business competition in the machine learning age perth · pdf filebusiness competition in the...

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BUSINESS COMPETITION IN THE MACHINE LEARNING AGEMatt Zwolenski, CTO, EMC ANZ

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COMPANIES IN THE TOP 3RD OF THEIR INDUSTRY IN THE USE OF DATA ANALYTICS ARE 6% MORE PROFITABLE

THAN THEIR COMPETITORS

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2Contacts per

Year30+

Contacts per

Day

Analog Bank

Digital Bank

2

Slide 3

2 punto iniziale del workshop, esigenza di business: Digital BankUser, 20/01/2014

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IT UNDERPINS THE NEW DIGITAL ERA

Smart Mobile DevicesPervasive Telemetry In Products/ThingsHuge Data SetsMassive On-Demand, Affordable Compute CapabilityNew Levels Of Agility And Affordability

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THERE ARE MANY WAYS TO LEVERAGE DATA TO CREATE BUSINESS VALUE

PRECISIONFARMING

DRESS THAT DISPLAYS HOW

WE FEEL

CONTACT LENS THAT CONTROLSBLOOD SUGAR

THERMOSTAT THAT KNOWSYOU’RE AWAY

FITNESS BANDTHAT MEASURESACTIVITY LEVEL

GLASSES THATDIRECT US

WHERE TO GO

DRONES THATDELIVER OURGROCERIES

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THE NEW OPPORTUNITY…

Product DATA AboutThe Product

PRECISIONFARMING

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Sporting Goods Manufacturers

Sporting Goods RetailersInsurance

Companies

Healthcare Provider

Sports Nutrition First Aid Products

A SHIFT IN BUSINESS VALUE…

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BIG DATA ISNIGHT AND DAY DIFFERENT

Expansive, full data setsPredicting the futureIterative, agileApplications & products

Summary, limited dataBackward lookingPre-plannedReports & meetings

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PEOPLE

PROCESS

TECHNOLOGY

MAXIMIZE OPPORTUNITIESKEYS TO SUCCESS

CURRENT SITUATION• Unclear business cases• Skills deficits• Lack of experience• Rigid app dev procedures• Complex app deployment• Data silos• Escalating data

management costs

DATA-DRIVEN ENTERPRISE

• Optimal use cases• Trained & experienced

staff• Agile dev methodology• Technology: PaaS, Data

Lake solutions• Simplified data

management

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BRINGING IT ALL TOGETHER IS HARDMAP ANALYTICS USE CASE, ANALYTICS PLATFORMS, & STORAGE

Product Performance & Reliability

Product Recommendation

Engine

CustomerSentimentAnalysis

SupplyChain

Optimization

CompetitiveWar Games

?

?

?

?

?

?

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HOW CAN WE SIMPLIFY THIS?

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EMC BUSINESS DATA LAKE PLATFORMDATA & ANALYTICS CATALOG

(THIRD PARTY APPLICATIONS)

HADOOP

OPEN DATA PLATFORM

PIVOTAL BIG DATA SUITE

ADVANCED ANALYTICS

DATA PROCESSING

APPS AT SCALEGREENPLUM DATABASE HAWQ

PIVOTAL HDSPARKSPRING XD

DATA SERVICES MANAGEMENT

ANALYTICS TOOLBOX

REDIS

RABBITMQ

GEMFIRE

BDS ON PIVOTAL

DATAMANAGER

DATAGOVERNOR

INGEST

INDEX & SEARCH

POLICYMGMT

SECURITY & ACCESS CONTROL

VIRTUALIZATION PIVOTAL CLOUD FOUNDRY

DATA LAKE FOUNDATION: ISILON | ECSCONVERGED VCE VXRACK

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ISILON & VXRACK – PLATFORM FOR BIG DATA

1

DAT

A

ING

ESTI

ION

NodereplyNodereplyNodereplyNodereply

NFS

NFS

SMB

SMB

name node

data node

name node

name node

name node

name node

name node

name node

HDFS

Drive Operational Simplicity with Performance

Maximize Resource Utilization

Architect Scalable Platform

COMPUTE

Apache

HADOOP & APACHE SPARK

COMMODITIZED SCALE OUT DESIGN

14EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY 14EMC CONFIDENTIAL—INTERNAL USE ONLYEMC CONFIDENTIAL—INTERNAL USE ONLY

Who Is Running Hadoop & Isilon In Australia?

LARGE RETAILER

Retired Mainframe and moved data to

HadoopCITY

COUNCILIoT Bluetooth Sensor Data Analyzed In

Hadoop

MAJOR BANK

Hadoop + data science

leveraged to predict IT

service outages

CLOUD PROVIDER

Leveraging SAP HANA & Hadoop

for data visualization

UNIVERSITYIN VIC

Hadoop & Isilon for data science

& analytics

GOVERNMENT

Leveraging Hadoop To Help

With Social Welfare

UNIVERSITYIN QLD

Hadoop & Isilon for data science

& analytics

LEGAL SERVICE

PROVIDERLeveraging

Hadoop To Fight Crime

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START TODAYEMC Business Data Lake

Let EMC Help You Discover

YOUR KILLER USE-CASEwith a Big Data Vision Workshop

Work with EMC and Your Team to

IMPROVE YOUR BUSINESSwith a 8-12 Week Proof-of-Value Project

WHERE ARE YOU?

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BRING TOGETHER DATA, ANALYTICS, & APPS

SPEEDGAIN INSIGHTAll of the data

More sophisticated analyses

New combinations and correlations

ANALYTICS

LEVERAGE DATA AS A STRATEGIC ASSETStructured, unstructured, dark

Generated by the enterprise, imported from outside

Historic & real-timeDATA

APPS

BUILD THE RIGHT THINGDeliver data consistently & in a standardized way

Get at the data quickly

Build views and applications each user really needs