budget pr strategy – basics in 60 seconds

Budget PR strategies for promoting your business or an upcoming event

Don’t have funds to hire a professional PR agency? Well, You're not alone.

It is easy to get the word out without spending money on a PR agency

Let’s start with the basics…

Public relation(PR) helps

Publish information about your event or business, Influence the influencers, and

Get your brand noticed.

1. Identify your target audience

Examples: Small & Medium Businesses

InvestorsEducators

EntrepreneursC-Level Executives

2. Conduct research into the media that provide a link to your target audience.

Examples: Blogs

JournalsLinkedin Groups

Ning Communities

3. Find reporters & bloggers that cover your particular industry, review past articles,

and obtain contact information.

Example: Technology blogs, Community newspapers, church newsletters and

local blogs

4. Make reporters life easy. Send them your pitch with relevant details.

Package your pitches with the entire components — customer reference(s),

graphics, fact-based data, etc.

5. Participate in appropriate business and community events on a regular basis

Tell people about your products and services

6. Create a social media release

For example: Bullet points can be used instead of paragraphs to outline key messages.

Pitchengine.com is one good example for Do-it-yourself PR website

7. Encourage word-of-mouth conversations

Word of mouth praise is also a highly effective and cheap form of PR, so encourage customers to talk about your

business to friends and post reviews on message boards and blogs.

8. Create a Facebook Fan Page to interact with your target audience

Here is a link to Facebook – Fan Page Basicshttp://slidesha.re/hMdg61

When people LIKE your Facebook fan page, it will be distributed throughout their network via the news

feed.

9. Be An Expert.

Be an authority and resource for the media on new trends and seek out opportunities to intelligently

comment on them.

Write guest posts on niche blogs

Answer questions on Linkedin Answers section.

Last but not least, plan the required PR activities

Number of press releases, case studies,

features, events, road shows,

Exhibitions - and when these will happen.

Remember…

Public relations are a long-time effort.

Need a little inspiration?

Check this Press Release Template athttp://bit.ly/ecfTwG

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