"bringing clinically accurate data into the hands of consumers for the first 1000 days of...

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

San Francisco, 2016 bloomlife.com

Bringing clinically accurate data into the hands of consumers for the first 1000 days of life

Julien PendersCo-Founder & COO

@pendersj

Hyperwellbeing, Mountain View, Nov 14-16 2016 bloomlife.com

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

15 million

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

#1 killer

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Technology has not kept pace with needs of healthcare providers and women

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Clinical grade data with the convenience

of an app for comprehensive prenatal health management

Hyperwellbeing | Bloomlife | @pendersj

Building a clinical grade wearable targeted to pregnant moms

(c) 2016 Bloomlife, Inc.

Wearable revolution

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Consumers embrace it

Source: RockHealth

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

And doctors are ready for it

Source: 2014 HRI Clinical Workforce Survey and 2013 HRI Consumers Survey

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Wearables provide limited data

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Lack accuracy

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Fail to engage people

Source: RockHealth

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Have questionable medical value

Source: http://www.forbes.com/sites/michaelthomsen/2015/11/30/doctors-dont-know-what-to-do-with-data-from-fitness-trackers/

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Wearables 2.0?

Make it different, intuitive, compatible, fashionableDrive adoption

Attack the workplace, the internet of me, the carIt’s the action, stupid

1. Provide more accurate data2. Provide more about health than

just fitness3. Make data actionable4. Integrate into healthcare system

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

CLINICAL GRADE DATA

IN CONSUMER

HANDS

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

wearables 1.0

Limited data

medical wearables (2.0)

Relevant & actionable info“More but smaller data”

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

More & better sensing

Source: Scanadu, Scout™

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

More & better sensing

Source: http://www.samsung.com/us/globalinnovation/innovation_areas/

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

From big to small data to actions

Source: Tictrac Source: BaseHealth, MobihealthNews

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

wearables 1.0

Limited data

Limited accuracy

medical wearables (2.0)

Relevant & actionable info“More but smaller data”

Accurate dataBenchmarks, standards

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

wearables 1.0

Limited data

Limited accuracy

Short-lived engagement

medical wearables (2.0)

Relevant & actionable info“More but smaller data”

Accurate dataBenchmarks, standards

Addressing consumer needsDurable consumer value, increase LTV

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Needs along the continuum of life

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

wearables 1.0

Limited data

Limited accuracy

Short-lived engagement

Limited medical value

medical wearables (2.0)

Relevant & actionable info“More but smaller data”

Accurate dataBenchmarks, standards

Addressing consumer needsDurable consumer value, increase LTV

Delivering clinical valueIntegration with HC systems, FDA, evidence-based HC value creation

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Embrace regulation

Hyperwellbeing | Bloomlife | @pendersj

First 1000 days of life

(c) 2016 Bloomlife, Inc.

Clinical grade sensor that tracks the health of mom and baby from conception to birth

Activity Stress Calories Heart Rate Cardiorespiratory Fitness

Fetal Movement or “Kick Counts”

Contractions Fetal Heart Rate

1st Trimester 2nd Trimester 3rd Trimester

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Putting need to know information about a mom’s baby and her body at her fingertips

Hyperwellbeing | Bloomlife | @pendersj

this is just the beginning…

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

We will crowdsource the most comprehensive dataset on prenatal health

Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj

(c) 2016 Bloomlife, Inc.

Join the prenatal health revolutionHyperwellbeing | Bloomlife | @pendersj

Thank you

Julien PendersCo-Founder & COO@pendersj

Hyperwellbeing, Mountain View, Nov 14-16 2016 bloomlife.com

(c) 2016 Bloomlife, Inc.Hyperwellbeing | Bloomlife | @pendersj