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Post on 14-Apr-2017
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Katie Boyer
Anheuser-BuschFounded 1852, renamed in 1879Budweiser first national Beer Brand in 1876NYSE: BUD $123.04 1.04 B2B2c, B2CMore than 200 beer brands154,029 Employees
Anheuser-BuschAB InBev Acquisitions
Grupo ModeloBlue PointGoose IslandShock Top
17 Brands with retail sales more than $1 BillionIncrease of Net Income by nearly 50 percent.
Anheuser-BuschLeading American brewer, holding 47.6 percent of U.S. beer salesLarge manufacturer of aluminum cansUnwavering commitment to qualityDream-People-CultureBest Beer Company in a Better World
Locations
Markets
Best Portfolio in the IndustryMore than 200 BrandsGlobal & International Brands16 brands with estimated retail sales of more than $1 Billion
BrandsGlobal
BudweiserCoronaStella Artois
International Beck’sLeffeHoegaarden
ChampionsLocal Champs
Bud LightMichelob UltraSkol
Money Markers
BudweiserNatural LightCorona
Budweiser Clydesdales“Gentle Giants”
Began as a six horse hitch in 1933Bought a second hitchOwn 250 Clydesdales to dateBreeding and three housing stables
BudweiserAppeals to more than 80 countriesVolume grew 5.9% in 20142014 FIFA World Cup, positioned as true global brandNo. 1 Premium beer in ChinaNo. 1 brand in Canada
Corona & Stella ArtoisCorona
No. 1 in Latin AmericaStrong favorite in Australia, Chile, Western EuropeVolume rose 5.8%
Stella ArtoisSavored in 95 countriesFirst Beer Brand to advertise on InstagramVolume increase in 2014 by 2.5%
Corporate Social Responsibility
Alcohol Responsibility
Responsible DrinkingDrunk Driving PreventionCollege environment
CSR-ContinuedEnvironment
Reducing water usageAlternative energy useRecycling
CommunityEducationEconomic DevelopmentDisaster Preparedness and Reflief
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