building your website to generate more leads and close more sales pt 3

BALD HEAD CREATIVEDesign with purpose. Marketing with impact.

BUILDING YOUR WEBSITE TO GENERATE MORE LEADS AND CLOSE MORE SALES: COMPONENTS OF A CONVERSION MACHINE

We will be starting at 1PM ESTUse the Question Pane in GoToWebinar to Ask Questions!

1 Use the hashtag #BHCtalks on Twitter

#BHCtalks

@jelderaJeff Elder

WEBINAR SCHEDULE

7/8 Components of an Conversion Machine

COMPONENTS OF A CONVERSION MACHINE

LETS RECAP

1. Why Your Company Needs Content!2. How to Create Remarkable Content!3. What Remarkable content looks like

Content is the foundation of building a lead generation machine.

1. Why Your Company Needs Content!2. How to Create Remarkable Content!3. What Remarkable content looks like

The key to great content is mapping you!content to personas and the buyers journey

1. Why Your Company Needs Content!2. How to Create Remarkable Content!3. What Remarkable Content Looks Like

WHAT REMARKABLE CONTENT LOOKS LIKE.

1. Always map your content to your personas and the buyers journey!2. Make it easy to consume your content!3. Keep the focus on education!4. Focus on the information and not the design

AGENDA.1. Why Landing Pages Are Essential to Your Website

Lead Generation!2. Connecting Your Landing Pages to The Buyers Journey

and creating the right offers !3. Best practices for creating your landing pages!4. Creating Effective Calls-to-Action!5. Best practices for creating your calls-to-action

Why Landing Pages Are Essential to Your Website Lead Generation

What are landing pages?

The sole purpose of the landing page is to convert !

your website visitors !into leads.

Landing pages are the heart of your conversion machine Process

1 Call-to-Action2 Landing Page

3 Thank You Page

!

Connecting Your Landing Pages to The Buyers Journey and creating the right offers

Landing pages work because they’re based on a value exchange

Content Offers

How to determine the value of the offers?

!

Best practices for creating !your landing pages

HOW TO BUILD A SUCCESSFUL LANDING PAGE

1

2

3

4

5

61.Clear and action oriented

header

2.Explain the offer and its value in 1-5 sentences

3.Use numbers, bullets, and bolding in the copy

4.Include relevant image

5.Form fields equal to the value of the offer

6.No menu navigation

!

Creating effective calls-to-action

What are calls-to-action?

A call-to-action is a button promoting an offer that your business is giving away

The call-to-action links to a landing page, which captures a visitor’s contact information!through a form. This turns the visitor into a lead!

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Best practices for creating calls-to action

BEST PRACTICES FOR CALLS-TO-ACTIONS

1.Make it action oriented!2.Include keywords consistent with offer & landing page!3.Make it attention-grabing!4.Ensure appropriate on-page placement!5.Test, analyze, test, analyze

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QUESTIONS?

BALD HEAD CREATIVEDesign with purpose. Marketing with impact.

THANK YOU!

#bhcsocialtweetsJeff Elder@jelderajelder@baldheadcreativ.co

#BHCtalks