building buzz
Post on 01-Nov-2014
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Social Media Applied: Building Buzz for Your Work
Ruby Sinreich, lotusmedia.org, @ruby
WHAT IS BUZZ?
Word of mouth Tell a friend Social marketing
More than free advertising!
Flickr Photo: abardwell
TRUST AND BUZZ
Source is reliable Source is authoritative Message is authentic
Flickr Photo: paranoid monk
BUILD A NETWORK
1. Strong Social Ties 2. Common Story 3. Dense Communication
Grid 4. Shared Resources 5. Network Awareness
Flickr Photo: jepoycamboy
Flickr Photo: wwworks
Flickr Photo: kodomut
Online & offline For example... Social networks Blogs E-mail & SMS Instant messaging Phone Face-to-face
Flickr Photo: rubyji
Flickr Photo: gemsling
Flickr Photo: eyeliam
THINK LIKE A NETWORK
1. Strong Social Ties 2. Common Story 3. Dense Communication
Grid 4. Shared Resources 5. Network Awareness
Learn more at netcentriccampaigns.org Flickr Photo: jepoycamboy
SOCIAL PROOF AND BUZZ
We care what other people think (more than we think we do). Are we lemmings?
http://www.copyblogger.com/social-media-change/
Flickr Photo: RubyJi
THE COST OF BUZZ
Tools are cheap Time is money
Culture is priceless Flickr Photo: M.ADA
SOME TOOLS OF BUZZ
Twitter Facebook Digg StumbleUpon YouTube Your web site Your local… park, bar, church, blog or newspaper web site, neighborhood listserve, bus stop, etc.
Flickr Photo: lambchops
MISS MANNERS AND BUZZ
It’s a cocktail party Make others feel important Be smart, witty and funny! Be relevant Don’t be rude or self-centered Put your best foot forward
Being awesome is the best way to SEEM awesome
Flickr Photo: Pete Lambert
WHAT’S THE THEME
FRIENDS NETWORKS TIME RECIPROCITY RELEVANCE
Flickr Photo: the garlands
WHAT’S YOUR STORY
Flickr Photo: sugarpond
?
More Resources
www.wearemedia.org
www.lotusmedia.org
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