brand of u: leveraging and protecting your digital footprint

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The Brand of YouLeveraging and Protecting Your Digital Footprint

Joanna GerberDirector of CommunicationsAntioch University Los Angeles

AULA Career Resources ConferenceMay 12, 2012|

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Leverage and Protect: The Brand of U

• The Social Media Landscape• Personal Branding• Twitter• Facebook• Digital Footprint• Takeaways

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“A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.”

…..and because in this day and age, you cannot afford NOT to

care.

Click icon to add picture

Why Care about Social Media?Social Media Landscape 2012

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“A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.”

Click icon to add picture

Why Care about Social Media?

…..and because in this day and age,

you cannot afford NOT to care.

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AuthenticReinvention

Personal Branding

Who are you in the marketplace?

…or rather, Who do you want to be?

• What are YOU an expert on?• What can YOU speak about

with authority and unique perspective?

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Social Networking and You

“Using social networking tools to illustrate your expertise can provide entree into a network of professionals writing and talking about the topics important for you and your field.”

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“A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.”

…..and because in this day and age, you cannot afford NOT to

care.

Click icon to add picture

Why Care about Social Media?Twitter

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• First be interested, then be interesting

• Make connections• Be authentic• Avoid the echo• Keep it fresh• A picture’s worth 1000

words (or 140 characters)• Don’t feed the trolls• Be Yourself

How to Leverage Twitter

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Twitter Vocabulary 101

• Tweet• Follower/Following• @name• Mentions• DM • RT• Trending Topics• #hashtag

.

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#moreinfo

So proud of President Obama for coming out in support of gay marriage. Yay for my president!

Obama supports gay marriage! #soproud

@Obama supports gay marriage! #soproud. #thingsthatrock

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“A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.”

…..and because in this day and age, you cannot afford NOT to

care.

Click icon to add picture

Twitter in “real life”

P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001

www.rightcare.com|

“A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.”

…..and because in this day and age, you cannot afford NOT to

care.

Click icon to add picture

Why Care about Social Media?Facebook

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• Know your audience• Set the Strategy• Complete Profile• Pay attention to Privacy• Segment “friends”• Start a group or page if you

have a business• Grow your network• Link to your page as you

network• Update status

How to Leverage Facebook

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Status Update “Rules of Engagement”

• 25:50:25– 25% Informational– 50% Engagement-driven– 25% “Added-Value”

• Don’t do once, what you can do twice

• Avoid Decay– Right post, right time

.

InfoEngageRandom

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“Double-click” on Status Updates

Informational

Engagement

Added-Value

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“A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.”

…..and because in this day and age, you cannot afford NOT to

care.

Click icon to add picture

Facebook in “real life”

https://www.facebook.com/eldoradoguide

https://www.facebook.com/lisa.schmid.585

P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001

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“A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.”

…..and because in this day and age, you cannot afford NOT to

care.

Click icon to add picture

Why Care about Social Media?Protecting your digital footprint

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• 'digital footprint'is a trail left by an entities interactions in a [digital environment]; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. ...

• traces of information left by a person on the Internet that can remain there indefinitely.

• The traceable record that remains in the digital world, of a users interactions with the internet.

• The trail, traces, or "footprints" that people leave online. A digital footprint includes information transmitted online, such as forum registration, e-mails and attachments, uploaded videos or digital images, and any other form of transmission of information. ...

What is a Digital Footprint?

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Privacy Settings

“No doubt, for some people, social media is dangerous for their job search. The people who aren’t attentive to details (and don’t untag themselves in inappropriate photos), the ones with short tempers and no filter who share every thought, and those who complain about people or things and appear excessively negative online. In an environment where employers are reviewing digital footprints, those people, who are not illustrating high levels of emotional intelligence, may have difficulty landing jobs.”

- Ed Skoudis; security expert

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Online Privacy

• Think about what you want private now….and in 10 years

• Would you want your neighbor to see it?

Your boss? Your future boss?

Your kids? Your Dad?

Joanna Gerber

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Online Privacy

Facebook Privacy Settings

P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001

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“A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.”

…..and because in this day and age, you cannot afford NOT to

care.

Click icon to add picture

Facebook Privacy Settings

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The “to-go” Box

• Pick and commit

• You’re an expert

• Confidence without attitude

• Protect • Protect• Protect

P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001

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“A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.”

…..and because in this day and age, you cannot afford NOT to

care.

Click icon to add picture

Resources

Salpeter, Miriam. Social Networking for Career Success: Using Online Tools to Create a Personal Brand. LearningExpress, 2011.

Deckers, Erik, and Kyle Lacy. Branding Yourself: How to Use Social Media to Invent or Reinvent

Yourself. 1st ed. Que, 2010.

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Thank you.

Joanna Gerber310.578.1080 x119

jgerber@antioch.edu