building digital

THE LABORERS-EMPLOYERS COOPERATION AND EDUCATION TRUST (LECET)

MARCH 16, 2010

COLLEEN CARMEANARIZONA STATE UNIVERSITY

Building Digital:Toward Social Media in the

Workplace

Before we start

A bit about meA bit about you:

Where are you from?What do you do?How are you using social media?

CHANGE IS GOOD

Change is Good

SPARE CHANGE IS BETTER

Change is Good

UNDERSTANDING HISTORY

Before We Start , Part II

History Repeats Itself

AGRICULTURAL AGE

History Repeats Itself

INDUSTRIAL AGE

History Repeats Itself

INFORMATION AGE…

History Repeats Itself

????????

History Repeats Itself

History Repeats Itself

Agriculture Revolution: Steel Plow

1837 – John Deere develops and markets the world's first self-polishing cast steel plow.

Innovation

Consequence: Food production increases Food supply extends local geographical boundaries Communities prosper Literacy rises

History Repeats Itself

Agricultural change: Tractor

1907 – Henry Ford begins producing gas-powered tractors. Fifty horsepower engines could pull sixteen plows and harrows, and a grain drill, performing the three operations of plowing, harrowing, and planting at the same time and covering fifty acres or more in a day.

Disruptive Innovation

Death of the family farm and of farming as a way of life

Disruptive Innovation

1870: 80-90% of America employed in agriculture, mostly on small tracts of land

2010: 2-3% of American are now employed in agriculture.

Disruptive Innovation

Median income? $7.70 for farm workers planting, growing and harvesting crops,

$8.31 for farm workers tending to animals.

History Repeats Itself

Gas -> Coal-powered steam (railroads)Steam -> Electric and Hydro-Electric

(factories)Pastoral -> Mechanical (heavy equipment)Rise of the trades1900s:

US SteelGeneral ElectricBayer AG

Bessemer Converter – steel furnace (1870)Wikipedia Commons

Industrial Age

General stability of the economyIncreasing rise in literacyGeneral prosperityChicken in every pot and a car in every garage

(H. Hoover, 1928)There are no such things as limits to growth,

because there are no limits to the human capacity for intelligence, imagination, and wonder. (R Reagan 1982)

HISTORY REPEATS ITSELF

Disruptive Innovation

Information Age

Information Age

??

World Wide Web

USENET groups and listservs (Google groups)

Google Search logic

Mobile devices

Streaming video

GPS open-satellites

Fast cable to the home

…

??

Moore’s law in semiconductor circuits:

technology obsolence in three years

Law of Accelerating Returns

HISTORY REPEATS ITSELF

“DÉJÀ VU ALL OVER AGAIN”

Disruptive Innovation

Information Age

Global economy

Mass production

Supply side economics

Unparalled competition

WalMartification of goods and services

Amazonification across the long tail

Global economic collapse

LET'S TAKE A LOOK

A timeline view

SHIFT TO ANOTHER NEW AGE

Disruptive Innovation

Digital Age

CollaborationContinuous Communication FlowConsensusUbiquitous accessMobile access

Just in time (JIT) everything

Digital Age in the Social Enterprise

SharePoint (SaaS)Chat/IM softwares (Yammer)Mobile communicationShared Docs and workflowGoogle Docs and Sites behind the Firewall Location aware devices (augmented reality)Visual data analysis

Very smart machines

The Promise of Social Media

What do

Google’s logic

Facebook

Twitter

LinkedIn

Amazon

tell us about

the digital age?

History Repeats Itself

Change is… inevitableDisruptive Innovation creates unpredictable,

painful and rapid change and outcomesWe seem to be on the cusp of a new, painful

changeIt will take a collective effort to figure it outWe will use social and mobile technology to

do it

Thank You!!!

carmean@asu.eduTwitter: CarmeanSkype: cmcarmeanFacebook: Colleen Carmean