brands and archetypes
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Brands and Archetypes
A different way of thinking
Structure
● What we have learned
● Marketing
● The 12 Archetypes
● Our advertisment
● Sources
● What we have learned
● Marketing
● The 12 Archetypes
● Our advertisment
● Sources
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
2
What we have learned during the week
● Dream
● Be creative
● Think in different angles
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
3
What is important for marketing
● Human psychology
● What is needed
● Symbols
● Archetypes
● Human psychology
● What is needed
● Symbols
● Archetypes
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
4
The 12 Archetypes
● Outlaw
● Effect:
– Break the rules
● Outlaw
● Effect:
– Break the rules
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
5
The 12 Archetypes
● Lover
● Effect:
– Find and give love
● Lover
● Effect:
– Find and give love
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
6
The 12 Archetypes
● Hero● Hero
● Effect:
– Act courageously
● Hero
● Effect:
– Act courageously
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
7
The 12 archetypes
● Caregiver
● Effect
– Care for others
● Caregiver
● Effect
– Care for others
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
8
The 12 Archetypes
● Sage
● Effect
– Understand their world
● Sage
● Effect
– Understand their world
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
9
The 12 Archetypes
● Normal Guy/Girl
● Effect
– Be OK just as they are
● Normal Guy/Girl
● Effect
– Be OK just as they are
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
10
The 12 Archetypes
● Ruler
● Effect
– Exert controll
● Ruler
● Effect
– Exert controll
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
11
The 12 Archetypes
● Creator
● Effect
– Craft something new
● Creator
● Effect
– Craft something new
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
12
The 12 Archetypes
● Magician
● Effect
– Affect transformation
● Magician
● Effect
– Affect transformation
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
13
The 12 Archetypes
● Innocent
● Effect
– Retain or renew faith
● Innocent
● Effect
– Retain or renew faith
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
14
The 12 Archetypes
● Explorer
● Effect
– Maintain independence
● Explorer
● Effect
– Maintain independence
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
15
The 12 Archetypes
● Jester
● Effect
– Have a good time
● Jester
● Effect
– Have a good time
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
16
Our Advertisment
● Present ourselves
● Create slogans
● Be creative
● Present ourselves
● Create slogans
● Be creative
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
17
Do you need friends?
We would be really great ones.
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
18
We don't take life too serious
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
19
With us all days are like holidays
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
20
...we take care of you
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
21
Thank you for your attention
And a special thanks to Mrs Trojanovska
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
22
Sources● http://3.bp.blogspot.com/-7fLsiCYhn8A/TdGuER9MnOI/AAAAAAAAAiU/9ldPcLasOnI/s1600/axe-ad-dove-real-beauty-campaign.jpg
● http://www.theage.com.au/ffximage/2006/03/31/apple_tunes_narrowweb__300x363,0.jpg
● http://www.pharpartnerships.com/wp-content/uploads/2013/05/Mo_48-sheet_1.png
