building great presentations

Building Great Presentations

What I’m going to cover

The State of PresentationsCrafting the StoryHow Do You Make It Look Good?The Art of the Delivery

Mattan GriffelFounder & CEO, The Front LabsPartner, Grow/Hack

THE FRONT LABS

I run the world’s first growth hacking agency based out of New York City and have helped launch dozens of different products. I've also spoken at various industry events – including at Bloomberg, Internet Week, and Social Media Week – and have been featured in BusinessWeek, Mashable and The Next Web.

This material is adapted from Garr Reynolds, Chip & Dan Heath, Kevin Allison, and others, as

well as from my own experience

Have you ever sat through a really shitty presentation?

Have you ever sat through a really shitty presentation?

(it’s a rhetorical question)

Who the hell likes to digest content this way?

• There’s way too much text. It’s pretty easy to lose track of where you are. Are you still even listening to the speaker?

• The audience has to do too much work. What is the point of this slide? What am I supposed to take away from it?

• The font, colors and images are crazy ugly. Seriously, if you’re trying to visually represent something, at least put some thought into how it’s going to look.

• This could be the most interesting content in the world, and it would still be boring. A bad presentation can kill any topic.

Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way.

“

”– Seth Godin

Seth’s 4 rules for slides:

1) Make slides that reinforce your words, not repeat them2) Don’t use cheesy images3) No dissolves, spins or other transitions4) Create a written document to leave behind

Sample Slides from Seth Godin

I like Seth’s approach

I like Seth’s approach

but I don’t think it’spractical

Growth Hacking LEAN MARKETING FOR STARTUPS

Put ‘PS: I love you. Get your free e-mail at Hotmail’ at the bottom of each e-mail. ”“

July September November January March May July September November

When they sold to Microsoft 1.5 years after launch, Hotmail had 12 million users

What do you do?

Do you pivot?

Do you keep releasing new features?

Do you experiment with other marketing channels?

Do you try to target a different demographic?

Viral growth

Landing page optimization

SEO

Product management

Email marketing

Analytics

Behavioral economicsPR

Onboarding

UX

Teach Yourself to Code. How to

A lot of you just have

an idea Web applications are applications accessed over the internet

This is your rails command center

Terminal TextMate

Google Chrome

Part 3: How I Taught Myself to Code in One Month

My presentations have been shared over 150,000 times

How do I do it?

Start at the

end

The first step is to figure out your take-away

What’s the point?.

Sure, you can want people to just know more

Sure, you can want people to just know moreand that’s okay

Sure, you can want people to just know moreand that’s okay

(but it’s also shallow and boring)

You want people to act!act

“OH!”

ASK YOURSELF:Who is your audience?

ASK YOURSELF:Why are they there?

ASK YOURSELF:What do they care about?

ASK YOURSELF:How can I speak to them?

What makes messages stick?

Simplicity

Unexpectedness

Concreteness

Credibility

Emotion

Story

First slide Last slide??? ???

Stories have 5 Beats

Stories have 5 Beats

1) Set-up

Establishes the Who &

What

Stories have 5 Beats

1) Set-up

Establishes the Who &

What

2) Inciting Incident

A journey begins

Stories have 5 Beats

1) Set-up

Establishes the Who &

What

2) Inciting Incident

A journey begins

3) Rising Action

Stakes continue to

increase

Stories have 5 Beats

1) Set-up

Establishes the Who &

What

2) Inciting Incident

A journey begins

3) Rising Action

Stakes continue to

increase

4) Main Event

A turning point

occurs

Stories have 5 Beats

1) Set-up

Establishes the Who &

What

2) Inciting Incident

A journey begins

3) Rising Action

Stakes continue to

increase

4) Main Event

A turning point

occurs

5) Resolution

Explains what it all

means

Start bybuilding up

to aproblem

Write your outline:• One• Line• At• A• Time

Each line builds on the previous one

And ultimately leads to your

big take-away

Here’s mine:

Presentations are aboutflow

And anything not essential should be removed

You can use paper, whiteboards or stickies for storyboarding

I like to storyboard in Keynote

So how do you make it

look good?

