break out session - integrating susatinablility with business

Strategies & roadmaps

Evolution of Sustainability Environmental & Social Sustainability Holistic CSR approach Examples of Sustainability practices

Outline

Evolution of Sustainability

Tata Group Purpose

Concerns for the Nation & the Employees is of paramount importance

View from the top – CEOs Speak

93% CEOs believe that sustainability issues will be critical to the future

success of business

72%CEOs cite “brand, trust and

reputation” as one of the top 3 factors driving them to take action

on sustainability issues

91%CEOs report that their company will employ new technologies to

address sustainability issues over the next five years

88% CEOs believe that they should be integrating sustainability through

their supply chain

What is at stake?

What is at stake?

Brand Reputation

InvestmentsRevenuesLicense to Operate

Supply ChainHuman Capital EnvironmentSafety

Credibility Customers

‘It takes 20 years to build a reputation and 5 minutes to ruin it.’

Warren Buffet

Is your brand CREDIBLE?

The Concept of Triple Bottom line

ENVIRONMENTALENVIRONMENTALTRANSFORMATION-Tata TRANSFORMATION-Tata MotorsMotors

800 acres of land, procured in 1965, was a barren landscape of hard basalt rock

A 300 meter long stone masonry dam was constructed to impound rain water from surrounding catchments

The lake gave the resources to commence greening of the landscape

Today the ‘Green Belt’ includes approximately 5million trees planted within its premises.

Lakes and ponds cover 85 acres, while surrounding tree plantation is spread over 152 acres.

Thousands of migratory birds visit the lakes between October and February every year

Pisciculture: Thriving fish population being culled from lakes.

EFFORTS TO SUSTAIN BIODIVERSITY

NDTV Campaigns on Sustainability

Greenathon – Started two years ago. A hugely successful format in collaboration with top celebrities and politicians to create environmental awareness

Save the Tiger – An ongoing campaign started earlier this year. With only 1411 tigers left in India our campaigns have made national level impacts and several state governments have come forward and launched programmes at state level to save our national animal

.

Social Sustainability- CSR in Developing countries also entails a large share of Community Development

Some facts about of India

Urban Rural Total

Water Supply 96% 84% 88% Sanitation 54% 21% 31%

Literacy rate

Total 66%Male 76.9%

Female 54.5%

Some Community Development opportunities

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1stQtr

3rdQtr

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Comprehensive CSR plan

Key CSR Initiatives

Some holistic Sustainability Examples

Integration of Farmers in the Dairy business - Heritage Foods Way

Heritage is an 18 year old company operating across 2000 sq.km. Heritage Support about 2,00,000 farmers in milk , fruits &

Vegetables production and productivity, for improving the rural economy and to supply Fresh quality products to the customers.

Provide social security through health & accidental insurance to the farmers & Milch cattle.

Support the farmers with Inputs, extension and supply of FMCG products at an attractive price for personal consumption on credit.

Heritage is setting up Hydro and wind power projects to mitigate the carbon emissions and see Heritage a green company in the next two year.

Heritage is committed for sustainable & green Business

Energy conservation award

Road Safety- Thro Responsible driving Facts

◦ India has the Second largest road network in the world with over 3 Million KM of roads of which 46% are paved.

◦ Road accidents take place every minute & a road accident death every hour & half in India. (source- Feb 19th,2010,ICT by IANS)

◦ As per World Health Organisation report- India tops the Global list of deaths in road accidents with 1,25,000 fatalities & at least 2.2Million Serious Injuries.

◦ India is projected to have the largest no of Cars in the world,611 Million by 2050.- Source -3 rd BRIC report of Goldman Sachs.

◦ Future demand for drivers is expected to be 5.1 Million by 2022

Tata Motors has embarked on a project to Train 1 Million drivers every year by 2016

Adoption of Structured sustainability strategy

Is it required only for new start ups?

Is it required only for company’s in public scrutiny?

Is it required only for company raising funds?

◦ Or is it just the right thing to do?

IMFA is the largest producer of Ferro Alloys in India almost 5 decades.

Its other main activities are mining and power generation although both are only for captive purposes.

IMFA’s operations are certified to international standards ISO 9000,ISO 14001 & OHSAS 18001

IMFA also has multi faceted CSR operations

So why integration of Sustainability with Business

IMFA exports 90% of its product and is setting up operations overseas, so global image is important.

IMFA operates in remote areas, thus community development projects are imperative.

Mining and Power demand Environmental initiatives Manufacturing industries depend on government approvals,

so it’s imperative for IMFA to stay ahead of the legislation

In order to be “Responsible Sustainable Entity”, IMFA must make sustainability a core part of it’s business strategy, thus “Integrate Sustainability with Business Practice”

Balanced Sustainability

Finance HumanResources

Communication Legal

Marketing &Sales

Manufacturing

Sourcing & Vendor

development

R&D

Business Functions active participation a key ingredient

Core Values of Responsibility, Engagement , Accountability,

Transparency, Willingness to Change + Business Values

Commitment to Financial, Environmental and Social

Responsibility

Implementation

Achieving the Integration

Implementation of the intended integration requires a multi-pronged approach. One such method is to work on the following four areas:

Implementation

Business Unit Level Triple Bottomline Reporting

Cascaded Sustainability Scorecards

Separate Stakeholder Engagement Department

Audit cum Facilitation

Team

Sustainability is not about risk mitigating but creating opportunities

Thank You