buildon winter fundraising campaign webinar
Post on 15-Jul-2015
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buildon chapter
WEBINAR AGENDA
• Overview of ModaVive
• How it works
• Case Studies
• Roll-‐out plan
• How the Financials Work
• Flash Fundraiser Cash Prizes
• ModaVive Success Tools
• Social Media Support
• Fundraising Roadmap
modavive overview
ModaVive is a socially responsible for-‐profit company that sells donated contemporary and designer clothing, handbags, shoes and accessories online to raise money for nonprofits. A percentage of every sale is donated to charity. Mission: Help worthwhile chariJes, like buildOn, achieve their goals by raising money and awareness in a simple, fun and social way that engages volunteers and leverages commodiJes we all have excess of.
Dress drives to-date
• GirlUp Clubs • BuildOn Chapters • SororiJes
• Junior Leagues • Girl Scout Troops • OperaJon Smile
• Private High Schools • Performing Arts Auxiliaries • United Way
case studies
• Beneficiary: buildOn
• Loca,on: UC Berkeley
• Style: Sorority Dress-‐Off
• Award: Chipotle Dinner
• Results: 400+ dresses
• Beneficiary: GO • LocaJon: ModaVive
• Style: Drop-‐off
• Award: CelebraJon
• Results: 250+ items
CAMPAIGN EVENT
and
ROLL-OUT
• Planning: Now through mid-‐February • Collec,on Drive: • Starts February 23rd • Concludes on InternaJonal Women’s Day: March 8th
• Send in collected items to ModaVive • No later than March 11th
• Flash Sale: • Starts March 16th • Concludes March 23rd
How the financials work • Amount:
• 50% of the net* proceeds that meets our Brand Guidelines
Bobega Veneta Brian Atwood Burberry Chanel ChrisJan LoubouJn Chloe Dolce & Gabbana Donna Karan Dooney & Bourke Fendi Giuseppe Zanof Gucci
Hermes Jimmy Choo Kate Spade Louis Vuibon
Manolo Blahnik Marc Jacobs Michael Kors Mulberry
Miu Miu
Sergio Rossi
Tory Burch
Walter Steiger
Designer & Contemporary Brands
Shoes & Handbags
Ann Taylor
Anthropologie
Badgley Mischka
Banana Republic
BCBG
Burberry
Calvin Klein
Celine
Chanel
Chloe
ChrisJan Dior
Diane von Furstenberg
Dolce & Gabbana
Donna Karan
Elizabeth & James
Free People
Giorgio Armani
Gucci
Haute Hippie
J. Crew
James Perse
Kate Spade
L.A.M.B.
Lanvin
Levi's
Louis Vuibon
Marc Jacobs
Michael Kors
Milly
Oscar de la Renta
Prada
Proenza Schouler
Rag & Bone
Ralph Lauren
Roberto Cavalli
Stella McCartney
Tahari
The Row
Theory
Three Dots
Tory Burch
Tracy Reese
Versace
Vince
Zara
* Net proceeds = Gross proceeds less shipping costs & CC processing fees
How the financials work
• Amount: § 50% of all accepted items § 10% of anything purchased with Promo Code
• Fundraising Totals Announced: March 31st, 2015
• Tracking: ModaVive will keep track of chapters donaJons
• Condi,ons: § ModaVive only sells items in very good, excellent or new condiJon § ModaVive donates items that do not meet our criteria to another worthy charity
• Free Shipping: For 50 or more accepted items collected by your chapter
* Net proceeds = Gross proceeds less shipping costs & CC processing fees
How the financials work
• Amount: • 50% of the net proceeds of items accepted
CATEGORIES: Category 1 Category 2 Category 3
EXAMPLE BRANDS: Anthropologie, Banana Republic, Betsey Johnson, Free People, J. Crew, Three Dots, Zara
BCBG, DKNY, Kate Spade, Marc by Marc Jacobs, Nicole Miller, Tory Burch
Chanel, Dolce & Gabbana, Carolina Herrera, Oscar de la Renta, Prada, ValenJno, Versace, Louis Vuibon
RETAIL PRICE: Under $250 $250 -‐ $500 $1,000+ RE-‐SALE VALUE: <$50 $50 -‐ $100 $200+ AVERAGE: $50 $75 $300 DRESS DRIVE EXAMPLES -‐ 50 DRESSES $1,250 $1,875 $7,500 -‐ 100 DRESSES $2,500 $3,750 $15,000 -‐ 150 DRESSES $3,750 $5,625 $22,500
Example of Fundraising ExpectaJons
Flash fundraiser cash prizes
The chapters that bring in the most accepted items* win addiJonal cash prizes:
– Third Place $1,000
– Second Place $1,200
– First Place $1,500
• The chapter that drives the most sales** using their unique Promo Code is awarded an addiJonal $1,000.
