brands design + seo for · 2019-05-30 · seo + content marketing seo & content marketing...
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Workshop Coverage
1. How to Optimize Content 2. How to do Link building
○ Competitor link building○ Guest Posting○ Outreach
3. How to balance SEO career & home life
SEO Resources You Can Use:
● Moz.com blog● Backlinko.com● Neil Patel’s Youtube Channel● SearchEngineJournal.com/SEO-guide
pART 1:HOW TO OPTIMIZE
CONTENT
SEO + CONTENT MARKETING 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) Source: https://www.hubspot.com/marketing-statistics
SEO + CONTENT MARKETINGSEO & Content Marketing allows you to:● Drive more eyeballs from
search● Get people to link, like, share
your content● Complements other inbound
channels: Social Media, Email, Blogs, Networking, etc.
● Gain organic conversions (non-paid)
Via organic search, we drove traffic for “planner” keywords
CASE STUDY
We blogged and took advantage of the demand for “planner/s” early in the game. Traffic tapered off mid-January. Competition set in.
CASE STUDY
Goal is 2% Conv Rate. Current Ave: 1.26%. More completed orders in Feb vs Dec (blog to ecommerce site)
CASE STUDY
● SEO-friendly blog/website platform: Wordpress
● SEO Plugin: Yoast SEO
● Image Compression Plugin: Smush
● Google Tools: Google Search Console
● Website Analytics: Google Analytics
3 Powerful seo tips to rank high in 2018: on-page seo
Live blog optimization process
ON WORDPRESS
WATCH THE TUTORIAL: https://moz.com/blog/seo-for-bloggers-whiteboard-friday
pART 2:Ways to do
Link building
Spy on your competitors: Where do they get their links from?STEP ONE: Identify your top 5-10 most visible-on-the-web competitors
STEP TWO:a) Search Google to look where they get links, type in their domain name: weprint.ph
They get links from:https://www.businesslist.ph/company/297918/weprint https://en.yelp.com.ph/biz/weprint-mandaluyong
1. COMPETITOR LINK BUILDING
STEP TWO:
b) SEMrush.com● Create an account● Plug in competitor domain, ex: printforless.ph● Go to BACKLINKS section (left-hand menu)
1.COMPETITOR LINK BUILDING
1.COMPETITOR LINK BUILDING
1.COMPETITOR LINK BUILDING
STEP THREE:
● Visit these sites (directory listings, blog posts that list businesses in your industry)
● Get your website listed:● e.g. directory submission; emailing the blogger.
1.COMPETITOR LINK BUILDING
+ Zomato.com
+ Munchpunch.com
+ Tripadvisor.com.ph
+ Clickthecity.com
+ Wheninanila.com
+ Facebook Pages are also easy sources of links (although no-follow)
2.BASICS OF GUEST POSTING1. Start with industry-leading blogs you already know.2. Search Google and social media
● Twitter > Keyword Search (ex: Work at home Tips) > People
3. Think about your partners and the products you use for professional purposes.
4. Find overlap between your expertise and publications outside your industry
5. Create a Guest Post Target Spreadsheet
2.BASICS OF GUEST POSTING
● Outlet (blog site)● Domain Authority (DA)● Editor’s Name (contact person)● Contact email address● Contact Form URL● Editorial Guidelines● Date Contacted● Pitch Accepted (Y/N)● Notes●
2.BASICS OF GUEST POSTING6. Research Each Prospective Outlet
● What does this blog cover?
● What types of content do they publish (informative, how-to, feature articles, etc.)
● How frequently do they publish new blog posts?
● How does their writing voice sound? Are they serious and professional? Fun and
lighthearted? Something else completely?
● How long are their posts, typically?
● What are their editorial guidelines for guest contributions
2.BASICS OF GUEST POSTING7. Prioritize Guest Blog Targets Based On Domain Authority. Tool: MozBar Chrome Plugin
8. Think of at least 3 blog topics/titles which no one has covered yet
9. Construct your email pitch
2.BASICS OF GUEST POSTING● Catchy subject line
● Compliment
● What’s In It For Them?
