building the new connected enterprise

Building the New Connected Enterprise January 31, 2012"

Samantha Loveland"Vice President, Worldwide Customer Engagement at Yammer"

Michael Fauscette"Group Vice President, Software Business Solutions at IDC"

Tom Barton"Head of UK Communications at Capgemini"

#yamconnect""

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

A Knowledge Sharing Culture

Michael Fauscette, Group Vice President, Software Business Solutions

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

“Traditional” Business

• Hierarchical Structure

• Top Down Management

• Knowledge is Power

• Command and Control

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

2012: Business has changed!

• Hyper-Connected

• Global

• Hyper-Competitive

• Innovation driven

• Decentralized

• Mobile

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

Behavior has Changed

•  Customers & employees are congregating online

•  Turning to trusted sources for advice & help

•  Shift of influence & relevance

•  “BYO” attitudes

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

The intersection of major technology shifts…

Mobile Enterprise The Social Web

Cloud Computing

Real-Time

Big Data

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

Social Business

Transparent

Interdependent ecosystem of partners

Distributed problem solving

Customer engaged in ongoing relationship

Power shared & distributed

Customer defined products/services

Leadership coaches not controls

Service “when, where, how” the customer chooses

Anticipated customer needs

Employees empowered to contribute

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

Barriers

§ Built to “control” § Communication models 1 way § Incenting the wrong behavior

§ Social activities not integrated § Focus is on the individual § Internal competition

How can you expect to talk to your customer when you can't

talk to each other?

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

Why?

0% 10% 20% 30% 40% 50% 60%

Generate revenue through direct sales Conduct employee training

Respond to customer/partner service inquiries and questions Increase competitive differentiation

Increase role and influence in market Generate ideas for products and services from community

Increase productivity Make decisions

Manage projects Communicate with partners/suppliers

Gather feedback on company product or service Communicate with customers

Listen and monitor conversations/activities Create awareness about company product or service

Share knowledge/contribute ideas Communicate with colleagues

Acquire knowledge/ask questions

Enterprise Social Software

Enterprise Social Software

11

Q: Why do you conduct social media/networking initiatives for business purposes? (Select all that apply)

N=339; IDC Social Business Survey, May 2011

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

Social Business: Focus on the Internal

• Find an expert in a timely manner

• Find the right info at the right time

• Knowledge sharing culture – eliminate silos

• Increase innovation Knowledge Sharing is Power

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

Knowledge Sharing Culture

13

• More Transparency and Agility

• Higher Productivity and Satisfaction

• Accelerated Innovation

• Increased Efficiency

• Better Visibility

• Less Duplication and More Reuse

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

Adoption Challenges

0% 10% 20% 30% 40% 50% 60%

None of the Above

IT tries to block / monitor social software use

It does not have the functionality that I require

There is no official company policy to set boundaries and guide behavior

It is not integrated with other internal applications/systems that I use

Allowing comments and feedback to be posted openly

It has been subject to security threats/attacks

Having people monitor what I do

Measuring the impact of social software on business goals

Justifying the investment to upper management

Finding the time to use another communication/collaboration tool

Getting people to participate

Enterprise Social Software

Enterprise Social Software

14

Q: What are the key challenges associated with implementing/using social software?

N=339; IDC Social Business Survey, May 2011

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

Social Business - Adoption

• Executive Sponsorship and Visible Use

• Champions and Power Users

• Change Incentives – Cross-Silo Collaboration & Knowledge Sharing

• Hands-On at Launch

• Specific Use Cases

• Company Wide Important Announcements

• Tie to Existing Systems / Embed

• Feedback and Listen

15

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

Free IDC Social Business Research

16

Downloads available at: http://www.idc.com/research/socialbusiness.jsp

2-12 © IDC Visit  us  at  IDC.com  and  follow  us  on  Twi5er:  @IDC  

© 2011 IDC

Contact

Michael Fauscette mfauscette@idc.com Twitter: @mfauscette Blog: www.mfauscette.com Social Business Community: http://idc-insights-community.com/SocBiz

Tom Barton London UK, 31 January 2012

Building the New Connected Enterprise – Capgemini case study

Capgemini Marketing & Communications

I work for...

Building the New Connected Enterprise, Tom Barton, 31 January 2012

19 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

Canada

United States

Mexico

Brazil

Argentina

All over Europe

Morocco

Australia

People’s Republic of China

India

Chile

Guatemala

Singapore

A global presence in 40 countries (As of June 30, 2011)

Oman Philippines

Taiwan

Vietnam

United Arab Emirates

Around 115,000

Capgemini in Europe: • Austria • Belgium • Croatia • Cyprus • Czech Republic • Denmark •  Finland •  France • Germany • Hungary •  Ireland •  Italy •  Luxemburg • Norway • Poland • Portugal • Romania • Slovakia • Spain • Sweden • Switzerland •  The

