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DAVOS, 14 October 2015 / Jan-Willem Vosmeer – Manager Corporate Social Responsibility

Brewing a Better World

95% water

170 breweries

in 71 countries

81,000 employees

nr 1 in Europe

nr 3 in the world

30% to 3.5 hl/hl

Ambition raised:

Reducing CO2 emissions

Green Cooling

Average energy saving: 40%Average energy saving: 75%

Green Distribution

Sourcingsustainably

21

80%

20%

Barley Harvest

Feed BarleyMalting barley

49%

36%

7%

8%

World Grain Harvest 2013

Maize Wheat

Barley Other

CHALLENGE: MALTING Barley Requires Cooperation

SOCIETY (PEOPLE)•Food Quality & Safety•Rural, Social, Economic conditions•Working Conditions•Training

ENVIRONMENT (PLANET)•Soil treatment•Water usage and depletion avoidance•Biodiversity•Energy

ECONOMY (PROFIT)•Farmers Income•Food Supply•Optimisation of Benefits•Diversification

FARMING SYSTEMS•Site Selection and Management•Yield, Variety, Fertiliser•Planting Material•Crop Management

23

SAI Farmer Self Assessment

Local Sourcing: Creating Shared Value

AdvocatingResponsible

consumption

Advocating Responsible Consumption

Three tier approach:

1. With the Industry

2. Through our Partnerships

3. Through our Brands

Advocating Responsible Consumption

Three tier approach:

1. With the Industry

2. Through our Partnerships

3. Through our Brands

Advocating Responsible Consumption

Three tier approach:

1. With the Industry

2. Through our Partnerships

3. Through our Brands

Protecting water resources

4,5 l/l Fresh water intake

Water Treatment Plant

1,5 l/l (product, evaporation,

bijproducts)

3,0 l/l to WWTP

Biological Waste Water Treatment

3,0 l/lDischarge

Water is essential in the brewery

Water is crucial in our supply chain

Brewing

3,9hl/hl

Malting

1,0hl/hl

Containers

0,5 - 8,0hl/hl

Barley

100 - 250hl/hl

Risk assessment

23 Priority-1 sites

Source Vulnerability Assessment

Training Water Sustainability Team

SOURCE WATER PROTECTION PLAN

Risk MitigationStakeholder

Engagement PlanWater Balancing

Plan

Ethiopia

Public Private Partnership

Some activities:• Building sand dams • Capacity building water supply authority• Set up of groundwater monitoring system

Ultimate goal:Reduced water stress and improved access to water for 200.000 people by 2018

MONTERREY HURRICANE ALEX

MONTERREY METROPOLITAN WATER FUND

Preserving the watershed that supplies more than 4 million people in and around Monterrey

MONTERREY METROPOLITAN WATER FUND

o Prevent Floodings

o Improve the infiltration of the watershed

o Educate and communicate

o Develop management skills for environmental resources

MONTERREY METROPOLITAN WATER FUNDPine Nursery “Mujeres Unidas por la Reforestación”

MONTERREY METROPOLITAN WATER FUNDPayment for Ecosystem Services

MONTERREY METROPOLITAN WATER FUND

Results so far

o This year reforestation of 250 ha (average density 1,000 seedlings per ha)

o 130 ha HEINEKEN => balance approx. 100,000 m3 water in the long run

Other projects

- Construction of pine nursery (producing 500,000 seedlings per year)

- Establishment of 5 seed orchards

- 1,250 ha under protection Payment for Environmental Services

ACCELERATING AND SCALING UP GLOBAL PARTNERSHIP

Thank you!

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