● Suggested blog topics and their angles
● Say something about yourself/what you do
● List some links to your published articles/portfolio
● Ask feedback, then closing
2.BASICS OF GUEST POSTINGSubject: Guest Post: [Catchy Subject Line]
Dear [Blogger's Name],
[Compliment Here]
I'm writing to submit some guest post topics that your readers could find useful:
● Topic 1 - state unique angle● Topic 2 - state unique angle● Topic 3 - state unique angle
2.BASICS OF GUEST POSTINGI've noticed articles on these topics are particularly popular with your readers.
To let you know a little bit about me, I'm a professional [name of your job]. I've previously written for [names of other blogs you've written for] and you can find samples of my work here:
● Links to● Relevant articles
Let me know what you think. I'm excited to hear back from you!
Best wishes,
[Your name]
2.BASICS OF GUEST POSTING
10. After 3 days, send a follow up email. Keep it short.
11. If no response, send another follow up after a week.
2.BASICS OF GUEST POSTINGGUEST POSTING TIPS
● Prioritize brand partners or those bloggers you have relationships with.
● Easier to submit contributions to sites that do not go through a human editor (less editorial guidelines).
● Apply on-page SEO on your blog post/article
● If allowed, link from a keyword-rich phrase in the body: To learn more on how to start your own backyard garden, visit DIYgardener.com.
● Usually, they allow links from the author’s bio profile.
Sources: https://coschedule.com/blog/how-to-write-a-pitch-email/https://business.tutsplus.com/articles/how-to-pitch-a-guest-post-email-template-included--fsw-38377
3.HOW TO DO OUTREACH LINK BUILDING●●
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3.HOW TO DO OUTREACH LINK BUILDING
Read: http://romeladeleon.com/category/seo-for-big-brands/
3.HOW TO DO OUTREACH LINK BUILDINGSTEPS:
1. Survey among mom bloggers. Incentive: Gift Certificates
2. Massive evergreen content post about the topic
3. Highlighted survey answers + credited the bloggers
4. Asked them to: (1) Link back to the post, and (2) Share to their social media communities
KEY:1. Identify mom bloggers who have
already written about the topic so it’s easier for them to link back to our content.
2. Categorize bloggers based on Domain Authority (DA), Social Media Clout, How regular they update their blogs.
3.HOW TO DO OUTREACH LINK BUILDING
The Results of the Outreach: Inbound Links
● Out of the top 10 mommy bloggers, 7 shared our links in social media, and 2 linked back to our landing pages.
● Out of 58 moms, there were 13 with relevant back to school blog posts (22%)
● Out of these 13 mom bloggers we emailed for links, 4 gave us a link (30%)
● TOTAL: 6 Links Only! But LINK QUALITY IS KEY.
3.HOW TO DO OUTREACH LINK BUILDING
Blog Traffic Results:● Organic traffic was up by 79% in May - after launch of all back-to-school articles● Engagement Goal increased by 55% - publishing in-season content engages
readers!
Ecommerce Results (Online Orders):● 48.28% Increase in Completed Orders – and this is just for the school supplies!● 4.80% Increase in Conversion Rate
TIPS TO MANAGE SEO CAREER & HOME LIFE
WORKSHOPACTIVITY!
WORKSHOP ACTIVITY: guest post outreach1. Pick a particular brand or blog site
Ex: Bloom by Beauty Manila - https://beautymnl.com/bloom
2. Research 5-10 blog sites whom you can contact for guest post contribution3. Place this in the Guest Post Target Spreadsheet, detailing:
● Outlet (blog site)● Domain Authority (DA)● Editor’s Name (contact person)● Contact email address● Contact Form URL● Editorial Guidelines● Date Contacted● Pitch Accepted (Y/N)● Notes
4. Submit spreadsheet to me (or you can use Google Sheets): romelaiane@gmail.com
Thank You!Web: http://romeladeleon.comEmail: mail@romeladeleon.com
Viber: 0917.523.0118/romzkeepomski/IN/ROMELADELEON
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