building your business with email marketing
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Build Your Business with
Email MarketingFacilitated by Trina Links-Gowe
www.trinalynnb.com250.488.0828
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Sources: 1.! Flowtown, 2010: http://www.flowtown.com/blog/the‐value‐of‐an‐existing‐customer 2.! Bain and Company
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17Source: Pew Internet an American Life Project; May, 2010: http://www.pewinternet.org/Trend‐Data/Online‐ Activites‐Total.aspx
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18Source: Direct Marketing Association, 2009: http://directmag.com/magilla/1020‐e‐mail‐roi‐still‐slipping/
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In Summary....
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Build a Marketing Strategy...
...not a Social Media
Strategy
Facebook/Twitter
In-store customerexperience
Website/Blog
Integrate:
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http://youtu.be/S-H-p5dA5N4Boloco
http://youtu.be/Ii_arQmEsI4Essencia Day Spa
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Communication Recipes: Vary to taste
Think of your communications mix like cooking...
Different recipes may call for the same ingredients, but it’s the amount
and way each ingredient is used that changes depending on
what is being baked.Sample Communication Recipes
included in follow-up email
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Questions?
Trina Links-Gowe250.488.0828
emarketing@trinalynnb.comwww.trinalynnb.com
www.facebook.com/trinalynnbphotographyandemarketing
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http://youtu.be/B7r7YY_EO0AInspire!
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