? Are end users being successful in their POV? Are they happy? Will they come back? Tell a friend?

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Top-Level BenchmarksGale-Cengage Browse Survey

August 01, 2010 - August 31, 2010

What is an information science strategy?

StrategicAnalytics

Don’t Rest on Your Laurels.

Reintermediation

Stand Out!

Trust Yourself to Make Difference and Have an Impact

You have the tools.

Stop Making it so Hard!

Save the User!

Serve Everyone!

The power of libraries

It Takes A Team: Work Together & Pick Each Other Up

It Gets Better.

Librarians can help.

Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Cengage Learning (Gale)Cel: 416-669-4855

stephen.abram@cengage.comStephen’s Lighthouse Blog

http://stephenslighthouse.comFacebook: Stephen Abram

LinkedIn / Plaxo: Stephen AbramTwitter: sabram

SlideShare: StephenAbram1

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