brew-cycle brewhouse “savor the abundant flavor” good marketing

BREW-CYCLE BREWHOUSE

“SAVOR THE ABUNDANT FLAVOR”

GOOD MARKETING

RE-INTRODUCE

New company Name / New Mission / New Objectives

“We take local water sources, and repurpose them into a delicious, savory past time for those of age to enjoy. We clean and process various water sources, and incorporate them into our beer processing system. By using desalination and decontamination methods, we are able to purify water from virtually anywhere to use in our beer.”

BARLEY | HOPS | WATER | YEAST

Normal production = 7 barrels water one barrel of beer

BENEFITS | ATTRIBUTES | FEATURES

Micro brew process :

3 barrels of water = 1 barrel of beer

one barrel = 31.5 gallons

yield about 331 bottles of beer

64 ounces of local source water per one gallon in a barrel

• ½ a gallon per 31.5 gallons

• enough to advertise using local sources

• replenish minerals lost in purification process

NO WASTE Normal waste in brewing process = “Trub” “Mash”

essentially protein and hops left in the kettle that separated from grains in the boiling process

IF suspended solids can be removed….

NO WASTE

Providing our “mash” to:

local farmers for livestock feed

Local organic farmers for soil amendments

*Secondary filtering process

PRICELooking at beers that our TM would drink and ball park our price to reciprocate what it is we want to represent in the market.

24pk of 12oz bottles:

Bud Light: $16.99

Coors Light: $17.99

Harpoon IPA (MA): $24.99

Sam Adams (MA): $26.99

Brewcycle Brewhouse: $20.99, a happy median between the “cheap party beers” and the local tastes.

BENEFITS ATTRIBUTES FEATURES

Benefits:

Peace of mind drinking a recycled drink

Boosting the local economy

Social component

Attributes of the brand:

Young

Eco friendly

Socially conscious

Similar to Gen Y’s demographic

Features of our products:

We give back to the county with our “waste” going to local farmers

Eco friendly and green product

STRENGTH | WEAKNESS

Strengths- Local company, green consuming is “in”, increasing market (see economic), high income area, unique/innovative idea, alcohol consumption in Ma higher than most

Weaknesses- No brand equity, many well known local brews/breweries (Sam Adams, Harpoon, Buzzards Bay), initial promotion/start up expense

OPPORTUNITIES | THREATS

Opportunities- other alcohols (wines, spirits), bottled water, exclusive rights to Umass, other market locations

Threats- dependant on suppliers for product (bad weather, drought), change in consumer attitude/taste

PESTPolitical- liquor license, Alcohol and Tobacco Trade and Tax Bureau permit, taxes, copyright, taking water from local waterways

Economic- 10% annual increase in craft beer sales over past 5 years, Beer currently an $83 billion industry

Social- accepted into local community and craft beer community, Mass is 16th on the list for most beer consumption nation wide

Technology- increasing = better beer and easier production, can/bottle drinkability advancements (punch top, vortex bottle)

PROMOTION

We hope to have a deal with UMASS Dartmouth to host a kick-off bash for our product

Something like Bud Light did with “Whatever, USA”

Have local bands play, give away t-shirts, hats, and coozies, play corn hole and beer pong

PROMOTION

Create a hashtag for social media

#BrewCycleAtUMD

Taste-testing

Buy a six-pack, get a free bottle opener (while supplies last)

PROMOTION - BREWERY

Brewery tours:

See the hands-on facets of the brewing process

Free samples at the end of the tour

Ability to purchase a home-brewing kit

THANK YOU