bp.3.18.13

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The Free Fundraising Engine

Boosting revenue for nonprofit organizations

Angelo Falcone CEO

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The Problem

Charities of all types are going after our wallets

• The economy has shrunk

• Traditional donation requests less effective

• Volunteer organizations don’t have • Time • Expertise, or• Tools

Comprehensive integrated PlatformLeveraging Social Networks of Members

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Manage Clubs

Auction Mgmt

Business Promo

Shop Online

Manage Events

Contests

Games

Communicate

Manage Donors

Build Sites

Register

Online Recognition

Fundraising Apps

Sell Tickets

Track your Progress

Snack Stand

Online Store Thousands of Items

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…….

Company Status

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Launching v. 1.0

Pipeline filling with over 70 organizations to date

Implementing new organizations weekly

Pre-revenue

Team of 15

• Design, coding, bus dev., customer support, sales, etc.

Customer support infrastructure & team in place

Store - 150 vendors & growing (2,000+ products)

V. 2.0 Design Complete

Signed first channel partner – Bright Ventures

• Works with over 40 charities

Key to our Success - the People Angelo Falcone, CEO Partner Riordan & McKinzie - 25 yrs exp emerging growth companies Startups: Fasturn (product lifecycle mgmt), Maricultura (aquiculture) Nonprofit experience - over 15 years

Jim Babcock, COO 15 years Andersen Consulting, PWC, Oracle Corp., Scient Startups: Fasturn, Miadora, 1-800-Medicine, US Healthmark

Krissy King, Creative Director + team of 3 President, Striking Idea Inc. - 15 years experience Former Sr. Creative Director Kintera / Blackbaud

Gary Carr, CTO + team of 7 President, Carr Systems - 20 years experience Former VP Kintera / Blackbaud Former Regional Director for the United Way

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US Market 1,880,000 NonprofitsRevenue Potential for Booster Pro is $18B

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• Over 1 million charitable organizations

• Over 700,000 booster clubs*

• Over 100,000 PTAs

• Market Challenge – Speed

* Initial Target Market

Competition

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Full Suitecomprehensive

Freeno set up cost

Generates

RevenueBooster Pro

✓ ✓ ✓

Blackbaud

Salesforce

Others

Financial Projections

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Revenue Sources

* In thousands

Year 2013

2014

2015

2016

Organizations 112 672 1,278 1,815

Gross Rev* 1,396 19,602

68,285

113,348

Net Rev* 251 14,042

58,080

99,352

% of Gross Rev 18.7%

71.6% 85% 87.6%

Projected Revenue

Investment Opportunity & Use of Funds

Current Raise….……. $ 500,000

Valuation…..…….…... $3,000,000

Investment to Date….. $ 450,000

Use of Funds Sales - Service Pipeline

- Grow Sales Team Infrastructure Scaling - Team building

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Recap

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• Market is large: $18B • The market recognizes the need

• Solution has been well received

• The team has domain & startup experience

• Lean operating strategy minimizes cash requirement

Thank You d

What do customers say about Booster Pro

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Booster Pro knew exactly how to handle the unique needs of the Boy Scouts. I would not hesitate to recommend Booster Pro to any non-profit wishing to raise the bar of fundraising.

Bill Guy, Director, LA Council, Boy Scouts of America

In the early testing at Mira Costa the results were extraordinary. We can’t wait to see how we do once we get everyone on board with the new system.

Stacia Costa, Mira Costa HS Football Boosters

We love the Booster Pro store. It’s right there on the site and the wish list feature is great. Booster Pro has all of the features we were looking for and we love the way Booster Pro worked with us to develop our fundraising strategy.

Sheri Weitz, VP Hamilton HS Music Boosters

Supplemental Slides

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• Multiple Revenue Sources

• The Booster Pro Process

• Launch Strategy

• ROI Strategy

• How Social Networking Works

• Market and Revenue Charts

Multiple Revenue Sources- all offerings competitively priced

14 * Organization bears the cost of credit card processing

** Release 2 additions highlighted in blue

Optimizing RevenueWhen our customers succeed, we succeed

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Assess

Plan Execute

Evaluate

Booster Pro Team

Account Manager

Operations Specialist

Fundraising Coach

Goals Commitment Current State Strengths Weaknesses Opportunities Competition

Tools Timing Resources Costs Communication Management

Events Activities Fundraising

Report Compare Score Adjust

Launch Strategy

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Direct sale to Volunteer Boosters & PTAs, not schools

• Many referrals from friends and online store vendors

• Athletic Directors are hub - great referral sources

• Sales cycle – 30 - 60 days

• Hamilton HS (LAUSD) 15 days

• Bosco Tech (LA Catholic) 22 days

• El Segundo HS (ESUSD) 36 days

Organizing bodies and trade groups

ROI Strategy

Likely Acquirers

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Private equity – subscription business

Typical industry multiples 45x earnings

Blackbaud purchased Convio in 2012• 50x $5.5mm earnings, total price $275mm

• Blackbaud trades at 205x earnings

Financial Projections

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School Adoption

Year 2013 2014 2015 2016Organizations 112 672 1,278 1,815

Rev/user $0.20 $1.73 $2.60 $2.71

Entire network is motivated buyers

Income*Motivated Users*

Network

RevenueSources

*In millions

Leveraging Online Offerings

Ways members can help their organization

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1.Make a purchase for themselves or as a gift

Add to Cart

2. Create a wish list and send a link to Friends & Family

Add to Wish List

Parents

Grand Parents

Aunts & Uncles

Siblings

Friends

3. Invite friends & family to shop in the store Email Invite