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Branding Style Guide
Version 4.0 | 2020
Excelsia College
Sydney
2
Section 1. Logo Guidelines 3
1.1 The Excelsia College logo 4
1.2 Minimum size 5
1.3 Clear space rule 5
1.4 Logo versions 6
1.5 Improper use of the logo 7
Section 2. General Branding Guidelines 8
2.1 Corporate colours 9
2.2 School / Course colours 10
2.3 Course Colours 11
2.4 Typography 12
Section 3. Internal Guidelines for Staff 14
3.1 Business card 15
3.2 Name badge & email signature 16
3.4 Powerpoint template 17
3.5 Document template 19
Section 4. Marketing Guidelines 21
4.1 Brochure graphic elements 22
4.2 Other internal graphic elements 23
4.3 Graphics for School of Creative & Performing Arts 24
4.4 Social media graphic elements 26
Section 5. Photography and Video Guidelines 29
5.1 Overview 30
5.2 Photography Guidelines 31
5.3VideoSpecifications 32
Contents
3
Section 1. Logo Guidelines
4
1.1 The Excelsia College logo
The Excelsia College logo consists of the ‘Excelsia Crest’ and the ‘Logotype’.
The logo is available in landscape and portrait formats. Examples of these logo formats are shown on this page.
1.1 (a) Landscape format
1.1 (b) Portrait format
Sydney
Sydney
Section 1. Logo Guidelines
5
1.2 Minimum size
When applying the Excelsia College logo it should never appear less than 25mm wide (width of crest) for print and 150 pixels wide for digital.
Following these dimensions will ensure legibility of the logo on all applications.
1.3 Clear space rule
Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure logo visibility and legibility.
The minimum clear space for the Excelsia College logo isdefinedastheheightoftwo‘LetterE’(theuppercaseE from the logotype) on all sides of the logo. No other elements should intrude into this area.
1.2 (a) Minimum size logo
1.3 (a) Clear space
Section 1. Logo Guidelines
6
1.4 Logo versions
The following versions of the logo are available:
a) The full colour (local version) is the preferred logo version for use on all print and digital material where the target audience is in Australia.
b) The full colour (International version) includes the word ‘Australia’ and is only for use on material where the audience is outside Australia.
c) The mono (one colour) logo is for special purposes only where the full colour version cannot be applied or is too expensive to reproduce (eg. embroidery).The only colour for mono logo is white.
a) Full colour logo – Local version
b) Full colour logo – International version
c) Mono logo
Sydney
Sydney Australia
Section 1. Logo Guidelines
Sydney Australia Sydney Australia
7
1.5 Improper use of the logo
The Excelsia College logo is our most valuable brand asset. It should never be altered in any way. These examples illustrate how NOT to use the logo, but do not include all instances of misuse.
Examples of improper use include:
a) Donotretypelogotextwithdifferentfont.
b) Do not add graphic elements to the logo.
c) Do not place the logo over an image.
d) Do not change the colour for any part of the logo.
e) Do not change the ribbon colour, the standard is light ivory.
f) Do not stretch or distort the logo in any way.
g) Do not make the logo transparent.
(a)
(c)
(f)
(b)
(d)
(g) (e)
Section 1. Logo Guidelines
8
Section 2. General Guidelines
9
2.1 Corporate colours
The Excelsia College colour palette consists of three primary colours. These colours are to be adhered to for all Excelsia printed and digital applications.
Tints of these colours can also be used to compliment the primary colours.
C100 / M70 / Y10 / K60
R0 / G38 / B82
HEX 002652
C32 / M35 / Y73 / K6
R171 / G149 / B92
HEX AB955C
C5 / M98 / Y100 / K0
R218 / G41 / B28
HEX #DA291C
Excelsia Blue Excelsia Gold Excelsia Red
2.1
C100 / M82 / Y10 / K64
R0 / G22 / B72
HEX 001648
C37 / M35 / Y73 / K6
R161 / G146 / B93
HEX A1925D
OLD Excelsia Blue OLD Excelsia Gold
OLD Excelsia Colour, DO NOT USE:
Section 2. General Branding Guidelines
10
2.2 School / faculty colours Each school has its own colour which is used in conjunction with the Excelsia Gold and 60%K grey.