No more than idea per slide1

Reduce the noise

Slides from Garr Reynold’s Presentation Zen

Slides from Garr Reynold’s Presentation Zen

Slides from Garr Reynold’s Presentation Zen

Also please take your logo off every slide

Also please take your logo off every slide

(are you really afraid people will forget?)

If you want people to understand better, then get that stuff off the screen... it is simply making it more difficult for people to understand what you are saying.

“”– Tom Grimes, Kansas State Journalism Professor

What simple visual element would complement each idea?

It could be an image

Or maybe just some

typography

Where can you get good images?

Buy (good) stock photography

iStockPhoto (www.istockphoto.com)Shutter Stock (www.shutterstock.com)

Find images online

Google Images (images.google.com)Flickr Creative Commons (www.flickr.com/creativecommons)

(be careful of copyright issues)

Take your own photos

Give it room to breathe

(use plenty of empty space)

Consistency is

REALLY important

Make sure you always use the same font

And same colors

Don’t center everything

Asymmetry is more

interesting

Invisible lines are important

Rule of thirds

(just do it.)

iStockPhoto (www.istockphoto.com)Shutter Stock (www.shutterstock.com)

Buy (good) stock photography

Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way.

“

”– Seth Godin

Asymmetry is more

interesting

Sure, you can want people to just know more

And try to line everything up

Either on the sides

Or in the middle

Avoid templates

Avoid clip art & bad stock images

Don’t use common fonts

Like Arial

Or Helvetica

Or  Calibri

Or Times New Roman

Choose a good font like Serifalike Futuralike Rockwelllike Avenirlike PF Din

Check out FontSquirrel.com

I like widescreen resolution slides

(you get way more room)

4:3 (default)16:9

I like widescreen resolution slides

(you get way more room)

4:3 (default)16:9

Black on white is easier to read

Black on white is easier to read

(Unless you’re in the dark)

Pick a color scheme:background colormain textemphasis textcomplement text (optional)

Keep an archive of good presentations to inspire you

100 MARKETING !

STATS!CHARTS !

& GRAPHS!

AWESOME

WARNING: SAFETY GOGGLES HIGHLY RECOMMENDED!

!INBOUND !VS. !OUTBOUND !MARKETING!

1 Audiences everywhere are tough. They don’t have time to be bored!or brow beaten by orthodox, !old-fashioned advertising.!!We need to stop interrupting !what people are interested in !& be what people are interested in.”

4

CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)

“

One third of US consumers !spend >3 hours online every day.

19%

14%

33%

35%

0 MINUTES

1-59 MINUTES

60-79 MINUTES

180+ MINUTES

7 SOURCE: THE MEDIA AUDIT, OCTOBER 2010 29 SOURCE: SRI, OCTOBER 2010

46% of daily searches are for info on products or services.

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Your Idea

Starting with your branded message...

1

Advertisinglaunch ⋅ accelerate ⋅ measure

FRIENDSHIP

MODEL

HOW TO BUILD BRAND ADVOCACY IN A CONSUMER-DRIVEN WORLDTHE

Copyright © 2007 22squared

YESThank you

Copyright © 2007 22squared

But the real problem...

SHAREHOLDER

EVANGELISTRECOMMENDER

MARGINALCUSTOMER

DISSATISFIEDCUSTOMER ACTIVELY

AGAINST

REPEAT SATISFIED

ADVOCATES BUYERS CRITICS

Here’s how we size up advocacy:

% of brand’s customers who are...

Copyright © 2007 22squared

... we must create

relationships worth talking about.

Copyright © 2007 22squared

The art of the delivery

Start by speaking with

your audience

Move away from the podium

Hans Rosling at

Use a clicker

Make good

eye contact

Take your time

Keep the lights

on

Next steps

Read

Presentation Zen by Garr Reynolds

Made to Stick by Chip & Dan Heath

DoPractice speaking at:

Learn

everywhere

Thank you.

Mattan Griffelmattangriffel@gmail.com@mattangriffel

Connect with me at www.mattangriffel.com