building your brand - social media

Building Your BrandSocial Media

CA TechnologiesAugust 2015

2 © 2015 CA. ALL RIGHTS RESERVED.

ChannelsLinkedIn Career Focused and networking

based

Twitter Personal and expressive in 140

characters or less

Facebook Social sharing of pictures, albums,

content, posts, friends, family, coworkers

Pinterest Inspiring catalogue of Ideas

Instagram• Image and Video Sharing

3 © 2015 CA. ALL RIGHTS RESERVED.

Building your Brand via SocialBe yourself: People want to network with people they can relate to

Tell stories: Personal and professional

Network: Join relevant groups and follow target companies

Share Content: What interests you?

Keep it Positive: Don’t use social to rant

Engage: Don’t be afraid to start a conversation

Hashtags: They are powerful

Put that “ish” on everything: Business cards, email signatures, other channels

4 © 2015 CA. ALL RIGHTS RESERVED.

LinkedIn Tips and Tricks

• Look professional: Make sure you have a good profile picture• 5:1 Give to Ask Ratio: Provide information : Ask for something• Search Engine Optimization: Keywords will get you found• Don’t be afraid to connect• (Womens) Groups: Network, network, network• Build your profile: Make sure to add skills, and don’t be afraid to ask for

endorsements• Show off your stuff: add honors and awards, publications, nominations, projects,

and posts to your page

5 © 2015 CA. ALL RIGHTS RESERVED.

SEO Keywords

Call to Action

Hashtags

SEO Name Search

Human

Sr. Marketing Specialist, Global Talent AcquisitionAndrea.Dooley@ca.com

Andrea Dooley

@Andrea_Dooley

Linkedin.com/in/andreadooley