building community- engaging educators in edtech startups

Building Your CommunityEngaging Educators

About.me

@Jessie_Aroraedcrunch.org

“Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch

When you connect with people, they want to help you

Communities Make Business Sense

“Make sure your product doesn’t suck”

- Dave McClure, 500 Startups

Did you really solve a problem?Did you discover a bigger problem to solve?

Where should I start?

Take advantage of being small

Teacherpreneur NetworksMuhammed Chaudhry iHub Pitch Games

Barnett Barry Leanne Link

Join the Collaboratory- Classroom Practice Lab

Roshni Mirchandani #edtechRI@RoshniMirchi

Gay Krause MERIT and FAME Programs

Kate Meersschaert NewLearningTimes, Vialogueskzv2000@columbia.edu

Suzy Munroe TinkerEd.co@teacher_suzy

Conferences & Events Be selective.

@BrewCUE@CoffeeCUE

Message and Momentum

Low Budget Storytelling

#esinstruct

- Comment on blogs- Become a guest author

- Mini case studies/testimonials- Speak at events

- Start blogging yourself

- Educator Advisory Board

Empowering Evangelists

Director of Teacher HappinessHead of Teacher/Parent Satisfaction

Tools Create Frequency Tips

- Custom background- Consistent hashtags 2-3 times/day

- Join chats- #edchat, #edtechchat, #edtechbridge- Consider Twitter ads ($0.03 CPCs)- #TwitterBook

- Fan page- Groups Once/day

- EdgeRank- Pictures and links are more

effective than status updates

- Space to foster ongoing communication

Once/day - Encourage members to invite others- Facilitate intimate conversations

- product details- guest bloggers- industry/policy news

Weekly/bi-weekly- comment widget- videos- testimonials

Early Adopters <3 Twitter

List of Top Edu Tweeters on edcrunch.org

Join Twitter Chats

#ntchat

Jo-Ann Fox ( @AppEducationFox)Karl LS ( @LS_Karl )

@Nurph

“Utility drives adoption, community drives retention” Caterina Fake, Founder- Flickr & Hunch