building your self-publishing platform and making money from your book

Building Your Self-Publishing Platform and Making Money

From Your Book

J. Bruce Jones

BruceJonesDesign.com

3 IMPORTANT THINGSTODAY, WE’RE GOING TO DISCOVER

• Making Your Platform and Building Your Followers

• Marketing Your Book Before and After You Publish

• Publishing Your Book

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Book Facts• In a USA Today article, 82% of all Americans want to or

intend to write a book some day

• Most book never sell more than 150 copies

• Almost 900,000 books were self published last year

• Amazon only sells 7-10% of all books sold in the US

• 40 Million iPads sold in 2011, 100 Million+ iPhones

• Millions of Kindles, 5.9 Billion mobile subscribers

Benefits of Self-Publishing

• Control Over Your Book and Rights

• Speed to Market

• More Money

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Publishing Trends

• Definition of a Book Has Changed

• Book Stores and Publishers Will Loose Influence

• E-books, Self-PublishingWill Continue to Grow

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Personal View

Your success as an author or

publisher will depend on your ability

to manage your on-line and social

media platforms

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Lesson 1. Making Your PlatformAnd Building Your Followers

• Build Your Platform

• Build Followers

• Stats, Research, Test

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Blog Platform

Web Site Platform

Social Media Platforms

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Email SignupBox and List

Review Your Stats for What Content is Popular

Feed the Information BackInto Your Posts

What are the Popular Keywords

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Social Media Stats

Researching Your Book on Amazon

Study the Titles and Covers

Study the Descriptions

Study the Rankings

Study the Reviews

Study the Table of Contents

Lesson 2. Marketing Your Book

• Pre-Marketing

• Post Marketing

• Marketing Platform

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Blog Platform with Links to Amazon

Web Platform with Links to Amazon

Good Titles and Book Descriptions on Amazon

Look Inside, Customer Images

Google Images with Clear Links

YouTube Book Reviews

Social Media Platform

Lesson 3. Publishing Your Book

• Print, Print-on-Demand

• PDF, E-book, Mobie, ePub

• Re-Purpose Your Content

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CreateSpace.com/Amazon.com

Standard Industry Sizes

Custom Packages Available

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CreateSpace DashboardBruceJonesDesign.com

LuLu.com - Publishing Options

Blurb.com – High Quality Printing

E-Junkie – Sell PDFs and E-books from Your Site

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e-ReadersiPad, Kindle, Kobo & Nook

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Kindle Direct Publishing

E-book DistributorsSmashwords.com, Bookbaby.com

Repurpose Your Content into New Products

• Audio Version, CD Rom, Mp3

• Video or DVD Version

• Educational Products, Webinars, Teleseminars

• Workbooks

• Additional Editions, Spinoffs, Follow-up Books

• Newsletter

• Retreats, Conferences, Workshops

• Certification Programs

• Coaching and Consulting

• T-shirts, mugs, bags, calendars

CreateSpace - Audio, DVD, MP3

Use Your Platform to Promote

Recap – Make, Market, Publish

• Making Your Platform and Building Your Followers

• Marketing Your Book Before and After Publishing

• Publishing Your Book

BruceJonesDesign.com

Sign Up and Receive Publish Reference Book

BruceJonesDesign.combruce@bjdesign.com