● http://www.soulcraft.co/essays/the_12_common_archetypes.html
● http://www.homeextensionfor.me/wp-content/uploads/2013/05/home-extensions-for-elderly-relatives.jpg
● http://www.gosee.de/images/content2/4-umgew.jpg
● http://adstrategy.files.wordpress.com/2010/10/hairdovead.png
● http://files.coloribus.com/files/adsarchive/part_303/3031405/file/bahi-premium-juice-8-fruits-small-71114.jpg
● http://files.coloribus.com/files/adsarchive/part_303/3031305/file/bahi-premium-juice-three-fruits-small-11277.jpg
● http://fc01.deviantart.net/fs24/f/2007/354/8/8/The_Coda_Wars___Pepsi_by_caycowa.png
● http://sites.cdnis.edu.hk/students/130267/files/2013/12/Screen-Shot-2013-12-02-at-3.41.45-PM1.png
● http://1.bp.blogspot.com/-4EaRQPrZLZk/Ty4BbOzrabI/AAAAAAAA2Q8/-wqlxBTUi44/s1600/funny-advertisments01.jpg
● http://www.houseoffraser.co.uk/on/demandware.static/Sites-Site/Sites-hof-Library/default/00/BRANDS/J/JackWolfskin_BLP_120426_01.jpg
● IPW workingfiles
● http://3.bp.blogspot.com/-7fLsiCYhn8A/TdGuER9MnOI/AAAAAAAAAiU/9ldPcLasOnI/s1600/axe-ad-dove-real-beauty-campaign.jpg
● http://www.theage.com.au/ffximage/2006/03/31/apple_tunes_narrowweb__300x363,0.jpg
● http://www.pharpartnerships.com/wp-content/uploads/2013/05/Mo_48-sheet_1.png
● http://www.soulcraft.co/essays/the_12_common_archetypes.html
● http://www.homeextensionfor.me/wp-content/uploads/2013/05/home-extensions-for-elderly-relatives.jpg
● http://www.gosee.de/images/content2/4-umgew.jpg
● http://adstrategy.files.wordpress.com/2010/10/hairdovead.png
● http://files.coloribus.com/files/adsarchive/part_303/3031405/file/bahi-premium-juice-8-fruits-small-71114.jpg
● http://files.coloribus.com/files/adsarchive/part_303/3031305/file/bahi-premium-juice-three-fruits-small-11277.jpg
● http://fc01.deviantart.net/fs24/f/2007/354/8/8/The_Coda_Wars___Pepsi_by_caycowa.png
● http://sites.cdnis.edu.hk/students/130267/files/2013/12/Screen-Shot-2013-12-02-at-3.41.45-PM1.png
● http://1.bp.blogspot.com/-4EaRQPrZLZk/Ty4BbOzrabI/AAAAAAAA2Q8/-wqlxBTUi44/s1600/funny-advertisments01.jpg
● http://www.houseoffraser.co.uk/on/demandware.static/Sites-Site/Sites-hof-Library/default/00/BRANDS/J/JackWolfskin_BLP_120426_01.jpg
● IPW workingfiles
09.05.2014 Jessica Thomas, Patrick Pfeiffer IPW group21
23
● http://3.bp.blogspot.com/-7fLsiCYhn8A/TdGuER9MnOI/AAAAAAAAAiU/9ldPcLasOnI/s1600/axe-ad-dove-real-beauty-campaign.jpg
● http://www.theage.com.au/ffximage/2006/03/31/apple_tunes_narrowweb__300x363,0.jpg
● http://www.pharpartnerships.com/wp-content/uploads/2013/05/Mo_48-sheet_1.png
● http://www.soulcraft.co/essays/the_12_common_archetypes.html
● http://www.homeextensionfor.me/wp-content/uploads/2013/05/home-extensions-for-elderly-relatives.jpg
● http://www.gosee.de/images/content2/4-umgew.jpg
● http://adstrategy.files.wordpress.com/2010/10/hairdovead.png
● http://files.coloribus.com/files/adsarchive/part_303/3031405/file/bahi-premium-juice-8-fruits-small-71114.jpg
● http://files.coloribus.com/files/adsarchive/part_303/3031305/file/bahi-premium-juice-three-fruits-small-11277.jpg
● http://fc01.deviantart.net/fs24/f/2007/354/8/8/The_Coda_Wars___Pepsi_by_caycowa.png
● http://sites.cdnis.edu.hk/students/130267/files/2013/12/Screen-Shot-2013-12-02-at-3.41.45-PM1.png
● http://1.bp.blogspot.com/-4EaRQPrZLZk/Ty4BbOzrabI/AAAAAAAA2Q8/-wqlxBTUi44/s1600/funny-advertisments01.jpg
● http://www.houseoffraser.co.uk/on/demandware.static/Sites-Site/Sites-hof-Library/default/00/BRANDS/J/JackWolfskin_BLP_120426_01.jpg
● IPW workingfiles
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