Netherlands • UK

UK & Ireland 8,688

France 20,203

Benelux 10,452

Nordic Countries 4,279

North America 8,925

Central & Eastern Europe

8,396

Morocco 367

Iberia 4,752

Italy 1,762

India 34,565

Latin America 8,703

Asia Pacific 3,182

Group workforce 114,2748

Working offshore 42,592

Group Headquarters Paris, France

© 2012 Capgemini. All rights reserved. 20

Building the New Connected Enterprise, Tom Barton, 31 January 2012

Capgemini Marketing & Communications

A wide range of solutions and services

Capgemini Consulting

§  Digital Transformation §  Strategy and Transformation §  Marketing , Sales & Service §  Finance & Employee Transformation

§  Mobile Technology §  Open Source / SaaS §  Software & Quality Management

Testing §  Enterprise Resource Planning (ERP) §  Co-Sourcing/Multi-Sourcing §  Business Intelligence §  Portals

Application Services

§  Application Consulting §  Application Development & Maintenance

(AD&M) §  Application Development & Integration /

Customer Software Development (CSD) §  Application Outsourcing §  Application Lifecycle Services §  IT Transformation: Strategy & Architecture

Infrastructure Services

§  IT/IS advisory, design & transformation services (ITS) §  IT governance services & implementation §  Data Center Optimization and Virtualization §  Cloud computing – IaaS, Google Apps, Office365, SAPaaS §  End-to-end full-lifecycle Enterprise Services Management

Sogeti §  Application Management §  High-Tech Engineering §  Infrastructure Management §  Testing

§  Research & Advisory Services §  Human Resources §  Industry specific services for banking

& insurance

§  Remote Infrastructure Management §  Data Center and Infrastructure

Services §  Network & Security Services. §  Workplace Services & Virtualization §  Storage and data management

§  Supply Chain Management §  Technology Transformation

Business Process

Outsourcing

§  Finance and Accounting §  Procurement §  Supply Chain Management §  Customer Operations Management §  Management Assurance Services

© 2012 Capgemini. All rights reserved. 21

Building the New Connected Enterprise, Tom Barton, 31 January 2012

Capgemini Marketing & Communications

But we have to be wary of our potential

Building the New Connected Enterprise, Tom Barton, 31 January 2012

22 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

44 years of history

1967 SoGETI founded by Serge Kampf in Grenoble, France on October 1.

1973 Sogeti, Gemini Computer Systems and CAP merged as Cap Gemini Sogeti.

1975 First Annual Report published.

1985 Cap Gemini Sogeti listed on the "Second Market" of the Paris Stock Exchange.

1989 Opening of the Group University in France (Béhoust).

1991 Creation of Gemini Consulting resulting from the merger of five management consulting firms.

1993 First transformation program of the Group’s organization, sales approach, methods and culture, called “Genesis.”

1996 The Group reorganized its shareholding and management structure and adopts a new name and a new logo: Cap Gemini. Opening of a flagship office in Singapore, marking the first steps into Asia.

2000 Acquisition and merger with Ernst & Young Consulting to form Cap Gemini Ernst & Young.

2002 •  Sogeti name revived in some

countries and expanded to others for Local Professional Services.

•  The second major transformation of the Group’s move to a simpler model built around Consulting, Technology and Outsourcing and Local Professional services.

•  The Board of Directors name Paul Hermelin CEO.

2004 Name and logo changed to Capgemini coinciding with global ad campaign to position “The Collaborative Business ExperienceTM.”

2007 Capgemini acquires Kanbay and Indigo, expanding its offshore capabilities in India.

2008 Capgemini acquires Vizuri (UK), BAS (The Netherlands) and Empire (Czech Republic).

1968 Gemini Computer Systems Inc. based in New York.

1962 CAP founded in France

1978 Cap Gemini Inc. established in Washington DC.

1998 Cap Gemini is included on the CAC 40 listing on the Bourse.

1999 Cap Gemini is voted "European Company of the Year" by the European Press Federation.

•  Opening of a new international training and conference center in France at Les Fontaines.

1960's 1970's 1980's 1990's 2000's

2009 Consulting Services becomes a global entity: Capgemini Consulting. 2010 Acquisition of CPM Braxis in Brazil.

© 2012 Capgemini. All rights reserved. 23

Building the New Connected Enterprise, Tom Barton, 31 January 2012

and over 50 acquisitions

Capgemini Marketing & Communications

We like to collaborate

Building the New Connected Enterprise, Tom Barton, 31 January 2012

24 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications Building the New Connected Enterprise, Tom Barton, 31 January 2012

25 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

End-to-End Offerings

Size, Speed and

Complexity

One team, working together

Advanced Global

Delivery Model

Innovation for Economic

Value

From Strategy to Execution

Truly Multicultural

Technology Agnostic

© 2012 Capgemini. All rights reserved. 26

Building the New Connected Enterprise, Tom Barton, 31 January 2012

Capgemini Marketing & Communications

We are social animals

Building the New Connected Enterprise, Tom Barton, 31 January 2012

27 © 2012 Capgemini. All rights reserved.

