brand management itc hotels
Post on 18-Aug-2015
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Overview of Brand ExtensionITC Hotels
Brand Management Project
Parvez Jesani (PGP30157)
ITC’s extension to Luxury Hotels
ITC entered the hotel industry in 1975
Luxury Hotel Industry in India
Luxury hotels have witnessed a 8x growth from FY96 to FY14
ITC’s share in the pie
18%
82%
ITC hotelsOther hotels
Out of 52,000 luxury rooms in India, ITC owns 9,200 rooms
ITC’s growth over the years
ITC has added 8,000 rooms in the last 2 years
FY09 FY10 FY11 FY12 FY13 FY14 FY158000
9000
10000
11000
12000
Revenue (INR Mn)
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