C90 / M60 / Y0 / K0
R18 / G104 / B179
HEX #1268B3
C55/ M55 / Y0 / K0
R128 / G113 / B180
HEX #8071B4
C85 / M30 / Y78 / K10
R34 / G127 / B90
HEX #227F5A
Business Counselling Education
C15 / M100 / Y90 / K10
R190 / G30 / B45
HEX #BE1E2D
Professional
Section 2. General Branding Guidelines
C5 / M61 / Y92/ K0
R233 / G126 / B49
HEX #E97E31
Social Work
C32 / M35 / Y73 / K6
R171 / G149 / B92
HEX AB955C
Creative and Performing Arts
11
2.3 Course colours Some course has its own colour.
C0 / M0 / Y0 / K40
R167 / G169 / B172
HEX #A7A9AC
C85 / M30 / Y78 / K10
R34 / G127 / B90
HEX #227F5A
C65 / M8 / Y85 / K10
R91 / G161 / B84
HEX #5EA055
C90 / M30 / Y45 / K10
R0 / G127 / B132
HEX #007F84
Drama - Bright Silver
Master of Teaching
Early Childhood
C15 / M43 / Y67 / K10
R196 / G140 / B92
HEX #C48C5C
Music- Rose Gold
C18 / M13 / Y13 / K90
R49 / G50 / B52
HEX #231F20
Screen Production
Master of Education
Section 2. General Branding Guidelines
C85 / M30 / Y78 / K10
R34 / G127 / B90
HEX #227F5A
School: Education
C32 / M35 / Y73 / K6
R171 / G149 / B92
HEX AB955C
School: Creative & Performing Arts
12
2.3 Typography
The use of fonts requires a consistent approach across a number of mediums, applications and contexts.
2.3.1 Open Sans
Open Sans is used for all body copy throughout Excelsia formatted publications.
Open Sans is available for bold emphasis and sub-heading styles.
2.3.1 (a) Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@$%^&*()-=+
2.3.1 (b) Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@$%^&*()-=+
2.3.1 (c) Open Sans Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@$%^&*()-=+
AaSection 2. General Branding Guidelines
13
2.3 Typography (cont.)
2.3.2 Calibri (backup typography)
Calibri is used as the backup fonts when the Open Sans fonts are not available in occasions throughout Excelsia formatted publications.
2.3.2 (a) Calibri Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@$%^&*()-=+
2.3.2 (c) Calibri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@$%^&*()-=+
2.3.2 (b) Calibri Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@$%^&*()-=+
Section 2. General Branding Guidelines
14
Section 3. Internal GuidelinesforStaff
15
3.1 Business card template
a. Front
b. Back
a
b
Section 3. Internal Guidelines
16
3.2 Staff name badge template (a)
3.3 Staff email signature (b)
b
a
Section 3. Internal Guidelines
Sydney
First NameLast Name
17
Section 3. Internal Guidelines
3.41 Powerpoint file template:a. PPT front cover page;
b. PPT back cover page;
c. PPT content pages.
c
a
b
18
Section 3. Internal Guidelines
3.42 Powerpoint file template:c. PPT content pages
19
3.5 Document template:3.51 Report cover
Section 3. Internal Guidelines
20
3.5 Document Template:3.52 Policy form template
Section 3. Internal Guidelines
21
Section 4. Marketing Guidelines
22
4.1 Brochure graphic elements
4.1.1 Course Information Brochures
a) vertical colour logo, centered top;
b) 0.50 keyline border, and format with branding colour for each school or course;
c) Faculty Name in Didot font, in branding colour, and greyscale deep-etched images;
d) Open Sans bold/regular, formatted with branding colour.
b
d
c
a
a b
c
d
Section 4. Marketing Guidelines
23
4.2 Other internal graphic elements
4.2.1 School materials for marketing use:
Border and banners
Flyers, posters, advertisements, etc, must have either the border or banner graphic
Sydney
ABN 50 360 319 774CRICOS Code: 02664K
The purpose of the College Excellence in Teaching Awards is to recognise the contribution made by academic staff across the college to teaching excellence.
Nominations are now being called for Semester 1, 2020 and can be made by individuals, students or academic peers.
If you would like to nominate an academic staff member for their outstanding teaching, then please complete the nomination form and return to
Kathryn Honor, Administrative Assistant, Excelsia College kathryn.honor@excelsia.edu.au. Telephone: (02) 9819 8851
The nomination form and information about the criteria can be found via the link below: https://excelsia.edu.au/documents/2019/02/college-excellence-in-teaching-award.pdf/
Nominating students or staff should only complete p.1-2 of the nomination form. The last page should be completed by the nominated academic staff and attached to their application.
