build your community subscription services

Built at Shack - A New Media & Research Firm

A Product to Organise and Grow Your Online Brand Community

It’s now simple to break down analytics, assess and take decisions

The Point of Stagnation in GrowthG

row

th

Time

1Mn Likes, 40K followers, 2L Impressions

Affinity?

Positioning?

Insights?

Loyalty & Advocacy?1. Unorganised Presence Success on one platform v/s abandoned presence on others

2. Disjointed Audience Rented or Unwanted

3. Low Engagement Driven solely by incentives

Online Brand Community

Key Problems of Managing an Online Brand Community

• Evaluation:

Finding actionable insights • Informed Decisions:

Planning based on past learnings

Campaign/Activity Audit

Half-yearly

Quarterly

Weekly

Post-evaluation

Post-evaluation

Post-evaluation

• Too late to correct!• Context is lost!• Start from scratch

• Late Diagnosis!• Correction cycle =

another 3 months

• Progress check!• Quicker evolution

of strategy

Why Timely Evaluation Matters?

Complex Analytics:"• Google analytics: Hits, impressions • Facebook Insights: Number of fans/likes/shares • Hootsuite/Sprout Social/Buffer • Moz Analytics • Salesforce and more…

Tools used for Evaluation

Platform FacebookBefore AfterNo. of Fans8K 10K

EvaluationSource of Likes

5%10%

85%

Facebook AdsNewsletter ReferralWebsite

Likes v/s UnlikesFor every 5 likes, 3 Unlikes recorded

1200 unlikes in total Attrition rate needs to be

reduced

Profiled New Fans. Sample Size: 1008% are employees, 32% are contest hunters

Desired Audience needs to be tapped

!

!

Data v/s StoryAnalytics

We Suggest Frequent Evaluation

Evaluate Take Informed Decisions

Implement Decisions

Re-evaluate Impact

Audience + Presence + EngagementStandardise and Structure Data Across

Zoom

ed in

pre

view

Online Brand Community Framework: Our proprietary method to audit and build brand communities

Our Framework for Evaluation

‘BuildYourCommunity’

With a Tool to Structure All-in-One Place

Identify and collect Qualitative and Quantitative Data

Standardise and Structure Data across Platforms

BuildYourCommunity.co

√ In-built easy to use metrics/checklist √ Analytics to get data across platforms √ Objectives to set up benchmarks √ Dashboard to monitor progress √ Multi-user account for teams

Your Analytical Powers with Organised Data

Connect and Interpret Relevant Data

Take Informed Decisions Build Roadmaps

Relevant data points juxtaposed help in analysing the current status of the community. ‘Health Check Guide’ probes you to get actionable insights.

Marking a conclusion for each checklist, supports in taking decisions.

Implement your plan step-wise with specific objectives for each platform.

‘Build Your Community’ A Tool to Organise and Grow Your

Online Brand Community

Subscribe to

Our Subscribers: Startups, Individuals and Brands

mrright.in guidingtech.com planmy.travel Apollo Tyres Taco Bell

Basic Plan: Quarterly Subscription Calendar

WEEK

1 2 3 4

5 6 7 8

9 10 11 12

Brand"Community Audit"

(21 days)

Content Audit"(14 days)

Engagement Audit"(14 days)

Roadmap/ Evolved Strategy

Side-by-Side: On-boarding • Workshop & Support

WEEK

1 2 3 4

5 6 7 8

9 10 11 12

On-boarding, Set up parameters & Help get started Workshop 1 Review &

Support

Decisions Review

Workshop 2

Decisions Review

Weekly Catch up 15–30 minutes

…

…

…

…

What are the jobs, the tool can get done?

1. Record weekly publishing plan across platforms 2. Record daily/weekly content response 3. Evaluate timely to evolve your plan 4. Know your audience - behaviour and activity 5. Evaluate impact for any duration to draw insights 6. Plan objectives and deliverables at one place 7. Compare Evaluations 8. Monitor impact of your team’s work and processes

Organise your Online Brand Community with us

For a demo of the tool write to info[at]shack.co.inor tweet @shackcompanis / @vbuildcommunity

BuildYourCommunity.co