brew mobile platform thy
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The Origins of Brew —The Virtuous Cycle
EVERYBODY WINSEVERYBODY WINSOEMs | Operators | Qualcomm | Developers | ConsumersOEMs | Operators | Qualcomm | Developers | Consumers
BREW Distribution
System
Brew Evolution: 2002 - 2008
Also had a lesser known usage outside of the BDS as a powerful device app software platform
BREW Client
The BDSA revenue sharing negotiation marketplace and downloader for carriers, developers, and Qualcomm
The BREW ClientAn execution environment for apps downloaded from the marketplace
Brew’s Worldwide Traction
MOREMORETHANTHAN 70+70+
DEVICEDEVICEPARTNERSPARTNERS
1400+1400+BREWBREW--ENABLED ENABLED
HANDSET MODELSHANDSET MODELS
250M+250M+ADDRESSABLEADDRESSABLEBREW DEVICESBREW DEVICES
$3B+$3B+DEVELOPERDEVELOPER
EARNINGSEARNINGS
The Wireless Market Has Changed
End users are demanding smartphonefeatures on their everyday devices
It’s Time to Make Every Phone SmartIt’s Time to Make Every Phone Smart
SO WHAT’S NEXT?SO WHAT’S NEXT?
“We’re not just talking about opportunities of“We’re not just talking about opportunities of10s of millions…10s of millions…but 100s of millions of devices.”but 100s of millions of devices.”
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Brew MP™: A Fully Realized Operating System
APPSTORES
UI & CORE APPS
PLATFORM
WEB
SDK &TOOLS
DOCUMENTATION
DEVELOPER SUPPORT
The Wireless Market Has Changed
Brew Mobile Platform (Brew MP) enables manufacturers and operators to offer differentiated experiences on all
tiers of devices
Qualcomm is focused on proliferating 3G devices and technology and Brew MP robustly supports that
mission
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How Is BMP Different from Brew?
• “Closed platform” accusations
• Carrier revenue share model
• Sold to operators
• Open, extensible
• Supports open market and operator market models
• Licensed to manufacturers
Brew MP Unification of Products and Roadmap
Brew 3x
Brew 4x
Java
All Chipset APIs
New BMP Features
Commercial Grade UIs
Proven technologies + unparalleled platform capabilities for the mass market
Early 2010: New Tier 1 operators are using Brew MP as a
platform for mass market devices
Brew MP Traction and Deployment Status
Qualcomm Proprietary
20092010: Tier 1
Manufacturers are building entire UI
and device families on Brew MP
Mid 2010: Tier 1 Brew operators
are using Brew MP for their smartphone
devices
Brew MP becomes a
viable platform for Open Market Devices
Brew MP Architecture
• Modular and scalable across tiers
• Flexible and extensible by 3rd parties
• Signed code and secure execution
• Broad and deep APIs span the OS
• Improved standards-based MM framework
• HW accelerated engines
• Robust runtime language support
• Keypad, hybrid and touchUI solutions
Phone Apps
Media Apps
Games
Browser Store
Lua
Flash
Java
WebKit
Widgets
WinMgr
FontsMessaging
SocialNetworking
Keypad and Touch UIs
Application Framework (AEE)
MM Framework Telephony
Codecs OpenGL ES
2D Graphics
HTTP(S)
SSL
UDP/TCP
Surface Manager
Peripherals and
Sensors
BT
Sync
Settings
Databases
Security
Kernel and Core OS Services
Hardware Abstraction Layer
Brew MPBrings the power of hardware acceleration to developers across all device tiers
H.264
Developers Face Fragmentation
• Not all APIs available on all devices • Not all APIs implemented consistently• Difficult to develop content and assets across multiple devices• Multiple ways to get apps to market
Hardware Profiles
• Identifies classes of devices – In terms that affect developers– Maps to one or more potential chipsets
• Alternate HW characteristics possible– Considered “special” by developers
• Enforced by eco-system
2010 2011 2012
Profile 1
Profile 2
Profile 3Hardware
Capabilities
FWVGA4G/512M
800Mhz1 Touch
HVGA2G/256M
600Mhz1 Touch
QVGA256M/128M
300Mhz1 Touch
API Levels
• Identifies a minimum set of required Brew MP – Interfaces and classes– Supported set of metadata
• Additional functionality allowed– Considered device/carrier specific
• Qualcomm certifies compliance level– Utilizing Device Validation
• Applications must declare– Minimum level required– Additional functionality used
Certified
API Level 1 Classes
Interfaces MetaData
IncreasingFunctionality
2 3
Contacts
Calls
SMS
Games
Music Player
Camcorder
FMVoice Recorder
File Manager
Multi Media
Brew
Turnkey UI Solutions
Core Device Components• Leverages 3Pre partner solutions
• Webkit, fonts, etc.
