branding strategies in an ever-changing digital world, david pugh-jones, creative strategist, msn
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Branding strategies in an ever changing digital world
David Pugh-JonesCreative Strategist EMEA Microsoft Advertising
Seismic ShiftContent Advertiser amp Consumer
Passive Engagedgt
Interrupt Relevantgt
Mass Targetedgt
Broadcast Interactivegt
30 Seconds Extended timegt
Advertiser Control Consumer Controlgt
Publisher Timetable My Timetablegt
Single platform Multiple Media Platformsgt
ldquoTime is being created that didn‟t exist beforerdquo
- farfar Stockholm Sweden
Where I want itWhen I want it How I want it
Publisher Control
Consumer Control
lsquoIf you talked to consumers the way advertising talked to consumers theyrsquod punch you in the facersquo
Hugh Macleod gapingvoidcom
Attract
Engage
Excite
The Essence of True Creative Marketing
How do we bring advertising to life
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Seismic ShiftContent Advertiser amp Consumer
Passive Engagedgt
Interrupt Relevantgt
Mass Targetedgt
Broadcast Interactivegt
30 Seconds Extended timegt
Advertiser Control Consumer Controlgt
Publisher Timetable My Timetablegt
Single platform Multiple Media Platformsgt
ldquoTime is being created that didn‟t exist beforerdquo
- farfar Stockholm Sweden
Where I want itWhen I want it How I want it
Publisher Control
Consumer Control
lsquoIf you talked to consumers the way advertising talked to consumers theyrsquod punch you in the facersquo
Hugh Macleod gapingvoidcom
Attract
Engage
Excite
The Essence of True Creative Marketing
How do we bring advertising to life
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
ldquoTime is being created that didn‟t exist beforerdquo
- farfar Stockholm Sweden
Where I want itWhen I want it How I want it
Publisher Control
Consumer Control
lsquoIf you talked to consumers the way advertising talked to consumers theyrsquod punch you in the facersquo
Hugh Macleod gapingvoidcom
Attract
Engage
Excite
The Essence of True Creative Marketing
How do we bring advertising to life
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Where I want itWhen I want it How I want it
Publisher Control
Consumer Control
lsquoIf you talked to consumers the way advertising talked to consumers theyrsquod punch you in the facersquo
Hugh Macleod gapingvoidcom
Attract
Engage
Excite
The Essence of True Creative Marketing
How do we bring advertising to life
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Publisher Control
Consumer Control
lsquoIf you talked to consumers the way advertising talked to consumers theyrsquod punch you in the facersquo
Hugh Macleod gapingvoidcom
Attract
Engage
Excite
The Essence of True Creative Marketing
How do we bring advertising to life
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Consumer Control
lsquoIf you talked to consumers the way advertising talked to consumers theyrsquod punch you in the facersquo
Hugh Macleod gapingvoidcom
Attract
Engage
Excite
The Essence of True Creative Marketing
How do we bring advertising to life
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
lsquoIf you talked to consumers the way advertising talked to consumers theyrsquod punch you in the facersquo
Hugh Macleod gapingvoidcom
Attract
Engage
Excite
The Essence of True Creative Marketing
How do we bring advertising to life
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Attract
Engage
Excite
The Essence of True Creative Marketing
How do we bring advertising to life
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
How do we bring advertising to life
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Creativity is the key to
consumer engagement
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
lsquoThe trade of advertising is now so near perfection that it is not easy to propose any improvementrsquo
Samuel Johnson 1759
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
The world‟s longest ad
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Use Brand Advocates
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
IM talktofrankbothotmailcouk
The results so far
500000 people have added FRANKto their buddy list
Over 3 million conversations and
35 million individual questions
Lasting five minutes on average
The Agent is accessible 24 hours a day
seven days a week
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
bdquoEntertain Me‟ Advertising
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Exclusivity
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
For Mums By Mums About Mums
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
httpkirillukmsncom
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Leveraging their network99 of web sites are not socially enabled
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
bdquoTell me and I‟ll forgetShow me and I might rememberInvolve me and I will understand‟Benjamin Franklin
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Every brand is unique
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Everyone is CreativeIf you‟re not you can‟t work here
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
The Power of Brand Advocates
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Using Brand Advocates
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Take the Plunge
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Real vs Virtual World
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Tom Clancyrsquos Rainbow Six Vegas
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Can we predict the future
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
When a TV spot airs half the audience leaves the room
Another 35 change the channel
When a magazine ad appears most just
turn the page
PVR Owners delete 88 of all
commercials
Most web banners have less than 1 click thru
At 65mph most billboards are
never read
Brand Engagement is paramount to
survival
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
The evolution of the www
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Microsoft
Confidential
Is this the year of MobileEvery year is the year of Mobile
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
bdquoWe always overestimate the change that will occur in the
the change that will occur in the next ten‟next two years and underestimate
lsquoBrand-Headedrsquo
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Next Generation Behavioural Advertising
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Immersive Digital Video Content
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Virtual EarthVirtual Earth 3D
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Virtual Earth with Deep Zoom Technology
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Darwin‟s Digital Evolution
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
this will change forever the way you think about digital photos
Picture the Future
Photosynth
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
lsquoWhen the total brandscape is evolving so fast brands that are sitting still risk looking out of touch and out of energy For most brands whether in technology media or entertainment slow is dangerousrsquo
Next Now Trends for the Future 2007Marian Salzman amp Ira Matathia
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
I can‟t afford to take risks
lsquoThe biggest risk of all is to do nothing and
continue to follow the paths of the pastrsquo
- David Pugh-Jones I just said it
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
Talk doesnrsquot cook rice(Old Chinese Proverb)
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
The digital erarsquos creative possibilities are endless
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
copy 2008 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part
of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION
dpughjmicrosoftcom
httpadvertisingmicrosoftcomeurope
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