• All chapters that drive 10+ sales
receive a special co-‐branded gil!
COLLECTING ITEMS SELLING ITEMS
* Based on the Brand Guidelines ** Minimum of 10 items sold
modavive success tools
• Fundraising Toolkit
• Types of campaigns
§ MulJ-‐day Drop-‐off
ü Choose a public locaJon ü Provide hours that drop-‐off occurs ü Provide donor receipts
§ Pick-‐up ü Arrange a schedule for pick-‐ups ü Provide opJons
modavive success tools
• Fundraising Toolkit
• Themes
• Brand guidelines
Designer & Contemporary Brands
Cobon On Forever 21
H&M Kohls (City Triangles)
Old Navy Target (incl. Mossimo)
Walmart Wet Seal
Not Accepted
Ann Taylor
Anthropologie
Badgley Mischka
Banana Republic
BCBG
Burberry
Calvin Klein
Celine
Chanel
Chloe
ChrisJan Dior
Diane von Furstenberg
Dolce & Gabbana
Donna Karan
Elizabeth & James
Free People
Giorgio Armani
Gucci
Haute Hippie
J. Crew
James Perse
Kate Spade
L.A.M.B.
Lanvin
Levi's
Louis Vuibon
Marc Jacobs
Michael Kors
Milly
Oscar de la Renta
Prada
Proenza Schouler
Rag & Bone
Ralph Lauren
Roberto Cavalli
Stella McCartney
Tahari
The Row
Theory
Three Dots
Tory Burch
Tracy Reese
Versace
Vince
Zara
modavive success tools
• Fundraising Toolkit
• Brand guidelines
• MarkeJng materials
• Tips for collecJng highest-‐quality items
modavive success tools
• Fundraising Toolkit
• Brand guidelines
• MarkeJng materials
• Tips for collecJng highest-‐quality items § Local affluent volunteer groups
ü Junior Leagues ü Performing Arts organizaJons (Opera,
Symphony, Ballet) ü Museums
§ Local thril stores § Your Mother’s Closet
modavive success tools
• Fundraising Toolkit
• Customized markeJng materials
• Brand guidelines
• Tips for collecJng highest-‐quality items
• buildOn Group on MV site
• Blog posts relevant to the group
• Direct links to the buildOn bouJque • Showcase of parJcipaJng chapters • Sharing of best pracJces
modavive SOCIAL MEDIA SUPPORT
• Social media templates
Example: “The countdown begins! Only (x) days unJl the buildOn sale @modavive! Raise money 4 @buildon. #fashion #giveback”
CapJon to thank donors: “Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unJl launch day – Support buildOn! #giveback”
Post a photo from your fundraiser with the capJon: Thank you to everyone who donated to our ModaVive dress drive! @buildon”
Banner for your Facebook page:
modavive SOCIAL MEDIA SUPPORT
• Social media templates
Example: “The countdown begins! Only (x) days unJl the buildOnsale @modavive! Raise money 4 @buildon. #fashion #giveback”
CapJon to thank donors: “Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unJl launch day – Support buildOn! #giveback”
Post a photo from your fundraiser with the capJon: Thank you to everyone who donated to our ModaVive dress drive! @buildon”
Badge for your Instagram account:
Fundraising roadmap
1. Decide between event and campaign
2. Engage chapter members and create a commibee
3. Set-‐up a call with ModaVive to get personalized assistance
4. Join the buildOn Group on ModaVive
5. Promote your upcoming fundraiser to your community
6. Conduct your fundraiser
7. Send your items to ModaVive (50+ for free shipping)
8. Promote the sale of your items
9. Look for the announcement of the three winning chapters
SUMMARY
• Friendly compeJJon between chapters through March 8th
• RecogniJon of the chapter bringing in the most donaJons
• Up to 90% off retail on high-‐quality clothing/accessories
• Buyers Choose – 10% to buildOn at Check-‐out • buildOn20 -‐ 20% discount to all members
• Good for the wallet and the environment
SIMPLE FUNDRAISING
HIGH-‐QUALITY THRIFT SHOPPING
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