Nominations for Semester 1, 2020 are due by COB, 5 June 2020 If you have any queries, please do not hesitate to contact
kathryn.honor@excelsia.edu.au Telephone: (02) 9819 8851
CALL FOR NOMINATIONSFOR COLLEGE
Excellence in TEACHING
AWARDS
Sydney
Overview
Counselling children and young people is an area of specialisation for counsellors, entailing its own unique challenges (eg. negotiating a range of legal and ethical constraints and regulations which must be adhered to) and rewards. Counsellors of children and young people are required to work appropriately and effectively with key stakeholders involved in the care of their clients, such as the child’s or young person’s family system, schools, and other healthcare and educational professionals.
Concurrently, counsellors need to conceptualise and assess their clients’ experiences and presentations from within developmental, psycho-social and attachment frameworks. Finally, counsellors need to maintain an awareness and understanding of paediatric psychopathology and developmental variation, whether due to illness, disability, adverse environmental settings, and/or trauma (eg. damaging relational dynamics which disrupt the development of a coherent sense of self).
This unit introduces attendees to the theoretical knowledge and clinical skills associated with counselling children and young people, including a range of individual,
family, creative and group therapies, learning how to appropriately select from among these therapies so as to optimise intervention strategies applied to individual clients. The unit is situated within a broader socio-ecological approach to counselling children and young people, emphasising the importance of social and cultural contexts central to client health and well-being (eg. family, educational and community systems, etc.), and addressing how working with these systems is crucial for welfare, functioning and/or recovery of the individual child or young person. Utilising a strengths-based approach, the unit focuses on key issues such as developmental crises, disability, trauma, emotional and behavioural problems, and environmental issues; examining how these conditions and circumstances may adversely affect clients’ physical, psychological, social, and spiritual well-being and their educational attainments. Concurrently, the unit offers a mental health focus emphasising prevention, early intervention and crisis management of identified at-risk populations of children and young people.
School of Counselling CRICOS Provider Code: 02664KABN 50 360 319 774
Introduction to counselling
Children and Young People
35 hours across 7 weeks – a professional development unit for counsellors and other allied health professionals* Limited places, book early!!!2020 Dates: Friday 6, 13, 20, 27 March & 3, 17, 24 AprilTime: 1pm–7pmCost: $500
* Attendees will join Master of Counselling students completing this unit as part of their degree training. Part of Session 1 will address degree student assessment requirements.
Section 4. Marketing Guidelines
24
4.3 Graphic template for School of Creative & Performing Arts
4.3.1 Poster for music and drama shows:
• Logo on top
• Border from Excelsia logo
• Show information in the consistent format
• ABN and Cricos Code at the bottom
Section 4. Marketing Guidelines
25
4.3 Graphic template for School of Creative & Performing Arts
4.3.2 Other materials for music and drama shows:
Differentformatsextendedfromtheposteroftheshow,includingshowbooklet, image on Eventbrite, the email signature, the image on the webpage for events, and for social media etc,.
Written by Caryl ChurchillDirected by Kylie Bonaccorso
Poster for the showDisplay image on event webpage/booklet cover
Display image for eventbrite
Image for the email signature
Image for social media
Section 4. Marketing Guidelines
26
4.4 Social media graphic elements
4.4.1 Facebook static/motion:
A branded social media template is available to use for allsocialplatforms.Thiscanbeadaptedtosuitaspecificlayout or background message.
b
Static FB: Vertical colour logowhiteflap, 0.5pt border;
c
Motion FB: Vertical colour logowhiteflap.
a
Static/Motion FB: Horizontal white logo on colour background No border;
Section 4. Marketing Guidelines
27
4.4 Social media graphic elements
4.4.2 LinkedIn
A branded social media template is available to use for all social platforms. This can be adapted tosuitaspecifictopicormessage.Inclusionofbrand logo and website.
a
Horizontal white logo on colour background 0.5pt border
Section 4. Marketing Guidelines
28
4.4 Social media graphic elements
4.4.3 Instagram
High Resolution image in square shape only, with no logo, no website link.
