brand booklet
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JOIN our familyBE PART OF IT
mamasandpapas.com/careers
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WE’RE MAMAS & PAPAS,GREAT BRITAIN’SFAVOURITE BABY BRAND From one boutique in Huddersfield UK, Mamas & Papas has experienced incredible growth over the last 30 years. We currently have over 60 stores in the UK and remain committed to the UK market.’
As a business Mamas & Papas has had great success in overseas markets. In August 2010, Mamas & Papas launched into the US market in partnership with Babies R US. During 2012, we have continued to roll out our extensive global expansion plan, launching in new territories such as Russia, South Africa and China. Mamas & Papas products are now available in over 2,000 locations across Asia, Europe, Russia, South Africa, the USA, Canada, Australia and the Gulf.
Mamas & Papas continues to develop it’s multichannel offer internationally and domestically through stores, online & mail-order.
OUR BEGINNINGS
WELCOME
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MEET THEFAMILY30 years ago two people decided to change their world. With the arrival of a new family our founders David & Luisa decided that the best out there wasn’t good enough and an idea was born – Mamas & Papas
WELCOMEMAMAS & PAPAS STORY
Part of raising a family means instilling principles and values, David & Luisa treated Mamas & Papas just like their children. They know how important it is to give children the best start in life and they have held onto that thought throughout everything they do.
David & Luisa have the idea to start their own nursery brand in the UK.
First boutique and office open in Huddersfield, UK.
Nursery interiors is added to the range of products.
Furniture is introduced to the Mamas & Papas collection.
The first Mamas & Papas retail store opens in Northampton, UK.
Maternity and Baby Wear are included in the product range.
Opened the first global store in Dubai.
The first International Conference is held at Head Office for Franchise Partners and Distributors.
The number of UK stores reaches 50 and the brand is launched in USA, Japan and Greece.
Mamas & Papas celebrates its 30th birthday.
International growth continues as Mamas & Papas is represented in 45 countries worldwide.
Launch of the new brand logo.
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OURBRANDHISTORY
30 Celebrating
years ofFor details of your nearest stores, opening times, directions
or information on any of our products and services please call
0870 830 7700 in the UK, 1890 626 727 in the Republic of
Ireland, or visit www.mamasandpapas.com
Colne Bridge RoadHuddersfi eld HD5 0RH
www.mamasandpapas.comPublished August 2006.
Discover our stores throughout the UK and IrelandLondonFlagship Store with exclusive café London Regent Street Brent Cross Brent Cross Shopping Park
Orpington Nugent Shopping CentreBasingstoke Festival PlaceBirmingham BullringBristol Eastgate Retail ParkCheshire Oaks The ColiseumDublin Blanchardstown Retail ParkDublin Dundrum Town CentreEdinburgh The Quarry (Previously Craigleith Retail Park)
Gateshead Team Valley Retail ParkGlasgow Glasgow Fort Shopping ParkHanley The Octagon Retail ParkIpswich Anglia Retail ParkLeeds Birstall Retail ParkManchester Manchester Fort Shopping Park
Milton Keynes The Kingston CentreNorthampton Sixfi elds Retail ParkNorwich Riverside Retail ParkReading The OracleRomford The Brewery Shopping Park
Sheffi eld MeadowhallSolihull TouchwoodSouthampton West Quay Retail ParkStaines Two Rivers Shopping CentreStockton on Tees Teesside Shopping ParkWatford Waterfi elds Retail ParkYork Monks Cross Shopping ParkMamas & Papas Franchise StoreCheshunt High Street
New Stores Opening 2006Liverpool (Opening September)Preston (Opening November)
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prima pappa evohighchai rPure 4647 685 ¤240 / £150See page 120 for further details.
Product Code: 199100030
visit our stores buy online www.mamasandpapas.com call 0870 830 7700
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Colne Bridge Road, Huddersfield, HD5 0RH, UK. Published February 2009
Flagship Store with exclusive café London Regent Street
Basingstoke - Belfast - Birmingham - Brent Cross - Bristol - Cheshire Oaks - Cheshunt
Dublin: Blanchardstown - Dublin: Dundrum - Edinburgh - Gateshead - Glasgow
Ipswich - Leeds - Liverpool - London: Westfield - Manchester - Milton Keynes - Northampton
Norwich - Nottingham - Orpington - Preston - Reading - Romford - Sheffield - Solihull
Southampton - Staines - Stockton on Tees - Watford - YorkNew Store Openings Belfast, Lisburn Sprucefields Retail Park (Opening Spring 2009)
Birmingham Gallagher Retail Park (Opening Summer 2009)
Cardiff Capital Retail Park (Opening Spring 2009)International Stores UAE Abu Dhabi: Marina Mall, Al Wahda Mall - UAE Dubai: Harvey Nichols, Mall of the Emirates,
Wafi Mall, Mercato Mall - Kuwait: The Avenues Mall - Qatar: Doha Villagio Mall - Bahrain: Manama Seef MallProduct Code: 199600005
mamasandpapas.com
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SUCCESS IN THE UK & AROUND THE WORLD
SUCCESSin the UK & around the world
PRODUCTS ARE AVAILABLE IN
2000 LOCATIONS
LONDON NEW YORK OTTAWA SANTIAGO MEXICO CITY MADRID PARIS BERNCOPENHAGEN JERUSALEM HELSINKI ANKARA TALLINN RIGA WARSAW SOFIACANBERRA DURBAN ATHENS ABU DHABI DOHA KUWAIT CITY AMSTERDAMRIYADH BRUSSELS LUXEMBOURG ZAGREB SARAJEVO ROME BANGKOK HONG KONGBEIJING SEOUL CAPE TOWN BEIRUT BUDAPEST VALLETTA MOSCOW REYKJAVIK
45+GLOBAL STORES
WHERE YOU CAN FIND US
60+ UKSTORES
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OUR BRAND VALUES
fAMILIES come first
THESE ARE AT THE HEART OF EVERYTHING WE DO
thoughtful DESIGN
THINKING differently
ROCK SOLIDstandards
BRAND VALUESOUR
We care too much to compromise. We absolutely love what we do. It’s the passion that drives our standards and determination to keep them. Because when it comes to family, everything matters, from the big picture down to the tiny detail. We pride ourselves on thinking differently, continually challenging ourselves to bring new and innovative products through thoughtful design to market. We are also committed to providing the best solutions for customers, who are always at the forefront of our minds.
