building your activist base paid for by democracy for america, , and not authorized by any candidate...
Post on 02-Jan-2016
214 Views
Preview:
TRANSCRIPT
Building Your Activist Base
Paid for by Democracy for America, www.democracyforamerica.com,
and not authorized by any candidate or candidate’s
committee.
2
People Powered Campaigns
Volunteers give a campaign life
Campaigns activate people who can help build the progressive movement
Think about the first campaign you ever volunteered on.
What’s Your Motivation?
3
Why do people volunteer?
Personal connection (R)
Inspiring candidate (Id)
Inspiring opponent (Av)
Particular issue or interest (Ax)
Sound familiar?
What’s Your Motivation?
4
Another way to think about it:
• Community
• Opportunity
• Policy
• Social
Which are you?
5
Where to look?
Super Dem Activists - Early touch to the D “base”- Party org’s: county, local Dem club
- Vol. requirement for voting privileges?
Allied groups and organizations- Labor unions- Campus groups- Issue groups (LGBT, Immigration, Environmental, etc.)
- Where in your community?
6
What kind of people?
People with a vested interest:- Relatives- Donors
People who are:- Busy- Already volunteer elsewhere
- (food banks, local clubs, scouts)- Social/have good social networks
“give a busy person a task…”
Tactics: How to ask
7
More personal = more effective & more time consuming
- Face to face, over the phone
Less personal = less effective & less time consuming
- Email, social media, flyering
Target super-volunteers early
top related