burberry digitalstrat
Post on 21-May-2015
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Burberry Digital Strategy
Sara Gonzalez
Burberry 157 year-old British
luxury global brand
500 stores in over 50 countries
Most known for their trench coat
Target Market Men and Women
Ages 25-65
Singles, Married
Couples with children
Upper middle to Upper class
Burberry Social Media
https://www.facebook.com/burberry?ref=ts&fref=ts
https://twitter.com/Burberry
http://instagram.com/burberry
http://pinterest.com/burberry/
Goals To increase followers
on Instagram
To increase followers on Pinterest
To vary types of visuals presented on social media sites
To increase traffic to the burberry.com website
Strategy Increase photo based
social media
Visuals are important for fashion brands
Types of photos:
Designers at work
Backstage sneak peeks for runway shows
Measurement Google AdWords
Google Analytics
Increase/decrease in social media followers
Mobile Ad click through rates
Budget Building, planning, implementing, paid
media, monitoring of Burberry’s social media
$250 per hour - 48 hours per week
$48,000 per month - 12 months
$576,000 per year
Social Media Followers
Facebook: 14.9m
Twitter: 1.7m
Instagram: 720k
Pinterest: 38k
References Burberry.com
Facebook.com
Twitter.com
Instagram.com
Pinterest.com
Digitalmarketingcalculator.com
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