brand story - mads fischer

MY

BRAND

STORY

Mads Fischer

Online Marketing

I live in

CopenhagenDenmark

No geographical sphere

I am here now

Where I can end up in 2012

I can help you in these areas

WHOM WHY

HOW

Online Marketing skills (1-10)

9

7

8 9

7 8

Broad competences –

Sales Manager

• SMB Sales responsible

• B2B Sale

• Client Management

• Price and Branding strategy

• Ecommerce/ Online Marketing consultancy

• Project Management webshop implementation

• Course speaking @ webshop/Online Marketing start up courses

ProContractors focus on the ecommerce platform, Magento. Growth from 4 employees to 16, during my employment. October 2010 – September 2011

Broad competences –

Sponsorship Manager

• Sponsorship Management • Sponsorship Strategy • Sponsorship Sales • Contractual development Sailors <– >Association <–> Sponsors

• Consultancy Head sponsor TORM + Individual sailors

• Project Management TORM sponsorship activation

• Responsible for all exposure material Clothes, stickers, photo arrangement

Danish Sailing Association is the main organisation for sailing in Denmark. Representing leisure to elite sailors February 2009 – September 2010

Broad competences –

Account Manager

• New division start up Sponsorship, event, branded content

• B2B Sales

• Conceptual development Hyundai

• Consultancy Danish Sailing Association

FORD Motor

• Project management of event/guerilla marketing Ford Fiesta Release,

3Mobile

Mindshare is a Media Communication agency in the WPP Group. March 2008 – January 2009

Broad competences –

Project Manager

• Sponsorship consultancy Tele2

• Event Project Management Lauritz Knudsen, Peugeot, Tele2

•Activation idea book NRGi

• Sponsorship analysis

• Sponsorship articles for newsletter

• Update homepage

Denmark’s oldest sponsorship consultant agency. Part of Aegis Media/ CARAT Media communication January 2007 – February 2008

Dealed with clients like…

Sum up of professional

competences

Idea and Business development

Strategic development

Strong co-operating skills (Internal & External)

B2B Sales

Online marketing insight Project Management

The way I work is…

Some of it based from

lessons learned

HHX - 1999

Market Economist - 2004

HD(A) - 2006

Supplemented with courses

Appointment Setting

Sales Training

Business Coach

Online Marketing

• Presentation • Action plan • Attitudes setting • Effective communication • Objection treatment • Meeting confirmation

• Planning in sales work • The start • Analysis and questioning • Presentation skills • Objection treatment • Order confirmation • Follow up on the agreement

• Leadership development • Stress management • Motivation management • Career Development •Working and private balance

• Strategic planning • SEO optimization • Adwords and Facebook Ads • Use of social media and blogs • Plan, execute, analyze e-mail campaigns • Measurement, analysis of web traffic

..and autodidact IT skills

from 1-10 (user profile)

9 8 8

6 5 3

I am unique in my own way

Best way to illustrate… although I’m not that much into smileys

My network says

...a positive, happy and energetic person. Moreover, as someone who is very outgoing and relate well with different personalities. Mads is smiling and weights humour in his everyday tone. Last but not least, he has a listening approach to your fellow man.

Morten Kjærhus Childhood friend

Mads is the clients' best friend, always willing to do that little extra. He doesn’t sell sand in the dessert, but through developing a relationship of trust between the clients and him. He is a good sparring partner regarding where and how to focus, as well in business as to personal questions.

Jacob Kirk Colleague & friend

SUM UP

XXXX

For more information…

+45 29922823