building better websites
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Building Better Web Pages
Sonja Fuchs, Web Technology Specialist
Permission accepted to use some content from "Building the Web Backwards” by Mike Vysocka, web developer at North Carolina State University
Baked In
• Accessibility• Security• Branding• Usability• Mobile Friendly• Creative Commons• Contact Information• Search Box• Share Buttons• Uptime
Photo by Dan Parsons on Flickr
Is This Your Website?
What does this mean?
Dig In
Photo: http://commons.wikimedia.org/wiki/Hyacinthe_Rigaud
Who is Your Audience?
What Does Your Audience Call It?
Titles: Short and Sweet Relevant
Say Bye to Inverted Pyramid
See Hubspot blogpost about skimmable content examples
Picture, please
Don’t have a photo? Try: http://www.ag.ndsu.edu/agcomm/photos-illustrations
Keep Mobile in MindDate Range Visits to Ag
CMS sitesNotes % of all Ag
CMS visitsAug. 2012 – Aug. 2013
53,256 4%
Aug. 2013 – Aug. 2014
103,545 94% increase
11%
Mobile FirstPC Mobile
- For more tips, visit my presentation Mobile Optimization Presentation Spring 2014
- If you don’t have a smartphone, sign up for Mobilizer to preview your website
The Web is Not a NewspaperEasier to digest - skimming
PDF = pretty darn futile
• Must have Adobe Program to open• Data usage on smartphones to download files• Less searchable than a web page• Hard to Share• Can’t measure behavior• Extra clicks
PDFs do not belong on the web, unless you’re CERTAIN people print it
Ag Comm Hard at Work
Redesigning Pubs pages to be web-friendly with the option to download PDF
“Content Audit”
Photo by Roosh Inf3ktion on Flickr
Check every page on your site:
• Delete or update old or irrelevant content
• Add relevant content, as often as possible
• Make sure all links are working (Check My Links add-on in Chrome app store - free)
• Call to action or “for more info” on every page
• Share on social media
• Test on mobile
LinksIf it’s already online, link to it. No need to re-create.
Link to social media
Counties should have pages for these: • 4-H Youth Dev• FCS• Ag & Natural Resources• Community Vitality
If relevant, link to other NDSU ag sites like: • Publications• Crop and Pest Report• Variety Trials• NDAWN• Crops • Livestock• FCS• Community Vitality• Apps • Lawns, Gardens & Trees• Extension social media• Extension News• Nourishing Boomers and Beyond
Fix link text:• Burleigh County Extension, not
http://www.ag.ndsu.edu/burleighcountyextension/4-h
• Sonja Fuchs not Sonja.Fuchs@ndsu.edu
Ask local organizations to link to your site
Link to Impact Reports
SuggestionsTell them who you are and what you do • Bottineau does a nice job with Meet the Staff• Burleigh county does a nice “Who we are” page• Are you a courthouse? • Impact Reports • Check out Ag CMS How-To Guide for ideas
• Don’t put everything on the homepage. All your pages are potentially your homepage
Ugly web:
Ask an Expert Widgets (eXtension)
Feeds
Image by RRZEicons (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
Share info from other sites on yours using the Feed Mixer Portlet
Events• Create the event• The event portlet will display events and allow you to put the event on your calendar
Events portlet
Outlook calendar
Google Maps
Create your own Google Map
Great way to show events or locations around the state
Organization
• Editorial calendar– Online Content Calendar example
• Build and schedule ahead of time
Questions? Need Help?
Web Technology SpecialistsSonja Fuchs (701) 231-6403Bob Bertsch (701) 231-7381
Ag CMS training & tutorialsWeb Services on FacebookAg CMS How-To’s on YouTube
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