brand-driven communities at barcampicr

BRAND DRIVEN

COMMUNITIES

NickWestergaard.com@NickWestergaard

What am I passionate about?

BRANDING SOCIAL MEDIA

BRAND DRIVEN

1,500

500 billion

BRANDING SOCIAL MEDIA

BRANDDRIVENCOMMUNITY

BRANDSOCIAL MEDIA

TRADITIONAL MEDIA

BRAND DRIVEN COMMUNITIES

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6 TRAITS

MOTIVATED BY MASLOW

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photo via Kilgub / Flickr

SOCIAL

GATHEROFFLINE

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HELP EACH OTHER

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COMMUNITY VALUE

BRANDING SOCIAL MEDIA

ACCESSIBLE CONVERSATIONS

BRANDING

...is that if your brand does not have a belief, if it does not have a soul and does not correctly architect its messages everywhere it touches consumers ...

... it can become irrelevant. It can be ignored, or even

become a focal point for online contempt.”

– Lee Clow

“THE REALITY OF THE NEW MEDIA WORLD ...

- Who you are - What you say- What you stand for

BRAND DNA

CASE STUDY

CREATION STORY

CREED

ICONS

RITUALS

PAGANS

SACRED WORDS

LEADER

SOCIAL MEDIA

NEED THESE ELEMENTS PACKAGED UP

HOW WE DELIVER THE MESSAGE?

SOCIAL MEDIA

COMMUNITY BUILDING

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YOUR WEBSITE

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SHARE & ENGAGE

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WHAT ARE PEOPLE TWEETING?

4%4%6%

9%

38%

40%

Pointless BabbleConversationalPass-Along ValueSelf-PromotionNewsSpam

Source: Pear Analytics

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12:1

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GO VIRAL

OVER A MILLION

VIEWS

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Groups

RE-CAP

BRANDING SOCIAL MEDIA

{Creation storyCreedIconsRitualsPagansSacred wordsLeader

BRANDING

SOCIAL MEDIA

WEBSITE / BLOG

BRANDSOCIAL MEDIA

TRADITIONAL MEDIA

BRAND-DRIVEN COMMUNITY

CLOSING

EVERYONE’S A MARKETER

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BRAND BUILDERS

EARLY ADOPTERS

LAGGARDS

INNOVATORS

MAJORITY(early & late)

Rogers Innovation Adoption Curve

EARLY ADOPTERS

SOCIAL SKILLS

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THANK YOU

NickWestergaard.com@NickWestergaard