branding for your startup by geoffrey byruch
Post on 11-Jan-2017
87 Views
Preview:
TRANSCRIPT
“Your brand is not a logo or a name, but a spark for conversation.”
Branding for your Startup
By Geoffrey Byruch
Introduction❖ Regardless of what industry you are working in, branding will
always play an integral role for the success of your business.
❖ But what exactly does ‘branding’ mean?
❖ Isn’t it the same as marketing?
Difference Between Branding and Marketing
❖ The differentiation between the two concepts is actually one of the biggest misunderstandings many people have about the two fields.
❖ While similar within their trades, branding and marketing are two completely different sectors.
Marketing
❖ When we talk about marketing, we are talking about the action or business of promoting and selling various products and services.
Branding
❖ In comparison, branding is simply your promise to your customer.
❖ It tells the general public what they can expect from your company and what you offer outside of your competitors.
❖ In itself, your brand identifies your company.
❖ It gives your company a presence of how you want to be perceived and how you want to be viewed.
Apple Inc.❖ Just think about some of the great brands out
there right now. In the early 90s, Apple Inc., was seen as just another computer company.
❖ But through innovative products and strategic marketing, Apple Inc., today is seen as one of the biggest innovators within the 21st century.
❖ As much as we can associate them with laptops and computers, we also have to accompany their name with other industries outside of the tech world such as entertainment and music.
❖ While Apple Inc., was able to reinvent themselves, this was, in itself, not an easy task.
❖ Instead, it took a lot of innovative products and various marketing strategies to get them in the right direct outside of the computer and tech bubble.
Questions for Every Entrepreneur
❖ So the million-dollar question comes down to this: How to do you establish a strong brand for your company?
The Foundation❖ Now the foundation of your brand all
begins with a logo. ❖ From your websites to the packaging and
promotional materials of your products, your logo needs to communicate and integrate the overall message you are trying to send to your customers.
❖ With Nike, they derived their ‘swoosh’ from the Winged Victory of Samothrace, a 2nd century BC Hellenistic marble sculpture that prominently displays the Winged Goddess of Victory taking flight and action.
❖ But for your logo to be prominently displayed as a symbol or a phrase, you need to think outside of the design.
Holistic Thinking❖ Instead, identify your targeted market and
demographic.
❖ Ask yourself what your customers are looking to see when they see your brand on your street.
❖ More importantly, identify the overall message you want them to associate with your brand.
❖ For Nike, they wanted a symbol that identified strength, victory, and action.
❖ Because of this, they were able to utilize the Greek sculpture as a vessel for their own branding product.
❖ For your startup, you want to do the same thing and identify that message that you want to identify with the general public.
What are your Competitors Doing? ❖ Next, start evaluating your logo and brand
by analyzing them with your competitors’.
❖ By researching and analyzing other brands, especially within your marketing sector, you can learn a lot more about the industry, the studies, and the ideas that they are presenting to the general public.
❖ Be sure to note what their logos look like and how they associate their logos their message.
❖ Lastly, make sure you note and identify how each logo differs from one another.
❖ This will allow you to create and establish a unique brand that can capture the attention of your intended market.
Research and Analyze ❖ Once that is all done, make sure
you run your brand through various controlled groups and studies.
❖ This will allow you to gain more of an insight on the public’s thoughts for your brand of your startup.
❖ You can even go as far and share with your friends and family.
❖ The more information you get, the more ideas you can utilize for your campaign.
To Learn More
❖ To learn more about Geoffrey Bryuch, please visit the following sites and social media sites below:
❖ https://twitter.com/geoffreybyruch
❖ https://about.me/geoffrey_byruch
❖ https://www.crunchbase.com/person/geoffrey-byruch#/entity
❖ http://geoffreybyruch.com/
top related