Section 4. Marketing Guidelines
29
Section 5. Photography and Video Guidelines
30
Section 5. Photography and Video Guidelines
5.1 Overview
The purpose of this section is to ensure the consistent output of all photography and video content to ensure the Excelsia College brand is conveyed correctly.
Photography and Video are an essential part of the College’s marketing communications and is increasingly becoming the main media used to strengthen our reputation and increase brand awareness.
Excelsia’s photography and video depicts our innovativeandcreativecommunity,staff,studentsand academics who are passionate about excelling and growing academically, professionally, personally and spiritually.
31
5.2 Photography Guidelines
WherepossibletheimagesshouldshowrealExcelsiastaff,students and academics and real College situations. Use of stock images should be minimal.
5.2.1 Focus & Composition The image of the person or group shown needs to be sharp, clear and in focus. Clean and calm backgrounds work best to guide the viewer’s eye. Aim to capture interesting and creative perspective to capture the interest of the public.
5.2.2 Expression Focus on taking photographs that capture the authentic, vibrant, positive and inspiring essence of the Excelsia Community. For example – natural shots of students interacting or academics in theirnaturalenvironmentshowcasingtheirfieldofstudy.
5.2.3 Colour and Vibrance Focus on showcasing the variety and colourfulness of Excelsia’s Faculties and people (sub-brand and multicultural nature of our community) by leveraging the use of our colour palette in a natural way. Colours can be used in the styling of the surrounding (props, wardrobe etc).
5.2.4 LightPhotos should be bright, warm and where possible have natural light. Indoor photographs need to have consistent and appropriate lighting to ensure the subject matter is clear and crisp.
Section 5. Photography and Video Guidelines
32
Section 5. Photography and Video Guidelines
5.3.1 Aspect Ratio
AllvideosproducedfortheCollegemustbefilmedin a16:9aspectratioandfilmedinlandscape.
If required for social media channels (eg. square format) pleasecontactMarketingforspecifications.
5.3.2 Settings
• File format: mp4
• Resolution (minimum): 1920x1080
• Video codec: H.264
• Frame rate: 24fps/25fps or 30fps
5.3.3 Visual Style
The video style should be similar to the video content created from 2019 onwards. The style should focus on highlighting the four key pillars of the brand:
• Championing Christian Higher Education and Engagement
• Championing the Student Experience
• Championing Alumni success and future aspirations
• ChampioningResearchandAcademicExcellenceinallitsfields
Thevideosshouldfocusonshowingstudents,staffandacademicsand the style should be authentic, positive and vibrant to show the essence of the Excelsia Community. Shots should aim not to appear staged and should look natural. Wherever possible people should be filmedintheirnaturalenvironment.Forexample,adramastudentrehearsing in the auditorium.
5.3 Video Specifications AllvideoshouldbefilmedataminimumqualityoffullHDataresolutionof1920x1080,whereverpossible.
33
Section 5. Photography and Video Guidelines
5.3.4 Assets
To ensure consistency within Excelsia video content all videos should use the following assets:
a. Cover Screen with video title and Excelsia logo;
b. Subtitle in Open Sans, formatted with Excelsia logo, and Excelsia branding blue;
c. Motion logo with weblink and call to action with website address at the end.
d. Typography: see Section 2.3 of this guide
e. Excelsia CRICOS code and ABN number required
a
b
c
apply nowexcelsia.edu.au
34
Section 5. Photography and Video Guidelines
5.3.5 Audio
The audio track accompanying videos needs to be clear and easily audible. To ensure good sound, where possible use an additional mic source other than the mic built into the camera.
5.3.6 Permissions
Anyonebeingfilmedorphotographedmustsignareleaseformwhichshowstheyagreetotheirimage being used for Excelsia College’s promotions.
AllstudentsareaskedtosignareleaseformuponenrolmentonOrientationDay.Thisconfirmsthatthestudent has agreed for their image to be used for Excelsia College’s promotions.
Inthecasewhenitisnotpossibletoaskeverybodybeingfilmedforpermissionsuchasalargeeventthenthereshouldbeadequatepublicsignageinformingpeoplethatfilmingisbeingundertakenandiftheydo notwanttoberecordedinanywaytocontactamemberofstaff.
Iffilmingchildrenthenfullpermissionmustbeobtainedbytheparentorguardianbeforefilming.
IfyouwishtocommissionavideorelatedtoExcelsiaCollegeyourfirstpointofcontactshouldbetheMarketing team.
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