british heart foundation: everybody's talking about integration
Post on 04-Jul-2015
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Dr Charmaine Griffiths, British Heart Foundation www.charitycomms.org.uk/events
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Digital Communications Conference
Everyone's talking about...integration
Dr Charmaine Griffiths, Multimedia Programme Director, British Heart Foundation
Our story: Communications that make a difference
Meet Alec
Why integrate?
Millward Brown 2011
A 360 approach
Bought
Owned
Earned
Planned
Reactive
Responsive imagery & animation
Web clips
Donation drivers
Supportdrivers
Story Build
Greatest Kiss Video
Objectives, Messages and Priorities
Integrated channel planning
Act
ivity
Act
ivity
Act
ivity
Act
ivity
@iCharmaine
griffithsc@bhf.org.uk
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