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OUR BRAND VALUES
BRAND VALUESBaby Snugfloor seat
Kids 2-6
Our brand values have grown and developed with the business and describe what we stand for and what our customers (both existing and new) like about us, or to put it another way, what they have come to expect from us. By keeping these brand values at the forefront of our minds every day, whether our job is serving customers, packing boxes, designing new products or processing invoices; we are taking Mamas & Papas a step closer to being at the heart of parenting. This is why it’s so important that our brand values are incorporated into the way we work every day.
WHAT THEY MEAN TO OURCOLLEAGUES
Juicehighchair
fashion
Baby budbooster seat
sola citypushchair
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OUR ICONIC PRODUCTS
Patternologyinteriors
Babyplayinteractive toys
armadillo maternity
THE BEST
Mamas & Papas devote £5 million a year to product investment and have an in-house design and development team in the UK that works closely with our colleagues in Hong Kong. Each category within the Mamas & Papas range includes iconic, award-winning products that epitomise our brand.
Mamas & Papas implement the highest standards of safety and reliability throughout every stage of product design and development. We are the only British nursery brand to have our own independently accredited testing facilities. This ensures all our products meet or exceed British, European and US safety standards, but they also go the extra mile…
urbo2
pushchair
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PRODUCT TESTING
All of our products need to be tested to the highest standards – by their very nature they will be used regularly, sometimes for many years. Throughout the design and approval process we implement the highest standards of safety and reliability, so parents can be confident that their product will perform as expected and endure the rigours of family life. We have our own independently-accredited testing facilities that ensure all our products meet or exceed British, European or US safety standards, ensuring we go the extra mile to give security and peace of mind.
As well as testing products in our lab, we make sure they can live up to real life by testing them with mums and dads. That way, if they don’t fit in a car boot or are too hard to steer, it’s back to the drawing board to see what can be improved. No one gets it right the first time and by using focus groups and user trials with real mums & dads, we put our customer are the forefront of everything we do.
WE TEST OUR PRODUCTSthe way PaReNtS USe them...
We test the equivalent of
pushing a 3 year old 143
miles!
We replicatea parent carrying a
9 month old for 50,000 steps
We simulatea 10kg child
jumping on a cot base 1,000 times, in 5 different places
We overloadour highchairs with a
weight of 40kgto check they are‘up to task’
Our car seats are simulatedin a front impact
car crash at30 mph
All our ride on toys are tested
with a50kg weight
We pull testall seams and
small parts to the equivalent
weight of a 9-11month old child
We replicatelifting a9 month
old child off the floor 15,000
times!
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RETAILPROFILES
RETAIL PROFILES
From the high street to destination shopping centres and out of town locations, our retail stores reflect our passion for style, innovation and design. Our store colleagues all share the same goal; to provide outstanding customer service. With great opportunities for progression and the support of ongoing training, you can build a long term career at Mamas & Papas.
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OURSTORES
Shopping Centre
High Street
Retail Park
Concession
High street, retail parks, shopping centres and concessions.
OUR STORES
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HEAD OffICEPROFILES
Join the family in our purpose-built Head Office, where you can experience first hand how our award-winning products come to life. Our in-house facilities allow us to keep everything close to home - including: showroom, mock shop, test lab, photography studio and Cibo our on-site cafe. So go on and explore behind the doors to see what life could be like working for our innovative brand!
HEAD OFFICE PROFILES
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Customer CareCreativeE-CommerceEngineeringfinanceHR & TrainingITLegalMarketingMerchandising Product DesignProduct DevelopmentRetail OperationsSalesStore DesignTechnical QCVisual MerchandisingWarehouse
OUR DEPARTMENTS
OUR DEPARTMENTS
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GET IN TOUCH
VISIT US AT
fOLLOW US ON
JOIN US
WWW.MaMasandpapas.CoM/Careers
HTTPS://WWW.fACEBOOK.COM/MAMASANDPAPASCAREERS
ON LINKEDINHTTP://WWW.LINKEDIN.COM/GROUPS/MAMAS-PAPAS-CAREERS-4319793
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HOW TOCONTACT
US
Retail Store Opportunities01484 438 593Head Office Opportunities01484 438 434Email our in house resourcing teamcareers@mamasandpapas.com
CONTACT US
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