building & launching an exceptional promotion/contest
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Building & Launching An Exceptional Promotion/Contest
Live Session !Date: Mar 19, 2014 !Time: 11am PT/ 2pm ET
Presenter: Stephanie Redcross
Mindset Shift
❖ Promotion Helps Existing Campaigns or Products!
❖ Promotion Should Solve A Problem or Achieve A Goal
Strategic vs. Tactical
Goals
Product/Service
Email Marketing
Public Speaking
Customer Service Giveaway
Biz/Brand
Goals Goals Goals Goals
Co-Sponsor Partnership Deal Of The Day Host Events
How Does This Campaign Help Me Achieve My Business Goals?
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Start With Biz Logic
• If I increase my web traffic by X%, then I could generate $X More Revenue
• Because 20% Of Sales Come From Facebook, I want to increase my exposure on Facebook By X%
What To Track!•Document Your Pre-
Promotion Numbers!•Determine What Tools
You Will Use To Track Results!
•Create A Process To Monitor Results During The Promotion
Start and End With Your Goal In Mind
• # Of Shares or Likes
• # Of People Talking About
• # Of Comments
• # Of Post or Repins
• # Retweets or Tags
• # Of Email Subscribers
• # Of Tickets Sold In Advance
• # Of Website Hits
• # Of Conversations
• % Of New Customers
• # Of Pre-Orders
• # Of Viewers
The Process
Pre-Launch!(3-6 Weeks)
Launch!(3-21 Days)
Post-Launch!(3-10 Days)
• Build Community!• Ask For Favors!• Find Advocates!• Identify Reviewers!• Secure Exposure!• Create A Plan
• Analyze Campaigns!• Redo “What Worked”!• Communication &
Updates!• Return Favors!• Stay Active Member!• Seize Related Opp’ty
• Implement Plan!• Tracking Links!• Landing Pages!• Scheduling & Monitoring!• Follow Up On Favors!• Thank For Support
Build Connections Leverage Connections Maintain ConnectionsPlanning & Testing Execution Measuring & Redo
• Always Have A Pre-Promo Phase With Key Objectives!
• Leverage Multiple Channels!• Capture Pre-Promotion
Metrics and Numbers
Get Organized
• Daily Activities!• Major Milestones!• Owners For Each Task!• Balance With Other Biz
Activities!• Be Mindful Of Holidays
Calendar/ Timeline
Common Pitfalls
Easy To Share
Additional Reach Integration
Continue To Promo
Find A Partner!Co-Host Campaigns!
Social Share Buttons!Thank You Page!
Reward For Sharing!An Amazing Graphic!
Multiple Platforms!Capture Contact Info
Promote Daily!Engage Participants!Republish Results!
• Don’t Limit Promotions To Giveaways
Great Ideas
Presenter: Stephanie Redcross
http://veganprofessionalbootcamps.com
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