bunch general

•Bunch is a lifestyle brand for influential parents and their kids.

•We reach our audience through one-of-a-kind arts and culture based events and unique online communications.

•Bunch was founded by Rebecca Brown who is a theatre director trained in New York. Throughout her career, Rebecca has formed relationships with celebrity musicians and artists who now take part in Bunch events andprovide content to Bunch communications.

Bunch ReachSo far, in 2009:

• 50,000 kids and parents have been part of the Bunch live experience• 10,000 families receive Bunch communications directly from Bunch via our

subscriber newsletter, we have 400+ Facebook fans 1,800 followers on Twitter.• Bunch reaches 800,000 parents per event through media partnerships.• Bunch has received over 100 press mentions including a feature article in

Toronto Life, numerous CBC radio interviews, feature articles in all three daily papers and extensive coverage in niche on-line media outlets.

Recent Projects

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Luminato asked Bunch to produce a massive art installation with kids for a special Cirque Du Soleil experience at Harbourfront Centre and to create on-site family programming.

We collaborated with 1,500 kids from High Park to Regent Park. The kids hand-painted hundreds of banners that Cirque installed on a 300 metre clothesline spanning much of

Toronto’s central waterfront.

More than 50,000 people saw the banners

On site, kids created objects to offer to Cirque’s stiltwalkers who hung them on clotheslines.

6,ooo kids took part.

ROS: Your Presence Includes:

Unique and creative brand presence and brand activations.

A branded environment, like this one at the Bunch Outer Space Event sponsored by Spin Master.

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Front-and-centre signage.

Influencer families interacting with your brand

Logo wall SamplingBranded Family Swag Bags

Branded collateral like photos and video made available to guests to encourage viralization on blogs, Facebook profiles, photo sharing sites and other social media platforms where you can reach even more families.

Contests and data capture

Editorial mention, adspace and a linked logo impression in the Bunch newsletter

Big box ad space on the Bunch site

Logo inclusion in advertising on partners’ media properties valued between $5,000 and $20,000 and reaching up to 800,000 parents

“Bunch stages sophisticated but accessible art and cultural events for families.”The Toronto Star, March 26, 2009

“The Bunch Family blog is an inspiring compendium of kids and families doing fascinating things across the globe.”Sweetmama.ca, March 23, 2009

“Rebecca Brown has an eyes-narrowed intensity when she talks... “I think this generation of parents has made a serious investment in the more soulful aspects of life, in quality of life,” she says. “Parents want to have amazing experiences with their kids. They want to be part of a community. It’s about sharing your interests with your kids just as you share theirs.”Toronto Life, May 2008, Cover StoryBaby Wars by Katrina Onstad “Hipsters who love their children also love Bunch.”National Post, Sept. 26, 2007Q&A: Where All the Cool Kids Go by Karon Liu

“Rebecca Brown, a Toronto parent, who co-founded Bunch, says more and more kids are being exposed to adult forms of culture. “There’s a shift in the way people are parenting,” she says. “There’s less of a division of what is adult and what is for children.”The Globe and Mail, Feb. 2007Mini-Socialites by Rebecca Eckler

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