Picture copyright: Disney Pixar 1998

Capgemini Marketing & Communications

Does anyone know where I might find…?

Building the New Connected Enterprise, Tom Barton, 31 January 2012

28 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

In house, there are multiple, discrete locations

Building the New Connected Enterprise, Tom Barton, 31 January 2012

29 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

Capgemini intranets

Building the New Connected Enterprise, Tom Barton, 31 January 2012

30 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

Things labelled differently

Building the New Connected Enterprise, Tom Barton, 31 January 2012

31 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

I’d rather speak to a person

Building the New Connected Enterprise, Tom Barton, 31 January 2012

32 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

In the real world…

Building the New Connected Enterprise, Tom Barton, 31 January 2012

33 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

My 114,999 colleagues are not all in my office

Building the New Connected Enterprise, Tom Barton, 31 January 2012

34 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications Building the New Connected Enterprise, Tom Barton, 31 January 2012

35 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

Yammer launched on 10 Sept 2008… Three people from Capgemini join

Building the New Connected Enterprise, Tom Barton, 31 January 2012

36 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

More detail in a story I told earlier...

Building the New Connected Enterprise, Tom Barton, 31 January 2012

37 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

July 2011: 27,000 users

We upgrade to the premium version of Yammer

Building the New Connected Enterprise, Tom Barton, 31 January 2012

38 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

What’s the story today?

§ Capgemini has one of the largest Yammer networks • more than 35,000 users • more than 30% engaged users • 1,100 active groups • 1,500 messages a day

Building the New Connected Enterprise, Tom Barton, 31 January 2012

39 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

So, what does Yammer give us?

Building the New Connected Enterprise, Tom Barton, 31 January 2012

40 © 2012 Capgemini. All rights reserved.

Capgemini Marketing & Communications

The platform is clear and structured

© 2012 Capgemini. All rights reserved. 41

Building the New Connected Enterprise, Tom Barton, 31 January 2012

People following me

Name and picture

Groups joined

Features

Settings

Suggestions for groups

News is divided into My

Feed and Company Feed

People I‘m following

View of feed can be filtered

Capgemini Marketing & Communications

Available on my mobile

Building the New Connected Enterprise, Tom Barton, 31 January 2012

42 © 2012 Capgemini. All rights reserved.

Web" Desktop App" SharePoint"

iPhone" Blackberry" Android" SMS"

Twitter"

iPad"

Capgemini Marketing & Communications

How we’re using Yammer

Building the New Connected Enterprise, Tom Barton, 31 January 2012

43 © 2012 Capgemini. All rights reserved.

Riemer  K,  Diederich  S,  Richter  A,  Scifleet  S  :  Tweet  Talking  –  Exploring  The  Nature  Of  Microblogging  At  Capgemini  Yammer’,  BIS  Working  Paper

Requests for information generate quick responses

© 2012 Capgemini. All rights reserved. 44

Building the New Connected Enterprise, Tom Barton, 31 January 2012

… and round the clock

© 2012 Capgemini. All rights reserved. 45

Building the New Connected Enterprise, Tom Barton, 31 January 2012

Opportunities to share successes

© 2012 Capgemini. All rights reserved. 46

Building the New Connected Enterprise, Tom Barton, 31 January 2012

Discussions about future trends

© 2012 Capgemini. All rights reserved. 47

Building the New Connected Enterprise, Tom Barton, 31 January 2012

Links to news, particularly industry news

© 2012 Capgemini. All rights reserved. 48

Building the New Connected Enterprise, Tom Barton, 31 January 2012

Seek suggestions and ideas

© 2012 Capgemini. All rights reserved. 49

Building the New Connected Enterprise, Tom Barton, 31 January 2012

What does it all mean for us?

© 2012 Capgemini. All rights reserved. 50

Building the New Connected Enterprise, Tom Barton, 31 January 2012

§  We are more connected and everyone can tell their story

§  Relationships are more easily established, and rank is stripped away

§  We benefit from better, more relevant information, and collaboration

works

Capgemini Marketing & Communications

From an end user

“I have been working for Capgemini for 32 years, but I

can honestly say that the last years have done more for me in company-binding than the years before.

[Yammer] has made me part of a global organisation that was never before possible. And I have spent my

time in global teams before.”

Building the New Connected Enterprise, Tom Barton, 31 January 2012

51 © 2012 Capgemini. All rights reserved.

| Sector, Alliance, Offering

More information

Building the New Connected Enterprise, Tom Barton, 31 January 2012

52 © 2012 Capgemini. All rights reserved.

•  Tom Barton tom.barton@capgemini.com twitter.com/tomsmiled slideshare.net/capgemini

www.capgemini.com  

The  informaPon  contained  in  this  presentaPon  is  proprietary.  ©2011  Capgemini.  All  rights  reserved  

Michael Fauscette"Group Vice President, Software

Business Solutions at IDC"

Tom Barton"Head of UK Communications at

Capgemini"

Q & A""

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Thank you"""