brisbane gamification meetup - introducing gamification

Gamification Meetup

http://www.flickr.com/people/8473570@N02

July 2013

Zachary Fitz-Walter - Mobile Innovation Lab

Introducing gamification

http://www.flickr.com/people/8473570@N02

Today’s missions >>

1. Introducing gamification

2. Exploring duolingo

Who am I?

1. Nerd

2. Phd Candidate studying gamification

3. App developer

4. Teacher and Presenter

1. What is gamification?

Using play to motivate

Gamification

http://www.forbes.com/sites/danieltack/2013/01/02/world-of-warcraft-gearing-up-at-level-90/

Framing real activities like a video game, in order to make these activities more engaging

Gamification

Sustainability - Nissan My Leaf

Sustainability Nissan CARWINGS

Exercise Nike+

Lifestyle Health Month

Education Khan Academy

Education Code School

Support Stack Overflow

Finance Mint

A brief history

Video games are incredibly popular

92% of Australians live in a household with at least one device used for playing games

Interactive Games & Entertainment Association, 2012http://www.igea.net/wp-content/uploads/2011/10/DA12FinalLinkVideo.pdf

The video game industry in Australia netted $1.161 billion in revenue last year

Interactive Games & Entertainment Association, 2012http://www.igea.net

12 million subscribers in 2010

So if games are so engaging...

...could we use them to make other activities more engaging?

Gamification

Persuasive Design

2009 2010 2011 2012 2013

Web search interest in gamification

trends.google.com

TextText

“By 2015, More than 50 percent of organizations that manage innovation processes will gamify those processes”

Gartner Press Release - 2011http://www.gartner.com/it/page.jsp?id=1629214

http://www.gamification.co/wp-content/uploads/2012/12/Gartner-2012-Hype-Cycle.jpg

And gamification became a buzzword

http://www.redherring.com/internet/gamification-platform-badgeville-raises-25m/

Issues with gamification

http://www.bogost.com/blog/gamification_is_bullshit.shtml

“80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design”

Gartner Press Release - 2012http://www.gartner.com/newsroom/id/2251015

Gamification Blueprint

•Points•Badges•Leaderboards•Levels

= Rewards}

Behaviour + Rewards = Fun!Behaviour + Rewards = Fun!

progresswars.com

Motivation

Motivation

Extrinsic Intrinsic

Intrinsic Motivation

http://www.flickr.com/photos/allisonjohnstonn/6332963681/

So what makes a fun game?

"Fun from games arises out of mastery. It arises out of comprehension. It is the act of solving puzzles that makes games fun. In other words, with games, learning is the drug”

- Raph KosterA Theory of Fun, 2005

So what makes a game motivating to play?

• Autonomy

• Competence

• Relatedness

AutonomyThe choice to play a game and a choice

of actions in the game

http://www.safelyendangered.com/comic/summer/

CompetenceThe ability to optimally challenge players

Based off a graph proposed by Csíkszentmihályi

RelatednessThe connection we make with others

How can you design for fun?

• Clear and interesting goals

• Feedback

• Interesting and playful mechanics

• Challenge

• Progression and Mastery

• Aesthetics and Narrative

Think of your users as players

http://www.flickr.com/photos/allisonjohnstonn/6332963681/

http://bizfest.files.wordpress.com/2013/01/bartle.png

These are important factors to consider when trying to design a game.

These are important factors to consider when trying to design gamification.

2. La comprensión de la gamificación utilizada en Duolingo

2. Understanding the gamification used in Duolingo

Learn a little Spanish

Learn a little Spanish1. Spanish Book

2. Audio Lessons

3. Spanish Classes

Learn a little SpanishLack motivation

Lack feedback

Expensive

Gamified language learning

More than just the blueprint

Examining Duolingo

• Clear and interesting goals

• Feedback

• Interesting and playful mechanics

• Challenge

• Progression and Mastery

• Aesthetics and Narrative

• Autonomy

• Relatedness

Clear and interesting goals• Primary goal: Learn a language

Clear and interesting goals• Smaller, more achievable goals

Feedback• Clear feedback

Challenge• Challenge arises from the tasks and attempts

• Catered for the user’s language level

Progression and Mastery• Moving through lessons and leveling up

Autonomy• Choice of language, choice of path

Interesting mechanics• Range of tasks multichoice, text input, speaking...

Safe environment to learn• There is no penalty for failing, you can try again

Caters to the casual player• Clean interface, style and aesthetics

Relatedness• Connect to friends, compete with them, share results

Relatedness

Reminders

More than just the blueprint

Wrapping it all up• Gamification is around to stay

• Look beyond badges

• It’s easy, so start trying it!

http://gamificationweekly.com

•Name: Zac Fitz-Walter

• Class: PhD Candidate from QUT

• Abilities: Research, Teaching, iPhone Development

•Weaknesses: Cats and Mangoes

Zac Fitz-Walter• Email: z.!tz-walter@qut.edu.au

•www: http://zefcan.com

•Newsletter: http://gami!cationweekly.com

• Twitter: @zefcan