Reduced Time-to-Market• Pre-integrated and tested apps and
engines
Reduced Cost• Pre-licensed components
come with Brew MP
• Reduced integration cost (NRE)
For more details and demos, please visit Brew MP booth at this summit
Contacts
Calls
SMS
Games
Music Player
Camcorder
FMVoice Recorder
File Manager
Multi Media
Brew
Keypad UI
Small footprint pre-integrated UI • Reduce software effort and
improve TTM
• Supports English, Chinese, Hindi
WYSIWYG tools for UI modification
Brew / Brew MP SDK support
Support for additional Brew apps
Touch UI
Near turnkey solution• All necessary UI widgets
• Broad set of platform services
Market competitive• Pushes beyond basic
smartphone features
• Preserve ability to retainlow cost profile
Stable and consistent platform• Full Brew MP SDK + turnkey
extensions
• Improved tools
• Ensures a consistent implementation
UI Customization Tool
• WYSIWYG UI Customization
• Supports keypad and touch UIs
• Drag ‘n Drop widgets
• Customizable properties
• Extensible for new widgets
• Preview and simulation support
For more details and demos, please visit Brew MP booth at this summit
Recently Introduced Tool Features
c2r
Multiplatform SDKSDK Tools now support multiple platform versions for targeted development and simulation
New Simulator6Rebuilt Simulator with interactive Flash based skins, and extensible simulated builds
Developer ModeUniversal USB device driver for seamless connection management
SDK ManagerLocally manages the install and activation of platforms and tools
Target ManagerUtility to centrally manage both simulated and device targets
Click2RunFor one click compile, install and run or debug
Brew MP Simulator
• Multi-touch simulation• File system of device represented
on local drive of PC• Flash based device skins for
better interactive simulation• Simulates specific device
version of Brew MP • Operator and OEM extensible
The Brew MP Simulator allows developers to switch between versions without switching tools
Brew MP Developer Site
• Single site for Brew MP and Brew development resources
• Open access to content• Revamped reference and docs• Integration with SDK and tools• Comprehensive device database• Distribution opportunities
Launching late July• developer.brewmp.com
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Brew MP OS Advantages
Robust development
across all device types
Deepintegrations
and customization
Complete, open SDK
available now
Brew MP Work Across All Device Types
Smartbook/Netbook
Latest top HWSmartphone
Low-costSmartphone
Feature-richMid-tier handset Mid-tier Low-cost,
Low-tier
80% of market
Symbian Foundation Platform
Win Mobile
Android
Ecosystem and Marketplace
Real Monetization
$3B+ PAID TO DEVELOPERS
GlobalReach
Operator Driven Open Market
Local Relevance
GLOBALAPPS
LOCALAPPS
REGIONALBILLING
• Core to Brew MP’s strategy is successfully integrating core software from leading 3rd party software developers in categories such as: – Messaging, Browsing, Multimedia, Navigation and LBS, Virtual Machines, Text Input,
Mobile Device Management, etc.
• The unique approach taken with Brew MP is to work with key partners in order to offer commercial quality applications that are pre-integrated, pre-optimized and pre-distributed
• This approach allows Operators and Device Manufacturers to more rapidly implement new services at a lower cost
• Developers lower development costs by writing to a single platform and address the challenge of fragmentation still prevalent in the volume-tier
Brew MP 3Pre Strategy
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3Pre ModelPre-integration
Pre-optimization
Pre-distribution
•Leverage new BMP APIs/features •Validate current APIs •Tools: SDK and Chipset Target
•Optimized for Brew MP •End to End validation•Tools: Chipset Target
OEM
•Reduce OEM integration effort •Improve Time to Market
3Pre Model
Brew MP & India
Platform App Store & Ecosystem
UI Tools & Customization
Local Engineering
Support
Key aspect of QC’s open market strategy
So Why Choose Brew MP?
Free to manufacturers End to End Solution Accelerate time
to market
Enables low-cost smartphones Customizable Rich chipset
roadmap
Brew MP can meet your OS needs now
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